A quick guide to hotel channel management and online distribution.

1. How To Get
Your Channel Management Right?

2. Introduction
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A prudent distribution, pricing and revenue
strategy is the need of the hour!

3. DID YOU
KNOW
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?
Hoteliers update
their rates up to 5 times a day to
secure occupancy levels.

4. Ensure that your rates are consistently reflective of market
conditions.
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5. Identify Your Customer
Identify your
target audience
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Build a
whole
personality
profile
Market
your
property in
right
avenues

6. Revamp Your Website
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» Make it user-friendly
» Have clear descriptions, photos and
directions
» Integrate a booking engine to invite
viewers to book direct
» Invest in Search
Engine Optimization (SEO).

7. » Distribute inventory to multiple sales channels.
» Establish a balanced market mix consisting of global OTAs,
regional OTAs, wholesalers and alternate channels
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8. Get Social
» Design a long-term strategy.
» Identify prospects on Facebook,
Twitter, YouTube
» Assess your hotel’s reputation
through online reviews.
» Respond to reviews and
feedbacks. More so for negative
ones
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9. Price Shopping
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» Know your competitors.
» Use market analysis to identify the rate
range and average rate in your market
» Position your rate accordingly

10. Expand
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» List a set of additional
websites to target your guest
» Invest in channel
management technologies.
» Ensure rates are accurate
across all websites .

11. Invest in Digital Marketing
» Attract guests with the
right promotions.
» Place your marketing
messages and advertising
across the most relevant
websites
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12. Switch to Automated Channel Management
» Access to market data.
» Make quick and informed rate
decisions.
» Manage rate and inventory
allocation automatically.
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13. Pillars Of Effective
Channel Management
Knowledge
Data
Access
Know your
product,
competitors
and the
market
Gather
business
intelligence
to analyze
understand
your position
Ensure rate
& inventory
allocation is
updated in
real-time to
maximize
bookings
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Exposure
Market the
hotel to the
right
audience to
increase
reservations
Analysis
Use market
analytics to
optimize
RevPAR
through
effective
allocation

14. Important Pins
» Continually reassess and analyze
hotel data.
» Focus your market and develop
stable revenue streams.
» Be adaptable to market changes.
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15. Thank
You
US Sales Office:
eRevMax Inc.
37 North Orange Avenue, Suite 500
Orlando, Florida 32801, U.S.A
UK Sales Office:
eRevMax Ltd.
28 Leman Street
London E18ER, United Kingdom
Tel: +1 (321) 251 6559
Fax: +1 (321) 206 8630
E-mail: usa@eevmax.com
Tel: +44 (0) 20 7422 7528
Fax: +44 (0) 44 (0) 20 7265 5100
E-mail: uk@erevmax.com
Visit us at www.erevmax.com
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