The presentation addresses the correct procedure and the necessary components of establishing an ecommerce business. eCommerce is a trend and many people on their rush to get a piece from the pie, fail to understand some critical points, that will come after as an avalanche, if neglected. The 'Technical Implementation of eShop' presentation aims at briefly highlighting these important steps. ------ This presentation was given at the eCommerce Seminars, organised by ELTRUN, the eBusiness Lab of the Economic University of Athens, Greece.

1. Technical Implementation of an eShop

2. ONE HOUR SESSION
Prepared 50 min.

4. Who am I?

6. GR.EC.A
ATCOM S.A. Member of the
Head of Board
Innovation
OliveShop.com
Co-founder
HAMAC
Member of the
Global Trends
Committee
fa@me.gr
Smallest email
in the world???

7. Quick Quiz
Which is the biggest
nightmare of a presenter?

16. 1. The Procedure
2. The Components

17. 1. The Procedure

21. Information Architecture
in·for·ma·tion ar·chi·tec·ture / in-fər-ˈmā-shənˈär-kə-ˈtek-chər
is the art and science of organizing
and labeling data

34. Usability
usa·bili·ty / yü-zə-ˈbi
-lə-tē
is the ability to be used easily or convenient

35. #FAIL

36. #FAIL

40. Law No 1: Don’t make users think too much.
If it is very complex… they will leave
If they get lost… they will leave
If it is hard to read… they will leave
If they don’t now how to proceed… they will leave
If they have too many to do… they will leave

45. Is it just colours and shapes?

46. RESPONSIVE DESIGN

55. 2. The Components

61. Sales Promotions CMS
Catalog Newsletters Help Desk
Customers Loyalty Systems Configuration
Reports Coupons
Analytics

71. Let’s make a good deal

72. If you give me a rating…

73. I’ ll give you
Tips To Increase
Conversions

74. I’ ll give you
Usability Tips
To Increase
Conversions

75. Use OnePage Checkout

76. Improve Login Forms

77. Use Social Proof (Reviews/Critics,etc.)

78. Use Call-To-Action Buttons

79. Shout your Security and Trust Seals