If you are expanding into a new country, developing a new product, or deciding to explore the world of digital marketing, these stages will guide you through the process in a simple and defined way. Since marketing methods are rapidly changing, SPI has developed a timeless marketing model that has been applied to old and new, B2B and B2C, marketing channels.
This Slide Deck Will Prepare Your Team for A Disruptive Marketing Moment.
2. DISRUPTIVE MARKETING TESTING
Message Market Fit
Disruptive Reach
Comparative ROI
Conversion Psychology
1 2 3 4 5
Have you found the
language that evangelizes?
What uncluttered channels
are you exploring?
Can you predict the return
on your campaign spend?
Do you understand why your
customers are buying and referring?
Steps
Exponential Growth Factors
Are you measuring the three
factors that cause your company
to grow exponentially?
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1. 10-100 Opt Ins 2. Sub LTV Acquisition 5. Value Ladder Setup
3. Scaling one
successful campaign
4. Alignment with
Customer Discovery
Success Metrics
3. TESTING MESSAGE MARKET FIT (MMF)
‣ Does the market believe what you believe?
‣ Unique Selling Proposition
‣ Product Vision
‣ Key Differentiator
‣ Thought Leadership
‣ Customer Discovery
‣ Influencer Analysis
‣ Expert Opinions
MMF
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4. TESTING DISRUPTIVE REACH
‣ Because sooner or later, each marketing channel becomes cluttered.
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5. ▸ Step by step channel testing
COMPARATIVE ROI
landing pages
retargeting
channels
$ales
demand gen. funnel
Marketing
Automation
CRM
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X%
Y%
Z%
6. CONVERSION PSYCHOLOGY
Why is it relevant?What are you selling? Can you prove it? How do we begin?
1. Social media
Engagement
2. Click Throughs
3. Time on site
4. Bounce Rate
1. Blog Shares
2. Ebook Shares
3. Post Comments
4. Video Replays
5. Return Visitors
1.Reservations
2.Requests for more
3.information
4.Demo Requests
5.Heat Maps
1. Cart Abandonments
2. Verbal Agreements
3. Free Trial Sign-ups
4. Meeting Requests
Conversion Examples
Curious Customer Relevant Offering Proven Offering Checkout
Stage 1 Stage 2 Stage 3 Stage 4
▸ The 4 steps of Disruptive Conversion
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CREATING EXPONENTIAL GROWTH FACTORS
▸ # of Leads
Misc. Factor: Customer Experience
A. Search
B. Email
C. Business Apps
D. Adwords
X # of Sales X Value Ladder
Value Ladder Examples
A. Profile
B. MSG Packages
C. Ads
D. Recruiter Data
A
B
C
D