Marketing plan for mobile app
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This presentation is created by Apoorva S, BMSIT, Bangalore as a final project during a marketing internship under Prof. Sameer Marthur , IIM Lucknow.
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Marketing plan for mobile app
- 1. Marketing Plan for Mobile App YOU NEED IT(YNI)
- 3. According to researchers at BBDO and AOL , smart phone users’ most common activity is “me time”
- 5. Seven Shades of Mobile Self –Expression Discovery Preparation Accomplishing Shopping Socializing Me time
- 7. Apps A self –contained program or piece of information designed to fulfill a particular purpose
- 8. Facts Best way for marketers to communicate with customers through mobile User spend on an average of 82% of mobile minutes with apps and just 18% with web browser They download some 40 apps to their phones , regularly use
- 9. You Need It The “You Need It” app brings you fresh produce, your favourite products in preferred brands, kitchen needs, essential home supplies and more, through this online, one-stop grocery store.
- 10. You Need It
- 12. Company Overview This App addresses the needs of those customers who prefer shopping online rather than visiting the stores Customers can shop on the go and get groceries, fresh fruits & vegetables, cakes & other bakery items, meats & seafood, cosmetics, flowers, mobile accessories and baby care products delivered to you.
- 13. Market Overview Because of the numerous advantages and benefits, more and more people say they prefer online shopping over conventional shopping these days. It’s important to understand the psyche of the online shopper.
- 15. Our Target Customers The App is certainly aimed at a wide audience who are interested in online shopping. The range of items for sale that “You Need It” offers would suggest that they wish to target customers of all ages from young to the old.
- 16. GOALS
- 17. Goals The main focus is to create a app brings you fresh produce, your favourite products in preferred brands, kitchen needs, essential home supplies and more, through this online, one-stop grocery store It aims to generate around 10,000 users in one month and around 1,00,000 users in one year. It also aim to achieve 25,000 users using premium version and 75,000 using free version at the end of 1 year.
- 18. Collaborators
- 19. Collaborators Local stores and Street stalls Big malls and shopping complex Various service providers Transport Providers Advertising agencies Social Media and Networking websites
- 20. Competitors
- 23. Software section of the company is focused to build and improve apps to include new and additional features Marketing section of the company is focused to promote app through social media and networking websites
- 24. Points of Parity
- 25. This app can be used to shop groceries, fresh fruits & vegetables, cakes & other bakery items, meats & seafood, cosmetics, flowers, mobile accessories and baby care products like any other apps
- 27. This app gives the brief description of shops and prices they charge for the products This app will be regularly updated to indicate new shops opened , sale discounts being offered It also provides analytics related to shops and also the consumers feedback We also provide 24*7 service
- 28. Value To
- 29. It benefits consumers because it provides you with a convenient way to buy from this grocery shopping app. So, you can say ‘No’ to lugging carts at supermarkets, long queues at billing counters and tiring commutes It benefit collaborators because it popularize their shops among those who are not familiar with it Company is benefited and earns money from the consumers .
- 30. TACTICS
- 31. Features Of App
- 32. Free Version Features It provides you with a convenient way to buy from this grocery shopping app. So, you can say ‘No’ to lugging carts at supermarkets, long queues at billing counters and tiring commutes.
- 34. Premium Version Features 24*7 Service This app will be regularly updated to indicate new shops opened , sale discounts being offered It also provides analytics related to shops and also the consumers feedback Free home delivery with no minimum billing
- 35. Prices
- 36. Steps followed in setting up Pricing Policy
- 37. Selecting pricing objectives and determining demand Analyzing competitors cost , prices and offers Selecting a pricing method and setting the final price
- 38. Pricing and Incentives Yearly subscription at $12/Year Yearly subscription is kept $12 so as to encourage people to use premium version of the app. Our first target will be to increase consumer base and the when the app has gained popularity and people have become habitual in using it , prices can slightly increased.
- 39. Promotion
- 42. Print Media
- 43. E-mail Promotion
- 44. App Distribution
- 45. This App is distributed using Google Play store
- 46. Implementation
- 48. Schedule
- 51. Disclaimer This presentation is created by Apoorva S, BMSIT, Bangalore as a final project during a marketing internship under Prof. Sameer Marthur , IIM Lucknow.