WordPress common SEO issues by Olesia Korobka
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WordPress is used by over 64 million websites and 400 million people visit WordPress sites each month. This document discusses common WordPress SEO technical issues and best practices including proper setup of plugins, themes, images, caching, speed optimization, schema markup, and use of HTML5 tags. It emphasizes the importance of checking for issues like duplicate content, canonical links, and proper image optimization for SEO.
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WordPress common SEO issues by Olesia Korobka
- 1. Common WordPress SEO Technical Issues You Need To Know
- 2. ~64,000,000 websites are currently using Wordpress! *https://hostingtribunal.com/blog/wordpress-statistics/ and https://www.internetlivestats.com/total-number-of-websites/ 2
- 3. Over 400 million people visit websites built with WordPress every month 39.6% of the web are using WordPress 661 new websites on WordPress go live EVERY day! 3 *https://hostingtribunal.com/blog/wordpress-statistics/
- 5. Strong Website with WordPress Best Practices vs Issues SEO-WISE 5
- 6. What it’s NOT about ◉ Servers ◉ Coding ◉ Backend ◉ Checklists! ◉ Full SEO audits 6
- 7. 7 by UkrAndy
- 8. Setup Basic setup errors: ◉ Disallow ◉ No SEO plugin ◉ SEO plugin not configured properly ◉ Permalinks Add: ◉ robots.txt ◉ sitemap.xml 8
- 9. Basic security precautions Add security plugin and configure it right: ◉ Limit number of logins ◉ Preferably hide login page (wp-admin) ◉ Remove admin, cart, etc from indexing ◉ Don’t add htaccess to dashboard! Add backups if not configured otherwise 9
- 10. Theme Template When you are buying or ordering a custom solution 10
- 11. Responsive Check that the theme and images are responsive 11 https://fajela.com/seobox/seo-images/
- 12. 12 Managing ◉ Easy to manage ◉ Builders it’s using, layouts ◉ Support responsive ◉ Custom integrations ◉ Speed (check if they are placing right image into src and using js correctly) ◉ Validate code: https://validator.w3.org/ ◉ Paid stuff
- 13. 13 ◉ Test pages ◉ Example posts ◉ Generic imported media ◉ Everything else you are not using Remove
- 14. Pros and Cons Page Builders 14
- 15. Page builders Pros Easy to design Usually UI is better Easy to move around 15
- 16. 16 Page builders Cons ◉ DOM tree ◉ Excessive code, bloated HTML ◉ Paid builders harder to switch ◉ Speed issues ◉ Some are hard to manage around / not working properly ◉ Adding semantic tags out of place
- 17. Add any SEO plugin you like All of them are more or less the same. Each has some benefits and drawbacks. ☑ 17 https://fajela.com/seobox/seo-images/
- 18. SEO Plugin Configuration yourself How To Check 18
- 19. Home Page Title, metas, schema and all the settings ��
- 20. Open Graph Enable Most of the tools let you enable your OG metas Fill in every field They all really matter Configure defaults Those include authors, images, etc. 20
- 21. Other settings 21 ◉ Metas ◉ Canonicals ◉ Robots.txt ◉ Sitemap
- 23. Blog Posts Ecommerce == Should never be the same! Tags vs Categories 23 https://fajela.com/seobox/seo-images/
- 24. ◉ Add robots.txt (usually in SEO plugin) ◉ Check if there’s no conflict and it works properly ◉ Robots.txt configurations Robots.txt 24
- 25. Sitemap ◉ SEO plugin ◉ Google Sitemap ◉ Other sitemaps Which pages do you need in your sitemap? Do you need images sitemap? Do you need video sitemap? 25 https://fajela.com/seobox/seo-images/
- 26. To avoid syntax errors: ◉ Clear cache ◉ Check manually ◉ Set alerts 404 response 26
