3. Promoted by : Infiniti Retail Ltd (100% subsidiary of Tata Sons)
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5. We help you buy A TATA ENTERPRISE OBJECTIVES Focus : understanding customer’s need and meeting them in a delightful manner. By march 2012 : aiming 75 more megastores across India. Market Penetration : Also targeting small cities such as Chandigarh, Amritsar, Jalandhar, Mysore, Mangalore. Commitment : Providing unmatched shopping experience.
6. We help you buy A TATA ENTERPRISE RETAIL SCENARIO IN INDIA Indian Consumer Durable electronic market is estimated to be around Rs. 80,000 crore. Expected growth of 10-12 % this year. Consumer Durable and Electronic contributing a decent part to retail industry in India.
7. We help you buy A TATA ENTERPRISE OUR MAJOR COMPETITORS
8. We help you buy A TATA ENTERPRISE COMPETITION CROMA is covering 18% in terms of market share in retail sector of consumer durable and electronic segment. The biggest competitor in this eZONE is capturing 37% of the market. NEXT goes with 27% in the market and is been 2nd biggest challenge to be look forward by CROMA. RELIANCE DIGITAL capturing 13% in retailing of electronics segment. OTHERS contributing 5 % to the retail sector.
43. We help you buy A TATA ENTERPRISE Brands Associated With Us
44. We help you buy A TATA ENTERPRISE PRODUCT STRATEGY
45. We help you buy A TATA ENTERPRISE PRODUCT STRATEGY NEW ARRIVALS IN THE NEAREST CROMA STORE AROUND YOU VERY SOON
46. We help you buy A TATA ENTERPRISE OTHER NEW ARRIVALS IN LINE CROMA 3D LED TELEVISION
47. We help you buy A TATA ENTERPRISE OTHER NEW ARRIVALS IN LINE MICROMAX ANDROID BASED SMARTPHONES : Micromax Android phones is launching in India on 12th November. We would be the first one to Retail the android phones of Micromax in India. Resulting in increasing our product width to a good extent.
48. We help you buy A TATA ENTERPRISE PLACE STRATEGY
49. We help you buy A TATA ENTERPRISE Where We Are In India.? Where We Are In India.? MUMBAI : Juhu, Dahisar, Malad, Santacruz Airport, Vashi CBD Belapur, Bhayandar and Mulund. NEW DELHI : New Deepali Chowk, Rohini, Sahibabad, Inrapuram. BENGALOORU : Koramangla. PUNE : Hadaspur, Aundh, Pimpri, and Kothrud. AHMEDABAD : Memnagar and S.G Highway Junction. SURAT : Ghod Dod Road. AURANGABAD
50. We help you buy A TATA ENTERPRISE FUTURE SITES NEW PLACE STRATEGY More Tier 1 Cities and Tier 2 Cities : Tier 1 : Kolkata Chandigarh Ahmadabad Tier 2 : Lucknow Dheradhun Bhopal
51. We help you buy A TATA ENTERPRISE ZIP CENTERS Opening small Croma zip stores basically on the airports. Area of 3000 sq.ft. suitable enough to give a feel of croma’s product. With an intent to meet and interact with as many people as they can covering a good market place.
52. We help you buy A TATA ENTERPRISE DISTRIBUTION CENTER HUB & SPOKE MODEL : In this model, the store chain would expand its stores around its distribution centre's, from where it could supply merchandise to its stores. Example : Bhiwandi near Mumbai take care of supply needs of 11 stores in Mumbai and 3 in Pune. More and more of such Hub & Spoke model can help in solving the problem of distribution and hence expanding the market area.
53. We help you buy A TATA ENTERPRISE PRICE STRATEGY
62. We help you buy A TATA ENTERPRISE DIFFERENTIAL PRICING Time Pricing
63. We help you buy A TATA ENTERPRISE BUNDLING Bundling serves to the purpose, both of consumer as well as the retailer. Consumer gets value for their money as they find a value product absolutely free, with a product they were buying . Retailer can easily bundle those products which are of least demand and hence, compensate the profit by extra selling of those products which are in demand.
