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ORCID ID:0000-0002-2668-4821
Social Media Tools for Scientists
and Building an Online Profile
Antony Williams,
ACS Industry Award Grant Workshop
November 29th 2016, Research Triangle Park
Building an Online Profile: Social
Networking and Amplification
Tools for Scientists
Presentation: 6:30-7:00pm
If you use Twitter…
Hashtag
#NCACS2016
Tonight You Will Choose…
Self-marketing vs. Narcissism
http://research-acumen.eu/wp-content/uploads/Users-narcissism-and-control.pdf
All of My Slides Will Be Here Soon…
www.slideshare.net/AntonyWilliams
My Hopes for Today
• Encourage you in the “era of participation”
• Provide an overview of some tools available
• Share some stories, statistics and strategies
• Encourage you to “share for the sake of science
as well as for yourself”
• OUTCOMES
• You will claim an ORCiD
• You will invest ~2 hours per month on your profile
• You have a bigger “Impact” online….
Choose A Couple of
Articles To Amplify.
Get the DOIs Now.
Scientists measured by Impact
Scientists are Evaluated Based on “Statistics”
•Publications – peer-reviewed and many others
•Posters and presentations at conferences
•Electronic theses and dissertations
•Performances in film and audio
•Research datasets
•Scientific software
•Other forms of research
How to Measure Impact
Who markets your science???
If not you, then who?
•“It's not the job of researchers to become
experts in public relations — that's why
universities have press offices, says Matt
Shipman, research communications lead at
North Carolina State University in Raleigh.
But he recommends scientists toot their
own horns as well. ”
• http://www.nature.com/news/kudos-promises-to-help-scientists-promote-their-papers-to-new-audiences-1.20346
Think about it…
• 100s if not 1000s of hours of research behind a paper.
How much work is the PUBLISHER going to do to make
sure people find out about your article?? How do you find
out about an article???
• Shouldn’t YOU and your CO-AUTHORS invest some time
in getting it out to the network???
• A presentation given to a small room of people has a
lifetime of “20-30 mins”. A presentation shared online for
all to see lives a lot longer. An article shared in the network
has a much wider audience.
Your Profile as a Scientist
• If you are a career scientist – i.e. already
published, active researcher, generator of data,
early, mid- or late career there is lots to do!
• If you are a junior scientist the benefits of investing
time now will provide a strong foundation for your
future!
• So what do I do??
Build an Online Resume
http://www.linkedin.com/in/AntonyWilliams
Share your works online
Manage Your Citation Profile
http://scholar.google.com/citations?user=O2L8nh4AAAAJ
Open Researcher & Contributor ID
http://orcid.org
How many have ORCiDs?
You may want to register now…
Private or Minimal ORCiDs?
Search for your name first!!!
Publishers Requiring ORCIDs…
https://orcid.org/content/mandating-orcid-publication-workflows-open-letter
Sign-offs this week
https://orcid.org/content/mandating-orcid-publication-workflows-open-letter
ORCID as a Rich Resume…
(and the value of a brand)
http://orcid.org/0000-0002-2668-4821
Use ORCID as an aggregator
https://www.google.com/#q=0000-0002-2668-4821
ORCIDs are showing up everywhere
Alt-Metrics Manifesto
http://altmetrics.org/manifesto/
http://altmetrics.org/manifesto/
National Information Standards
Organization and “Altmetrics”
• http://www.niso.org/apps/group_public/download.php/13809/Altmetrics_project_phase1_white_paper.pdf
https://impactstory.org/u/0000-0002-2668-4821
Join Now if you are interested
Plum Analytics
https://plu.mx/u/awilliams/
AltMetric Scores and “Donuts”
AltMetric Scores and “Donuts”
https://www.altmetric.com/about-our-data/the-donut-and-score/
Who does this belong to??
Want Altmetrics for your papers?
https://www.altmetric.com/products/free-tools/bookmarklet/
Type http://dx.doi.org/INSERT_DOI
Today
Is exposure important???
• Does a highly viewed paper mean better science?
CLEARLY NO!
• If AltMetrics are one of the new measures clearly
visibility and discoverability is important
• If there is a downside to investing in exposing your
publications, what is it?
• YES…it can be called “gaming” or “savvy”
“Our Experiment” Tonight
Can we shift these AltMetrics???
ORCID ID:0000-0002-2668-4821
Antony Williams
National Center for Computational Toxicology
Hands On: 7:00-7:30pm
Developing Your LinkedIn Profile –
Serving up Ongoing Updates for Your
Developing Community
Everyone Should Be LinkedIn
• Your PRIMARY Online CV for headhunters
• Expose work history, skills, your professional
interests, your memberships – your profile WILL
be watched!
• Who you are linked to says a lot about who you
are. Get LinkedIn to people in your domain.
• Professional relationships rather than just
friendships.
• (Use FaceBook for friends and family)
LinkedIn
http://www.linkedin.com/in/AntonyWilliams
Your Postings Here Get Networked
It’s All Networking,
Networking……..
My Career Captured…
Highlight “Projects”
Why Not Add One Now???
Manage Articles Here Too.
