Still have questions about the difference between a Facebook profile and why you must have a separate page for business? Wondering why targeted advertising on Facebook can produce big changes in your business? Not sure where to start or why? We can start to answer some of these questions for and grow your influence and shorten your social media learning curve!

1. Influence
More than one-half
of Canadians log
onto Facebook at
least once per month
— that’s 19 million of
them. About 14
million of those
check their News
Feeds daily. And 9.4
million use mobile
phones or tablets to
surf the social
network.
Aug. 13, 2013
– Facebook Insider
Connection
5 Answers
about
Facebook
Your Business
Needs to Know
Share

2. Table of Contents
1
What can you do with your page?
PERSONAL
PROFILE
engage
FACEBOOK
BUSINESS
PAGES
a)Your Business
b) Cost c) Tar get
2
3 FACEBOOK
thank
respond
●
GROUPS
4
FACEBOOK
BUSINESS
GOALS
HOW TO DEAL
WITH
NEGATIVE
RESPONSES
●
●
5
●
celebrate
Facebook lets you engage with people who
might not have known about your business
it will make you searchable through the new
Facebook Graph system, It will let you thank
new and current customers for letting you into
their lives.
You can also respond to clients that might now
have been happy with your service and it lets
you show how professional you are, and to
stick up for the quality business you have built.
And after all that, you have a fan base to share
your successes with and in turn, they will
assist you in growing your business.

3. PRIVACY – Private vs Public
Facebook Graph Search and you depending on your industr y..
it can help to have a personal profile and be connected to your community – note privacy rules seem to change daily...
You will want to go and check your privacy settings.. again...
New types of content to Graph Search
Search for topics including status updates, photo captions, check-ins and comments.
Now you can choose a certain time or place.
"Photos by my friends from last month in New York ," or "Posts written on BC Ferries"
Who you
are
●
What you
do
●
●
Location
Profile
Photo
●
Review Your Status
Updates.
Review Your
Comments.
Review Your
Comments.
Review Your "About"
Profile Section.
globe = it was shared publicly, can be searched by any user.
two silhouettes = it's shared with that user's friends;
three silhouettes = it's shared with that person's friends of friends.

4. Create a URL
Your Business Page
Make a page, not a profile
●
If people can't find a like button they will know you don't have a proper
business page and you will not be following Facebook policy.
●
●
As soon as you create your new business page go and edit the URL.
You may have to get 50 likes before having to change it depending on
your type of business..
Initially when you create your page, your URL will likely be
“facebook.com/”, followed by a large jumble of numbers, but you can
update this to be your business name by visiting ‘Edit Page’
choose: ‘Create a username for this page”.
DETAILS
Many businesses with Facebook pages leave out key information –
phone number, address, products/services offered, etc
-update this information any time it changes.
-You don’t want to have an old phone number or address displayed ..
PROMOTE
Facebook is not magic, you have to engage people,
be interesting, have good content and watch for
changes in how others are marketing and stay
ahead of the wave!
Promote
instore
twitter
Facebook
ads
Post &
Engage

5. WHY
PROMOTE?
1. Create Community
2. Offer Specials
3. Amuse & Entertains
4. Increase ‘Likes’
10
5. Promote in your
“Bricks and Mortar”
9
Store
8
6. Grow Email
Subscribers
7
8. Attract New Fans
with Incentives
6
9. Solicit Feedback
10. Create it a PR Tool
5
11. Create a Customer
Service Tool
4
12. Show off Tabs to
3
products on Pinterest
or other platforms.
2
13.Content for Twitter
14. So you can share
1
Videos and Images
15. And share success
0
with Great Row 1
Headlines
5 Key words to
Generate ‘Likes’
Like
Take
Submit
Watch
Post
5 Keywords
for most
comments
Post
Comment
Tell Us
Check
Like
Share back From 8
other Social Media
Row 2
Platforms You
Should be on
TO
AY S T E
W
MO
PRO UR
YO
AGE
P
Advertise? First Decide Why!
1)Website Conversions
Column 1
2)Page Post Engagement: Promote your
Column 2
Page posts.
3)Get Page likes
4)App Installs: Get people to install your
mobile or desktop app.
5)App Engagement.
6)Offer Claims: Create offers for people
to redeem in your store.
7)Event Responses: Increase
Row 3 attendance at your 4
Row event.

6. of
Cost and Target? All can view the costads your ads in
real time from your
manager.
Watch your dates!
Daily Budget
Your daily budget is
the amount you've
indicated you're willing
to spend on a specific
campaign per day.
Facebook will never
charge you more than
your daily budget on a
given day.
-Facebook
Gender
LOCAL
Friends
Lifetime budgeting is
similar to a daily
budget but instead of
setting an amount to
spend per day, you
set a lifetime budget
to spend across the
finite lifetime of the
campaign. Our
system will
automatically try to
spread your spend out
evenly across the
entire period of time
that you've selected.
-Facebook
Education
COST PER CLICK (CPC)
Age
LIFETIME
DAILY
Target
Connections
When you pay for clicks,
your ad will be shown to
the people who are most
likely to click on your ad,
but who may be unlikely to
take any other action such
as liking your Page,
engaging with a Page
post, installing your app,
using your app or joining
your event
-Facebook
OR CPM
1000 CLICKS

7. In Groups...
●
●
●
●
●
members receive
notifications by
default
Group members can
participate in chats,
upload photos to
shared albums,
collaborate on group
docs
invite members who
are friends to group
events.
Facebook Groups
Great for:
Private Colaboration
Sharing information
Growing private relationships
Open and
Forget
Types of Groups
Open
Closed
Secret
e
our
at y and lik
th
er
ile
emb e mob
Rem ts ar ed.
n
clie involv
e
to b

8. FACEBOOK BUSINESS GOALS
Gather Likes, Comments, Shares
It is basic... businesses that have more of a presence on social media sites like Facebook rank
higher in search engine results than those who don't and it translates in to more web traffic..
Increase Profits
By posting Facebook-only promotions to your business page which trigger call-to-action sales,
exclusive offers, specials and email capture techniques.
CONCLUSION
Increase Reach
Encourage happy clients to share your page
Which will increase customer Interaction

9. Respond
quickly
The first reaction often
is to delete – delete –
delete as you have the
power to do that on
your Facebook
Business Page if you
are the administrator.
(If you don’t have
administratorship over
your Facebook page
please ask us why you
need a Social Media
Policy in your
business and how
things can go very
wrong if you don’t)
- Anyssa Carruthers
From 4 Points to help
with a negative reivew
on Facebook or other
Social Media Platforms
The Communication
Studio
Www.thecommunicationstudio.ca
5 WAYS TO
DEAL WITH
NEGATIVE
RESPONSES
Customize
your
response if
possible.
don’t
become
defensive
Get Private!
Call them on
the phone or
contact via
email
conversation
Show there
was a positive
resolution.