2. 52% companies at GITEX 2015 closed deals and projected
future sales of upto AED 50,000,000 over the 5 days
Executive SUMMARY
Colonel Khalid Nasser Abdulrazaq Al Razooqi
Director General of Smart Services Dept, Dubai Police
GITEX is a gathering of all the ideas and information
from different parts of the world. We meet all kinds
of people here and are able to exchange knowledge.
GITEX is a very good showcase for every type of
technology company.
4,200 from
130 Countries
Sponsors & Exhibitors
84,000 sqm
Show size
146,000 from
144 Countries
Attendees
Ministry of Interior,
Kingdom of Saudi Arabia
Country Partner
GITEX | POST SHOW REPORT 2015 2
3. We are doing a project next Sunday with a contact we
made at GITEX last year. This is the best example I can
give as to how GITEX has helped our business.
David Whitton,
Eastern Cluster Manager, Kodak Alaris
4. Show STATISTICS
VISITOR ANALYSIS
Top 5 Sectors at GITEX
Retail Banking
Finance
Oil & Gas EducationGovernment
Kingdom of Saudi Arabia was voted by attendees
as the country of highest strategic importance to
business growth in the region for 2016.
The Country Connect meetings programme
meetings hosted high level government delegations
from Kenya, Nigeria, Saudi Arabia, Iran, Jordan,
Pakistan and Estonia amongst others.
GITEX 2015 delivered 22,821 successful meetings
between buyers and exhibitors.
It was an absolute pleasure to be at this event
and it proved to be a real eye-opener with the
kind of technology displayed by many exhibitors.
The Country Connect meetings were very useful
and we will definitely be taking some of the
discussions to the next level.
Ezekiel Saina, Deputy Commissioner,
ICT Department, Kenya Revenue Authority
new exhibitors
at GITEX 2015
61%
new exhibitors projected future
sales between AED 500,000 -
AED 20,000,000 from GITEX
52%
exhibitors used
GITEX as first entry
point to the market
68% 91%
of new exhibitors
met or exceeded their
ROI expectations
83%of Visitors came to
purchase and
evaluate new
solutions
59%increase in Majlis
membership YoY
144Countries
Europe
Asia
America
Middle East
Africa
5%
19%
12%
4%
60%
EXHIBITOR ANALYSIS
TOTAL BUYING
BUDGET AT
GITEX WAS
AED 240,000,000
5. A key initiative for GITEX 2015 was to strengthen and build connections
across different industry verticals, countries and between the public
and private sectors.
STC, Microsoft, and F5 Networks signed an agreement
to launch a new era of cloud services DIC announced
a partnership with the Dubai Museum of the Future
Foundation for the UAE Drones for Good Award 2016
An MoU was signed between Dubai Smart Government
and Estonia to promote technological innovation and
build a smarter future
Du announced partnerships with Nokia,Vodafone,
Geotab, Dubai Medical District and DIFC
Trriple and Ericsson signed a partnership for mobile
commerce
Huawei signed with Gulf Applications (GAPP) and
Sale Advanced to support SMEs in the Kingdom of
Saudi Arabia
How GITEX connected
the TECH INDUSTRY
Key partnerships forged at GITEX:
GITEX Technology Week 2015 has been our biggest
and best [GITEX] yet both in terms of investment
in the show itself and the sheer quality and quantity
of the leads we’ve generated. As ever, GITEX is
also a powerful platform to engage in industry
discussion and thought-leadership on the most
pressing IT challenges and opportunities facing
the region.
Garth Braithwaite, Regional Director
Middle East and Turkey, F5 Networks
5GITEX | POST SHOW REPORT 2015
6. H.E. Taavi Roivas, Prime
Minister of Estonia
Sicheng (Ethan) Yu, Vice
President, Alibaba Group
Dr. Brian Laughlin, Technical
Fellow, IT Architect, Boeing
Company
Ben Parr, Award Winning
Journalist, Author of ‘Captivology:
The Science of Capturing
People’s Attention’
Michael Gibbs, CIO, BP
Mark Kadrich, Chief Information
Security Privacy Officer, San
Diego Health Connect
Abdul Wahab Al-Halabi, Group
CIO, Meraas Holding
Benoit Montreuil, Father of the
‘PhysicalInternet’Coca-ColaChair
in Material Handling and
Distribution, Georgia Institute of
Technology
Mayor Wade-Brown, Mayor,
Wellington City Council,
New Zealand
Dr Aisha Bin Bishr, Assistant
Director General, The Executive
Office, Dubai
Cal. Khalid Al Razoosi, General
Director of Smart Services,
Dubai Police, GHQ
Robert Scoble, Futurist,
Technology Evangelist,
Blog owner of Scobleizer
Jonathan Becher, Chief Digital
Officer, SAP
Chris Brown, Director of Innovation,
Vodafone Global Enterprise
Oliver Bierhoff, General Manager,
German National Football Team
Chris Cobb, Pro-Vice Chancellor
and Chief Operating Officer,
University of London
Donald D Hoffman, Professor of
Cognitive Science, University of
California, Author of Visual
Intelligence: ’How we create what
we see’
TOP SPEAKERS INCLUDED:
The CONFERENCE
Michael Gibbs, CIO of BP, presented a
ground-breaking session on a fully integrated
EP operating ecosystem.