- 27. Date published vs date updated Better use date updated to show up in SERPs 27
- 28. Too many plugins How many make too many? 28 ◉ Updates ◉ Conflicts ◉ Code you don’t control ◉ Security issues
- 30. Use Lighthouse for speed report ◉ Directly ◉ Pagespeed Insights ◉ Chrome Dev Tools 30
- 31. DOM Size ◉ < 800 nodes for ordinary pages, < 1,400 nodes for larger pages ◉ Depth < 32 nodes ◉ Parent node < 60 child nodes 31 About: https://web.dev/dom-size/ - a bit outdated but still useful Documentation: https://developer.chrome.co m/docs/devtools/
- 32. Counting DOM elements 32 Use Lighthouse report => document.getElementsByTagName('*').length in Chrome Dev Tools
- 33. Improving DOM size ◉ Remove unnecessary plugins ◉ Remove unnecessary tags ◉ Add lazy load where appropriate ◉ Work around memory -intensive JS ◉ Don’t copy and paste text from Word without clearing styles ◉ Use semantic HTML if possible ◉ CSS before and after ◉ Avoid page builders if possible 33
- 34. Cache 34 ◉ Use a plugin ◉ Ask your developer to show you or make an easy to access clear all cache button
- 35. Cache Settings 35 ◉ Don’t cache get parameters ◉ Clear cache when publishing or updating a file ◉ Update page when comments or reviews are added ◉ Not all recommended options should be used
- 36. Lazy-Loading issues 36 ◉ Native loading=lazy ◉ Custom code ◉ Plugins
- 37. Native loading=lazy 37 ◉ Makes performance worse sometimes ◉ Is added to every image by default since WP 5.5 ◉ Conflicts with plugins Good news! You can delete in functions.php with: add_filter( 'wp_lazy_loading_enabled', '__return_false' );
- 38. iFrames 38 ◉ Videos ◉ Maps ◉ Other embeds Upload upon a click. Thumbnail should be optimized.
- 39. 39 Core Web Vitals A hype or a thing?
- 41. 41 How much optimization is enough for Web Vitals to get a boost? There seems to be no need to overcomplicate things if you are looking for rankings boost only. LCP, CLS, FID https://twitter.com/JohnMu/status/139 5798952570724352
- 42. Data Studio 42 https://datastudio.google.com/u/0/datasources/create for dashboard https://web.dev/chrome-ux-report-data-studio-dashboard/ for more info
- 43. Core Web Vitals report ◉ Google Search Console ◉ Page Speed Insights ◉ Chrome Dev Tools 43
- 44. Some tags and metas 44
- 45. Multilingual websites 45 ◉ Hreflang ◉ Canonicals ◉ Non ascii characters in URLs ◉ 404 for missing language version
- 46. Duplicate metas ◉ Titles ◉ First H1 (after the opening <body> tag) 46
- 47. Check if images are optimized 47 https://fajela.com/seobox/seo-images/
- 48. Alts ◉ Title gets prefilled with image name, alt is empty ◉ Duplicate alts on the same page ◉ Alt = Image Title ◉ Alt is in conflict with what’s on the image ◉ Too generic 48 https://fajela.com/seobox/seo-images/
- 49. Other images issues ◉ Meta data gets stripped off https://getiptcpmd.nitsvc.net/getiptcpmd.html ◉ Important image without <img> but embed as background ◉ Decorative images with <img> 49
- 50. Schema May the Force be with you! 50
- 51. Some basics ◉ Plugins vs Custom code ◉ Missing ◉ Duplicate schema from another page not inline with your content ◉ Open Graph ◉ Page -> updated: schema -> 51
- 52. Some markups ◉ Review ◉ FAQ ◉ Article, BlogPost ◉ Product ◉ Person 52
- 53. Author markup ◉ Author page with full Person schema ◉ How to markup on other pages 53
- 56. Breadcrumbs Why it’s better not to miss them 56
- 57. Tags ◉ Figure ◉ Aside ◉ Nav 57
- 59. Any questions ? You can find me at ◉ linkedin.com/in/okorobka/ ◉ @fajela in Telegram ◉ facebook.com/olesia.korobka/ Thanks! 59 Olesia Korobka