1. APOGEE SEARCH MARKETING
SEO a la Carte: Start-up,
Audit, and Training 4 CUSTOM TAILORED SEO
Apogee Search’s a la carte menu of search engine optimization (SEO) Apogee Search’s suite of
services are ideal for clients who do not require ongoing campaign SEO a la carte services will
management, have a new campaign in need of a jumpstart, or are provide you with the building
interested in receiving customized training in any area of natural search. blocks to launch a successful
We provide our clients with expert tools and techniques that work to search engine optimization
develop high return natural search campaigns. campaign, provide a fresh
perspective on an existing
campaign, or educate your
44 SEO START-UP
4 in-house team on industry best
practices and emerging trends
The team of experts at Apogee provides the building blocks for a in search engine marketing.
successful SEO campaign. Apogee enhances natural search campaigns
by guiding clients through the initial stages of SEO campaign Through our menu of SEO a
management. In addition, we offer add-on services that prepare clients for la carte offerings, we provide
real solutions that will deliver
specialized vertical search engines that are relevant to their industry.
maximum ROI on your search
marketing efforts.
The SEO start-up entails a selection of targeted high impact keywords,
recommendations to improve a website’s design and content, the
development of expert link building strategies, and the performance of a
rankings baseline to determine where a site is ranking now and where it
can rank in the near future.
44 SEO AUDIT
4
Search engine algorithms change frequently, which is why it is so
important to consistently monitor the performance of a campaign to
prevent sudden drops in rankings. The specialists at Apogee Search will
audit existing natural search campaigns by reviewing a site’s content and
keywords, exploring site navigation, performing a rankings baseline, and
evaluating incoming links and search volume.
We will also examine how well a site is indexed by search engines.
Through this in-depth analysis, Apogee can diagnose any potential issues
that may be responsible for, or lead to, a decline in rankings.
44 SEO TRAINING
4
Apogee Search’s SEO training will educate your in-house team on the
industry’s best practices in order to execute successful SEO campaigns. Apogee Search
We will tailor training programs according to your industry and specific 6207 Sheridan Avenue
Suite 200
online marketing goals. We offer several custom training options including
Austin, Texas 78723
SEO 101, advanced SEO, writing for the web techniques, and local p. 800.984.3041
search submissions. f. 512.583.4205
www.apogee-search.com