The perfect blending of many factors makes Anytime Fitness unique. The convenience and affordability of our product, for both franchise owners and members, is just one of the many features allowing our concept to thrive.

1. Corporate Presentation
May 2014

2. Anytime Fitness Overview

3. BUILT on a
strong culture and
mission of
“improving
the self-
esteem of the
world”, AFI’s
passionate
employees and
over 1,800
franchisees
“bleed purple”
for the Anytime
Fitness brand
FOUNDED IN 2002 by Chuck Runyon and Dave
Mortensen, Anytime Fitness (AF) is a leading health & wellness
franchise with over 2,500 clubs and 2 million members across
19 countries
WE EMPHASIZE
convenience, value and
excellent customer
service in a non-
intimidating environment
Anytime Fitness Overview

4. Our Core Values
MISSION
Enrich lives through better health,
convenience, community, and
inspiration-driven franchise ownership.
VISION
Improve the SELF ESTEEM of the World
GOALS
Focus on our Members, Increase
the financial performance of every
club and deliver our company
culture
CULTURE
We have a dynamic mix of elements that
make up our culture. It starts with a
shared vision and mission, and it reaches
down into the very DNA of our
employees, franchisees, and partners.

5. Over 2500 clubs worldwide and growing
•Top Fitness Franchises: Anytime Fitness — 1st
•Fastest Growing Franchises: Anytime Fitness 10th
•Top Global Franchises: Anytime Fitness — 10th
#14
America’s Most
Promising Companies
(2013)
10 Great Franchise Bets
(2011)
Global Footprint and Achievements

6. Anytime Fitness is Just RIGHT!!

7. 19 1,800+ 16%
Countries Franchisees 3-YearUnit
Growth
2,500+
Locations
2mil+
Members
35%
Multi-Unit
Operators
0
500
1000
1500
2000
2500
3000
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
Active Locations

8. We're always open
We fit your BUSY SCHEDULE and on-the-go lifestyle. With
your membership, you can workout when it’s best for you – DAY
OR NIGHT Our clubs are open 24 hours* a day, 7 days a week,
365 days a year.
*19/7 in India
One membership, thousands of clubs
As a neighborhood-style fitness club, we
are right where you need us. Workout near
home or work. We've got you covered.
ANYTIME FITNESS MEMBERSHIP
allows you to visit THOUSANDS OF
CLUBS WORLDWIDE, at no extra
cost.
Our Success Mantra

9. Our Success Mantra
Affordable memberships
IT DOESN’T COST A LOT to achieve your
fitness goals at Anytime Fitness. With
awesome equipment and the support and
encouragement from our club staff, you get
far more than you would expect for the price.
Personal training
In addition to quality exercise equipment and a supportive
atmosphere, Anytime Fitness also offers personal trainers at
most clubs.
ACCREDITED PERSONAL TRAINERS will challenge you,
change your outlook and build your confidence, with results
that extend far beyond the mirror.
THE DAILY cost of a
cappuccino
THE AVERAGE price for a
haircut and style
THE AVERAGE monthly
mobile phone bill

10. Safe atmosphere
Anytime Fitness clubs offer an inviting
environment.
The convenience of PRIVEATE
BATHROOMS AND SHOWERS
allows members the chance to freshen
up after a quick workout, keeping you
on the go.
INTEGRATED ACCESS AND
SECURITY, with remote monitoring
of surveillance systems.
Our Success Mantra

11. Convenience, health & fitness tools
Staffed by surprisingly personable people
Provided in a comfortable, approachable environment
Simplicity underscores everything we do
At an affordable price point
HELPING REAL PEOPLE OVERCOME THE BARRIERS TO A HEALTHY LIFE
Value Proposition for Our Members

12.  PEOPLE: Ideas
need execution
and great
execution can’t
happen without
great people.
Therefore, leaders
are first and
foremost – in the
people business.
 PLAY: A strong
sense of play
stimulates creativity
and acts as a
lubricant to
minimize the friction
that builds between
departments in a fast
moving company.
 PURPOSE: Our
stakeholders are
inspired to change
lives and bring
affordable, accessible
and non-intimidating
options to their
communities.
 PROFITS: We
believe that we
provide “profit”
through a balanced
life and Return on
Emotional
Investment (ROEI).
Our DNA-”Bleed Purple”

13. With global trends finding their way into
India, the fitness industry is seeing a lot of
action.
Here is a quick look at some interesting
figures to reinforce this opinion-
 Present market size – Rs. 72,000cr
 Growing rate year on year – 40%
 Fitness consumption to grow 25 fold in
next 5 years
 “The fitness and wellness industry is blossoming,
will grow to estimated Rs. 100,000 cr. by 2015”-
Business Today
Is Just RIGHT!!
The Indian Scenario

14. Anytime
Fitness
Wheel of
Support
Franchise
Consultant
Internet
Dashboard
Phase
Program
Training
Ongoing
Vitals
Training
Annual
Conference
Corporate
Wellness
Program
Backbone of Our Success

15. WITH OUR WORLD CLASS BUSINESS TOOLS AND CONSTANT SUPPORT YOU
ARE ALWAYS AHEAD OF COMPETITION !!
Access to our extensive
Global Database with all
latest news & updates
Step by step guide to ensure
smooth operation
of your Anytime Fitness Club
Regular training sessions for managers &
staff for optimal club growth
Training & Seminars, just before your club
opens held in USA
Annual Conference in USA, all
franchise owners gather and
share best practices to adopt
Partnering with various Multi
Nationals and Corporate’s to share
synergies
What it Really Means

16. At Anytime Fitness the training never stops! As a franchisee, you have access to
ONGOING SUPPORT that is second to none. Our team of FRANCHISE
CONSULTANTS and other corporate staff are continually DEVELOPING NEW and
exciting ways to support you.
 Start-up support
Site selection and lease negotiation
Club layout, design and construction
CLAS
SIC
THEM
E
FUSIO
N
THEM
E
EART
H
THEM
E
How we achieve it

17. How we achieve it
CLUB LAYOUT, DESIGN AND CONTRUCTION GUIDELINES
• Layout
• Finishes and Materials
• Lighting
• Casework, Furniture, Equipment &
Accessories
• Building systems, mechanical, electrical,
plumbing, security, data and sound
• Exterior signage
• Interior Signage

18. Marketing, Pre-sales and staffing
Comprehensive training
World Class Equipment Partners
PROMOTI
ONAL
CAMPAIG
NS
CLUB HUB RESOURCE
How we achieve it

19.  Unit Economics*
• Low payroll
• Less operating area reqd.~2500-4000sq ft only
 Franchisor systems and support
• Corporate 100% focused on making sure franchisees are successful
• Web based platforms (selling, training, software, marketing)
 Anytime Fitness provides franchisees true flexibility*
• Ability to create own schedule
• Optimized un-staffed club performance*
• Limited management of employees
 Relatively low fixed cost investment versus other franchise opportunities
Partner with World Leaders

20. 0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
Year 1 Year 2 Year 3 Year 4 Year 5
Projected ROI (%)
Anytime Fitness surpassed franchises
like Subway, McDonald's, and
Pizza Hut.
According to Entrepreneur, the most
important factors for inclusion on its
Franchise 500 list are:
Financial strength and stability
Growth rate
Size of the system
Using that formula, Anytime Fitness
ranks #1!
Projected Return on Income

21. ThankYou!