1. APOGEE SEARCH MARKETING
Search Engine Optimization
Campaign Management 4 FIRST PAGE RESULTS
Search engine optimization (SEO) has evolved well beyond the days where
With Apogee’s SEO services,
achieving a number one ranking was the sole purpose. In today’s competitive
your website will be ranked
market, we at Apogee Search understand that there is a need to increase levels of
at the top of today’s largest
qualified traffic as well as conversion rates, not just first page rankings. In order to search engines, including
reach the desired result, Apogee takes a holistic approach to SEO and considers Google, Yahoo!, Bing, and
all aspects of our client’s online presence to increase their website’s overall return Ask.com, resulting in:
on investment (ROI). We believe that an effective SEO strategy must be integrated
within an entire marketing mix to generate the biggest impact; therefore, we • An increase in qualified
collaborate with our client’s PR, traditional media, and web design partners to visitors to your site
create a cohesive and supportive SEO campaign. Our combined efforts are • Increased conversions and
then analyzed through in-depth reporting that provides raw data for analysis and more sales
actionable conclusions. Our search engine optimization services include: • Accelerated ROI
• Stronger, longer-lasting
customer relationships
44 KEYWORD ANALYSIS AND SELECTION
4 • Improved sales among
Unlike paid search (PPC) where thousands of keywords can be managed and target markets
optimized, natural search only allows for the effective optimization of a handful of
competitive keyword phrases. Therefore, the best SEO efforts will be worthless if Strong growth in market share,
you are focusing on the wrong keywords. For this reason, we consider all of the increased web presence,
whatever your business and
factors below in determining the best keywords to optimize for each client.
online marketing needs are,
Apogee will work to meet
• Keyword conversion metrics from paid search campaigns them, giving you higher
• Client business objectives rankings and ROI.
• Monthly search volumes
• Google SERPs
• Current rankings
• Keyword competitiveness
44 LINK BUILDING
4
External linking is the single most important factor determining a website’s natural
ranking on Google. Few SEO campaigns will be successful without on-going
link building efforts. The effectiveness of an external link building program is
determined by the quantity of external links, quality of linking websites, relevance
of linking websites, and the format of external links. Apogee staffs a team of link
building specialists who submit strategic, high-value links based on each client’s
customized campaign plan.
44 ON-PAGE OPTIMIZATION
4
Apogee Search
Based on researched campaign keywords, on-page recommendations include 6207 Sheridan Avenue
suggested revisions to title tags, page copy, site maps, alt tags, style tags, meta Suite 200
tags, and site navigation. In addition, Apogee consults with clients on avoiding Austin, Texas 78723
and resolving web development practices that are not conducive to on and off- p. 800.984.3041
page optimization, including the use of frames, flash, scripting, dynamic page f. 512.583.4205
content, and other web development techniques. www.apogee-search.com