Add One Now…
Ask for a Recommendation Now
Ask for “Endorsements”, or get them…
Ask for an Endorsement Now…
Instant Summary as a PDF
…and presentations
ORCID ID:0000-0002-2668-4821
Sharing your publications,
presentations and data with
the community
Antony Williams
National Center for Computational Toxicology
The views expressed in this presentation are those of the author
and do not necessarily reflect the views or policies of the U.S. EPAHands On: 7:30-8:00pm
Presentations
Sharing your works online
Slideshare – Highly Accessed
Slideshare – NOT Just Slides
ResearchGate
https://www.researchgate.net/profile/Antony_Williams
ResearchGate for Sharing a PROJECT
Add MANY Flavors of Your Research
Add Slides or an Article…
• http://www.slideshare.net to add a presentation
• http://www.researchgate.com to a project or article
Let’s Upload THESE SLIDES
An Alternative: Academia.edu
https://epa.academia.edu/AntonyWilliams
FigShare for Data Sharing
https://figshare.com/authors/Antony_Williams/96443
• Think Sharing Data for Supplementary Information and
OPENing your data
Research Paper Amplification
https://www.growkudos.com/profiles/11420/
Research Paper Amplification
• Kudos connects papers to social media platforms such as
Twitter for amplification
Explain
A publication as a point-in-time
• From a publication how do you cite forward?
• to errata?
• to your later publications?
• to electronic notebook pages?
• to blog posts about your work?
• to other peoples related publications?
• to reinterpreted data you don’t publish?
Article “Enrichment”
https://www.growkudos.com/publications/10.1371%252Fjournal.pone.0062325
ORCID ID:0000-0002-2668-4821
Choosing from Researcher
Profile Tools
Antony Williams
National Center for Computational Toxicology
The views expressed in this presentation are those of the author
and do not necessarily reflect the views or policies of the U.S. EPAHands On: 8:00-8:15 pm
My Google Scholar Profile
http://scholar.google.com/citations?user=O2L8nh4AAAAJ
Automated Notifications: 9:30am TODAY
NOISE in Your Google Citations Profile
http://tinyurl.com/hyz4aba
Check your profile data
Add Articles that Are Missed
ResearchGate
https://www.researchgate.net/profile/Antony_Williams
Prompts you to Improve Your Profile
“I won’t use it I get too many emails”
https://www.researchgate.net/account.AccountNotificationSettings.html
An Alternative: Academia.edu
https://epa.academia.edu/AntonyWilliams
Credit for Reviewing Papers?
https://publons.com/author/306575/antony-williams#profile
Credit for Reviewing Papers?
https://publons.com/author/306575/antony-williams#profile
ORCID ID:0000-0002-2668-4821
Should I Blog, Tweet and
Facebook my Science?
Hands On: 8:15-8:25 pm
My Blog…also my Primary CV
http://www.chemconnector.com
My primary CV is on my blog
http://www.chemconnector.com/antonywilliams_cv/
Try Twitter
• 140 characters to connect and communicate
• Use a “brand name” on Twitter
• Greatest value for me – leading people into information I
wish to share including my presentations and publications
• Think amplification of your work….
One Tweet for Hongtai Huang
Published
September 2015
Use Twitter to Awaken Old Articles
Facebook
• I personally use Facebook for “friends and family”
– but since many of my friends are scientists…
• I share my blog posts
• I share links to my papers
• I share my presentations directly from
SlideShare
Facebook
What I said…http://www.nature.com/news/kudos-promises-to-help-scientists-promote-their-papers-to-new-audiences-1.20346
What I said…
http://www.nature.com/news/kudos-promises-to-help-scientists-promote-their-papers-to-new-audiences-1.20346
…choose two or three social-media platforms, invest the
time to get them set up, and then spend perhaps two hours a
month keeping them current. If nothing else, he says, build a
LinkedIn profile as an online CV, claim and update an ORCID
ID, and log peer-review activities on Publons.com.
…a research paper is itself the end product of an
extraordinary investment of time and energy. It takes
thousands of hours of research, data analysis, writing and
peer review, he says. “Shouldn't you put at least 10 to 20
hours of work into making sure that you can get the message
out to relevant people?”
Driving AltMetrics and Awareness
Published: November 23rd
12:50pm, Nov 25th on Kudos
12:50pm, Nov 25th on Kudos
5:00am TODAY, Nov. 29th
~ 90 Hours Later
5:00am TODAY, Nov. 29th
What Next? My Recommendations
• My slides for reference are where??? 
• Register for an ORCID ID
• Enhance your LinkedIn profile
• Use Google Scholar Citations and curate
• Choose: ResearchGate or Academia.edu
• Use: Kudos and Publons
• Participate building your profile – share data,
papers, presentations, etc..
Thanks
• To the ACS Corporation Associates Local Section Grant
• To RTI International for the matching award
• The Joint UNC/NCSU Biomedical Engineering Program for
being our hosts here at the Frontier Building
• To the coordinating team
– Paige Presler-Jur
– Melissa Pasquinelli
– Joon Cho
– Sarah Shepherd
• To you for participating
Thank you
Email: tony27587@gmail.com
ORCID: 0000-0002-2668-4821
Twitter: @ChemConnector
Personal Blog: www.chemconnector.com
SLIDES: www.slideshare.net/AntonyWilliams

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