Careers360 is an education counseling company established in 2009 that provides various counseling products and online courses to help students prepare for entrance exams. It sees around 15 million monthly visitors and has recently partnered with Google and Facebook. The presentation summarizes Careers360's industry and company overview, product range, job description for an intern role, data analysis of leads and sales, SWOT analysis, and suggestions for improvements.

1. SIP PRESENTATION
Submitted by :
Anuj Gupta - JN170021
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2. INDUSTRY OVERVIEW
Universities - 850
Colleges - 42,026
The education sector in India is estimated at US$ 91.7 billion in FY18 and is
expected to reach US$ 101.1 billion in FY19.
The number of internet users in India is expected to reach 500 million by
June 2018 report by (IAMAI)
 5.53 lakh Indian students are studying in 86 different countries as per
Government Data .
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3. Education Landscape in India
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4. COMPANY OVERVIEW
Established : 2009
Founder : Mr. Maheshwer Peri
Employees : 210
Location : Hauz Khas , New Delhi, 110017
Monthly Visitors : 15million+
Alexa Ranks : Global 1731 , India 88
Partnership : Recently deal with Google and Facebook
Provide ranking of 18000+ colleges
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5. Product range of Careers360
1) Counselling products : B .Tech Companion Package
MBBS Companion Package
2) Crash Courses : BITSAT Online Crash Course
NEET Online Crash Course
Prediction and Analyzing tools
 Rank Predictor
 Prepmeter
 College Predictor
 Alumni insight
 Ebooks
 Resourses like QnA, counseling webinars, download app.
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6. B.Tech Companion Package
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7. Careers360 Magazines /Almanac Books
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8. Competitors of Careers360
 Shiksha.com
 Launched in 2008 by Info Edge (India) Ltd
 They do have a study abroad programme
 The website has information for over 14,000 institutions
 In May 2014, Shiksha.com started counseling sessions for management studies
aspirants using Whatsapp
 Htcampus.com
• Launched in 2010 by HT Media Ltd
• 206 more employees than careers360
• outdated product and content
 Byju’s
 founded in 2011 by Byju Raveendran
 Learning App
 Teaching maths and science concepts to kids from classes 6-12 along with test prep for
several entrance exams
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9. JOB DESCRIPTION
 Job Profile
 Job Title: Intern (Sales and Counselling)
 Reporting Manager Mr. Ravi Gupta
 Division/Department: Sales and Counselling
 Timing: 9:30am - 6:30 pm , 6days a week
 Key Responsibility Areas
 Contacted the leads regarding the products and services offered
 Counselled the prospective B. Tech and MBBS Students
 Handled the query of the clients
 Input the client feedback data in CRM Software
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10. Tool Used
CRM Software
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11. Data Leads
They have divided the leads in 4 types :
1. Incomplete Lead
2. Enquiry Lead
3. Inbound lead
4. Outbound Lead
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12. Job Analysis
Monthly Conversion Analysis
Sales Conversion Analysis
May Leads Conversions Conversions %( Ratio)
W1 210 21 10.00
W2 192 27 14.06
W3 186 25 13.44
W4 190 36 18.94
778 109 14.01
June Leads Conversions Conversions % (Ratio)
W1 202 29 14.35
W2 208 32 15.38
W3 197 27 13.70
W4 188 30 15.95
795 118 14.84
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13. Revenue Analysis
Products Units Price (Rs) Revenue(Rs)
Jee Mains College Predictor 55 299 16445
B.Tech Companion Upgrade 84 500 42000
B.Tech Companion Package 63 799 50337
NEET College Predictor 15 499 7485
MBBS Companion Package 10 999 9990
227 126257
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14. Reasons of not interested leads
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Low score
28%
Not satisfied
with
Predictor
16%Changed
their mind
12%
Knowledge
about
counselling
6%
Costly
product
10%
Dropping
this year
28%
Reasons of not interested leads
Reasons for Not
Interested
No. of
leads
Low score 102
Not satisfied with
Predictor
58
Changed their mind 43
Knowledge about
counselling
23
Costly product 35
Dropping this year 99

15. Different Sources Where Careers360’s Operated
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Devices No. Of leads
Laptop/D
esktop
667
Mobile 1304
Mobile
App.
504
53%
27%
20%
Modes of Usage
Mobile
Web
App

16. Leads From Different States
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16
26
11
43
17
26
41
14
8
26
9
40
7 6 7 6
37
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Area of leads
Leads

17. SWOT ANALYSIS
STRENGTH
First page appearance on Google
search results
Recently made a deal with Google,
Face book
Provide ranking of 18000+ colleges
WEAKNESS
lack in delivery service of product in
time
Lack in College Predictor tool
accuracy
Less no. of employees
OPPORTUNITIES
Provide counselling for abroad study
Internet Penetration
THREATS
Competitors (Shiksha.com, Ht
Campus, Byjus )
JIO is thinking to invest in Online
Education sector in next 5 years ($180
million)
SWOT
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18. LEARNING OUTCOMES
 Every lead is important and can be converted as a subscriber
 How to Start and Close the Sales pitch
 Should have good knowledge about the product before selling
 Learn how to communicate and deal with different clients
 CRM Software
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19. SUGGESTIONS
 Experts from every domain should be present for counselling students
 Need to improve college predictor tools for better accuracy
 Courier services can be improved for faster delivery
 Demo version should be provided so that the leads can be automatically
attracted towards the product
 Needs to focus on improving its brand presence in the minds of the
customers and even on social media like Twitter, Facebook, and
Instagram
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