1.
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0
Unported License. Permissions beyond the scope of this license may be available at http://
www.EdwardJames.biz/Permissions
The Strongly Sustainable Business Models – A Brief Introduction
Version 1.3 2013-10-08
© Edward James Consulting Ltd. Some Rights Reserved.
1
Strongly Sustainable
Business Model Canvas
Lots o
f spe
notes aker
,
inc. r
efere
nces
A New Visual Tool to Design
Businesses Fit for the Future
A Brief Introduction for
TiE Institute Social Entrepreneurship Program:
Week 5: Business Model Canvas & Customer Development
October 8, 2013
Antony Upward, MES, CMC*
antony@EdwardJames.biz
www.SSBMG.com
* Masters of Environmental Studies in Business Model Design and Sustainability; Certified Management Consultant
lides
many s
n
Builds o
view
a d a nd
downlo ow mode
sh
in slide
roved
for imp sion
hen
compre
@aupward #SSBMG

2.
=
2
Today…

3.
=
But…
3
Today…
Unintended
consequences for

4.
=
Increasing
risks
But…
4
Today…
Unintended
consequences for

5.
=
Increasing
risks
But…
Missed
innovation
opportunities
5
Today…
Unintended
consequences for

6.
=
Increasing
risks
But…
Missed
innovation
opportunities
6
Today…
Unintended
consequences for

7.
=
Do Good & Do Well
Less Risk,
More Innovation
7
But imagine if…

8.
Sustainability is “the
possibility that
human and other life
will flourish on this
planet forever.”
(Ehrenfeld, 2008 p.6)
8

9.
Benefit
Benefit
Corporation
Corporation
Legislation
Legislation
Already all these people
are innovating to
embrace the possibilities
of sustainability
as flourishing
9

10.
Real Context of Business
All
Business
Context:
Financial Economy
(Monetary)
(Social/Technology)
Context:
Society
Context: Environment
(Physical / Chemical / Biological)
10 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions

11.
THE END
To Be Continued...
11

12.
Really? People are
redefining business
success as the
integrated achievement
of environmental, social
and economic
benefits?
Yes! And since you’re all
here talking a course on
social entrepreneurship,
you’re part of this wave
of change!
Congratulations
for being leader
s!
12

13.
OK, so what did you
do when you
realized you agreed
with all these other
people?
Great question and
that leads to the
second part of my
story…
I went on a
quest…
13

14.
Inspiration
14

15.
What Would a Canvas for Sustainable
Business Look Like?
15

16.
My Quest… for a Better
Business Design Tool
16

17.
The Quest Begins
…and reaches a major milestone
2012
2013
http://hdl.handle.net/10315/20777
2010
17

18.
18

19.
V1.031
Introducing…The Strongly Sustainable
Business Model Canvas
19 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions

20.
The Profit-First Business Model Canvas:
9 Questions to be Profitable
20

21.
But…does this help to design a
sustainable business?
2. Value
2. Value
Propositions
Propositions
1. Customer
1. Customer
Segments
Segments
6. Key
Activities
3. Channels
3. Channels
7. Key
Resources
4. Customer
4. Customer
Relationships
Relationships
5. Revenue
5. Revenue
Streams
Streams
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8. Key
Partners
9. Cost
Structure
What’s Missing?
Why?

22.
Lots about money, and
the people you financially
transact with…
…(almost) nothing
about everyone and
everything else
22

23.
The Context… Flattened
23 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions

24.
“Just” Being Profitable is Not Simple
“And that, in simple terms, is how
you start a profitable small business”
24

25.
Useful
Perspectives
4.
Learning
& Growth
3. Internal Processes
1. Financial
25
2. Customer

26.
Useful
Perspectives
What does a firm
do now and in the
future?
Who does a
firm do it to, for
and with?
How, where and
with what does
the firm do it?
4.
Learning
& Growth
3. Internal Processes
1. Financial
2. Customer
How does a firm
define and measure
success (in
Environmental,
Social & Monetary
units)?
26 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions

27.
Strongly Sustainable Business
Model Canvas – 14 Questions
V1.032
27 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions

28.
Strongly Sustainable
Business Model Canvas
V1.031
28 © Antony Upward / Edward James Consulting Ltd., 2013 Some rights reserved. Permissions available at www.EdwardJames.biz/Permissions

29.
Where does the Quest go Next?
Can I Use it Now?
How Can I Help?
29

30.
Help bring
Sustainable Innovation to the World!
Become a “First Explorer”
– Enables commercial use of the new Canvas now
12 organizations around the globe have joined so far
 Join the quest
– Crowd-funded collaborative book project
Working Title: Strongly Sustainable Business Model Innovation
– 12 International co-authors identified
– Crowd-funding starting soon
Individuals and Organizations
Backers also get immediate commercial rights to use new Canvas
Everyone else will have to wait for the book
– Self Publish 2014
Canvas released under a Creative Commons License free for commercial use
 Connect to like-minded colleagues
30

31.
Join a Key Related Project
Learn more: http://www.naturalstep.ca/gold-standard
31

32.
TO BE
CONTINUED…
32

33.
Questions / Discussion
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34.
Questions / Discussion
Be Informed: http://signup.SSBMG.com
Share your ideas for the book: http://survey.SSBMG.com
Learn More
– ~3 minute Audio/Visual Overview
about.SSBMG.com
• Learning Map
– wiki.SSBMG.com/home/learning-map
• Blogs
– blog.SSBMG.com
– slab.ocad.ca/blogs/antony-upward
info@SSBMG.com
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www.SSBMG.com
http://www.facebook.com/
StronglySustainableBusinessModels
Strongly Sustainable Business Model Group
http://forum.SSBMG.com
@aupward
#SSBMG

35.
Possible Table of Contents
35

36.
Copyright
• All images used under applicable creative
commons licences – see notes on each page
© Antony Upward / Edward James Consulting Ltd.,
2013. Some rights reserved.
– Permissions available at www.EdwardJames.biz
/Permissions
– This work is licensed under a
Creative Commons AttributionNonCommercial-ShareAlike 3.0 Unported License.
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