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66. We help you buy A TATA ENTERPRISE HIGH –LOW PRICING
67. We help you buy A TATA ENTERPRISE REFERENCE PRICING It uses customer’s frame of reference that is established through previous experience of purchasing the product or high level of information search.
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74. We help you buy A TATA ENTERPRISE NEW PROMOTION STRATEGY Social Media Activation Contests and Campaigns : Design and execute monthly contests/campaigns around the brand identity of CROMA to create more passion and gain exposure, building more fans and followers. Push small contests to ignite participation and increase spreading of the word.
75. We help you buy A TATA ENTERPRISE NEW PROMOTION STRATEGY SUN SET Services In this, we visit our customers place and rectify the problem or any trouble that they are facing because of our product. We assure them that if they call us before 12 in the afternoon, we will be there rectifying the problem before actually the sun set i.e., before 6 in evening. Our customer’s trouble is our pain and hence, we aim at solving issues before the source of energy sets.
76. We help you buy A TATA ENTERPRISE NEW PROMOTION STRATEGY E-Commerce Create a customer support website We will create a customer support website where people can submit their queries, ideas, advices, and get the knowledge of the products sitting back from their home. SAMPLE : www.cromasupport.com There will be a toll free number providing support to customers queries and feedbacks. Our executives will be supporting and available on weekends also. Providing 12*7 support to our customers.
77. We help you buy A TATA ENTERPRISE MARKET COMMUNICATIONSTRATEGY
78. We help you buy A TATA ENTERPRISE MARKET COMMUNICATION STRATEGY Advertising TV Advertisement:- Use umbrella advertising. All products of Croma and other sponsors in one TV advertisement. Radio Advertisement:- The offers and discounts on products will be announce by radio jockey on primetime.
79. We help you buy A TATA ENTERPRISE MARKET COMMUNICATION STRATEGY Board Holdings Put hording boards on the roadside. Motion advertisement will be there on roadside.
80. We help you buy A TATA ENTERPRISE MARKET COMMUNICATION STRATEGY Brochures and Booklets: To make people more aware of what’s going with croma, regular supply of brochures and booklets will be taken care of.
81. We help you buy A TATA ENTERPRISE MARKET COMMUNICATION STRATEGY Gift Cards and Coupons: Several types of coupon and gift schemes will start for different occasion keeping customers puzzle and interested.
82. We help you buy A TATA ENTERPRISE MARKET COMMUNICATION STRATEGY Speeches and Trade shows: Speeches and the wishes on festivals, national events will be telecast on the TV and radios. Doing trade shows on roadsides or metro stations.
83. We help you buy A TATA ENTERPRISE MARKET COMMUNICATION STRATEGY Online Contests and games Online games and contests will be held on regular basis and the winner will be boost with heavy discount on any product they plan to buy from croma. Supported by some trip as a face of the month, promoting the gaming zone at croma. These contest will take part online with the help of social networking websites like Facebook, Orkut, Twitter etc.
84. We help you buy A TATA ENTERPRISE MARKET COMMUNICATION STRATEGY Sponsor events and Games : Croma will sponsor events and games in the future. Croma is eying some contract with a sports channel as a new investment.
85. We help you buy A TATA ENTERPRISE BRANDING STRATEGY
86. We help you buy A TATA ENTERPRISE BRANDING Branding is not about getting your target market to choose you over the competition, but it is about getting your prospectus to see you as the only one that provide a solution to their problem.
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93. We help you buy A TATA ENTERPRISE BRANDING STRATEGY Take inventory of your social media arsenal WordPress Blogger LinkedIn Facebook Twitter Flickr Friendfeed YouTube SlideShare
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96. We help you buy A TATA ENTERPRISE BRANDING Youtube an place where fans can find their perfect product by filling in a few details
97. We help you buy A TATA ENTERPRISE LOGO & PUNCH LINE CURRENT LOGO UPCOMING LOGO CrOmA NEW PUNCH LINE OLD PUNCH LINE “ We Help You Buy” ‘’Look for all, search for best’’
![We help you buy A TATA ENTERPRISE EXISTING ORGANISATION ,[object Object]](https://image.slidesharecdn.com/cromaapresentation-101217024547-phpapp02/85/Croma-presentation-1-320.jpg)