The Prime Minister of Estonia delivered a
keynote on The Internet Future of Everything
in Cities.
Oliver Bierhoff, GM, German
National Football Team, discussed
how a strong relationship between
technology and sport can pave the
road to world championship.
170% increase in delegate attendance
from last year!
GTX Ignite and GTX Tech Vertical conferences welcomed
over 1,500 attendees from across the Middle East, North
Africa and the globe. The world class speaker line-up included
Ministerial representation along with C-level Executives from
35 countries.
6GITEX | POST SHOW REPORT 2015
7. 7
Colonel Khalid Nasser Alrazooqi
General Director Of Smart Services Department, Dubai Police
GITEX is a gathering of all ideas and
knowledge from different parts of the
world. The App Hack was excellent in
nurturing grass root innovation. GITEX is
also a very good showcase of new and
cutting-edge technology.
GITEX | POST SHOW REPORT 2015
8. GITEX delivered a powerful multi-channel marketing campaign that
achieved impressive results. The marketing campaign was a mix of
traditional and digital marketing channels reaching a global audience
of over 5 million.
A GLOBAL
Marketing CAMPAIGN
1500 media from
over 30 countries
promoted GITEX
50+ media partners distributed
marketing collaterals to their databases
of over 2 million global contacts
GITEX website achieved
over 1,150,100 visitors
Online advertising
reached more than
1 million individuals
GITEX social media campaign
generated 450.2 million impressions
Twitter campaign
generated over
72 million impressions
#GITEX received over
980 million impressions
8GITEX | POST SHOW REPORT 2015
9. Show HIGHLIGHTS
9
GITEX 2015 launched new sectors including
Drones, Robotics, 3D Printing and Autonomous
Vehicle. Live demonstration areas that showcased
state of the art solutions.
GITEX 24 hour App Hack where 80 regional
and global hackers developed smart city solutions
CIO Breakfast Briefings engaged over 50 CXOs in 3 strategic
discussions on IoT, Security and Digital Marketing.
One of the world's largest Google CSI Labs was
hosted at GITEX 2015 with over 250 participants
GITEX | POST SHOW REPORT 2015
10. Contact the GITEX sales team today on +971 4 308 6012 | gitexsales@dwtc.com
Thank you to our 2015
Sponsors Partners
BANKING TECHVERTICAL
OFFICIAL SPONSOR
RETAIL TECHVERTICAL
OFFICIAL SPONSOR
GTX IGNITE PLATINUM SPONSORSSTUDENT LAB
HEADLINE SPONSOR
ENDORSING PARTNER
LEAD PVARTNER LEAD SMARTER
CITIES PARTNER
STRATEGIC PARTNERS STRATEGIC IoT PARTNER EXCLUSIVE DIGITAL
TRANSFORMATION PARTNER
OFFICIAL COUNTRY
PARTNER
PRE-REGISTRATION
SPONSOR
STRATEGIC APP HACK
SPONSOR
APP HACK OFFICAL
GOVERNMENT SPONSOR
GOOGLE CSI LAB
APP HACK SPONSOR
GOOGLE CSI LAB STUDENT LAB
IN ASSOCIATION WITH
GOOGLE CSI LAB
SPONSOR
DIGITAL CONTENT
PARTNER
MOBILE APP TITLE
SPONSOR
MEDIA CENTRE
SPONSOR
INNOVATION TECH
TALKS SPONSOR
LEAD INDUSTRY PARTNER VIP MAJLIS PARTNER ROBOTICS PARTNER 3D PRINTING
HEADLINE SPONSOR
GTX HORIZON IN
PARTNERSHIP WITH
SMART EXPERIENCE
PARTNER
OFFICIAL BANKING
PARTNER
KNOWLEDGE PARTNER SUPPORTING PARTNER OFFICIAL LIVE CHAT
PROVIDER
ANALYTICS PARTNER
ORGANISED BY
CO-LOCATED EVENT
OFFICIAL PUBLISHEROFFICIAL AIRLINE PARTNER OFFICIAL EXCLUSIVE
ENGLISH RADIO
OFFICIAL TRANSPORT PARTNERRESTAURANT PARTNEROFFICIAL TRAVEL PARTNER OFFICIAL COURIER
HANDLER
BE PART OF ONE OF THE MOST INFLUENTIAL TECH EVENTS ON THE PLANET.
WWW.GITEX.COM
INNOVATE AND DISRUPT WITH
4,200
exhibitors
146,000
visitors
3,000 C-level
executives
from 144
countries
