Going Global - The Challenges of International eCommerce
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A first approach on explaining the challenged of aiming for the Big Picture. What are the problems and challenges of international ebusiness?
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Going Global - The Challenges of International eCommerce
- 2. ONE HOUR SESSION Prepared 50 min.
- 7. We don’t have problems… …We have challenges
- 8. Who am I?
- 10. GR.EC.A ATCOM S.A. Member of the Head of Board Innovation OliveShop.com Co-founder HAMAC Member of the Global Trends Committee fa@me.gr Smallest email in the world???
- 12. Quick Quiz Which is the biggest nightmare of a presenter?
- 17. Some Numbers
- 18. Europe
- 19. 300 billion euro turnover 20% Growth relative to 2011 Up to 30% Growth relative to 2012
- 20. U.S.A.
- 21. Cyber Monday 2012: 30% up to 2011- 1,98 Billion on a single day 53% up of shoppers intend to do holiday shopping online 38% of tablet owners have made a purchase on their devices 17% up relative to 2011. 14% up from 2010
- 22. Asia
- 23. In China, 30 million new customers will shop online every year until 2016. 25% of Ecommerce demand products not available in physical stores By 2015, China will become the largest ecommerce market in the world
- 25. 1. Marketing
- 26. 2. Operations
- 27. 3. Logistics
- 28. 4. Technology
- 29. 5. Other
- 30. M.O.L.T.O.
- 32. +1?
- 34. …but that is a seminar of each own
- 35. 1. Marketing
- 36. 1. Marketing • CPC Campaigns • SEO • Social Media • Affiliates • Email Marketing • Local ATL/BTL
- 37. 2. Operations
- 38. 2. Operations
- 39. 3. Logistics
- 40. 3. Logistics • Shipping – Large selection of shipping methods – Exploit shipping margins – Find local companies – Learn from barriers and adjust • Don’t be overconfident • Find a good Customs Clearer • Closely track all mistakes
- 41. 4. Technology
- 42. 4. Technology • Usability • IP Matching • Concurrent Editing • APIs • More back-end filters • Reporting
- 43. 5. Other
- 44. 5. Other • Cookies • Privacy Policies • Patents • Mediakits • Corporate Identity Design
- 46. Let’s make a good deal
- 47. If you give me a rating…
- 48. I’ ll give you +1 tips
- 49. Website needs to be local in every essence
- 50. Understand Key market differences
- 51. Invest time for strategy, in each country individually
- 52. Add payment gateways. Don’t stop potential customers
- 53. Always negotiate the shipping price
- 54. Focus on your goals
- 59. Special Thanks to all these guys for their great photos • http://www.flickr.com/photos/abstractionsss/2754713712/sizes/l/in/photostream/ • http://www.flickr.com/photos/eric5dmark2/5432852145/sizes/o/in/photostream/ • http://upload.wikimedia.org/wikipedia/commons/4/4b/Europa-bei-nacht_1-1024x768.jpg • http://www.masterresource.org/wp-content/uploads/2009/12/earth_night.jpg • http://fc06.deviantart.net/fs41/f/2009/028/5/f/Think_positive_by_JoaoPedroPG.jpg • http://www.scotclimb.org.uk/images/big_nightfall.jpg • http://www.flickr.com/photos/n0thing/2111346/sizes/o/in/photostream/ • http://blog.eoffice.net/wp-content/uploads/2012/10/WIR-Deepend-036.jpg • http://www.csmcargocarrier.com/images/723685_Shipping-to-Bahrain.jpg • http://s1.aecdn.com/images/news/volvo-trucks-delivers-34-new-tractors-to-yusen-logistics-38252_1.jpg • http://www.flickr.com/photos/khanov/7635526198/sizes/h/in/photostream/ • http://hdwallpaper.ws/images/2012/09/-Shepherd-Cubes-Rubiks-Cube-Cuber-3x3-Shepherds-Cube-Shepherds-Sticker-Set- Shepherds-3x3-Cubing-Fresh-New-Hd-Wallpaper--.jpg • http://www.flickr.com/photos/skitzogerl34/313760025/sizes/l/in/photostream/ • http://www.flickr.com/photos/yury-prokopenko/5683348314/sizes/l/in/photostream/ • http://www.precisionmktks.com/images/pmktks%20images/handshake.jpg • http://3.bp.blogspot.com/_4Smtz8xEhzY/TOQvBkciZ0I/AAAAAAAABLk/8cXi7dR8-bc/s1600/DSC_3454.JPG • http://www.dailyinspiration.nl/creative-ads-moustaches-makes-a-difference/ • http://25.media.tumblr.com/tumblr_mbklwkqAWM1qezkvto1_1280.jpg • http://3.bp.blogspot.com/-iRhDlRzqrSQ/TuiXV3HEQdI/AAAAAAAAACE/W_2JFQrRvWI/s1600/credit+cards+bunch.jpeg • http://www.creativecriminals.com/images/fedextruck2.jpg • http://www.flickr.com/photos/starrypix/5711049852/sizes/o/in/photostream/ • http://www.flickr.com/photos/kassandra_gg/7844303696/sizes/h/in/photostream/ • http://www.skyetampa.com/wp-content/uploads/2011/09/5StarLogo_2.jpg • http://mjfellright.files.wordpress.com/2012/10/usa-at-night.jpg