The mobile landscape changed a lot in the past 2 years. Data and analytics are an essential part of a daily work everyone involved in the mobile marketing. Here are 8 tools which you should know (and use!).

1. Mobile Intelligence Tools
every app and game marketer should know
8

2. https://developers.facebook.com/products/analytics
- A tool for measuring customer activity
within your app
- Perfect segmentation possibilities, export
of audiences for lookalikes and re-
marketing
- Several events are already set up, dozens
of new events are prepared but not public
yet
- Cohorts and funnels
- Free, Facebook SDK integration is a must
Facebook App Analytics

3. https://prioridata.com/
- “AppAnnie Intelligence for free”
- Priori Data Pro is available once you
connect your iTunes Connect data
- download and revenue estimates
- possibility to filter genres, categories
- Data about your competition
- updated every week, the most up-to-date
stats are two weeks old
Priori Data

4. https://thinkgaming.com/
- 200 Top Grossing Apps in a free version
- Free estimate of DAU, DNU, Daily revenue
- Pro version includes information about LTV
and retention estimates
- Pro version available in exchange of iTunes
Connect sales report for a game which is in
the 200 Top Grossing in at least one major
market
- App Data Plan $499/mo, Ad Networks plan
$2000/mo, both $2199/mo
ThinkGaming

5. https://sensortower.com/
- started as an ASO tool with a focus on
keywords, now it is also app intelligence
- downloads and revenue estimate
- country breakdown by installs and
revenue
- well-arranged review sentiment analysis
- App intelligence Pro (ASO) for $79/mo
App Intelligence Business $399/mo
Store & Ad Intelligence Enterprise as an
annual contract thousands of dollars per
month
SensorTower

6. https://batch.com/insights
- push notifications monitoring so you can
see how your competitors communicate
with users (retention pushes, sales
promotions, events)
- possibility to filter per platform, country,
category or time range
- premium features: real-time updates,
newsroom dashboard,API
- price $489/month for the Pro version
(real-time updates, Newsroom
dashboard,API access)
Batch Insights

7. http://try.appscotch.com/
- mobile ads monitoring
- CPI estimate, creatives performance,
budget distribution by network and
targeted countries
- 14 day free demo, $2000/mo
- significant discount for providing own data
using AppScotch monitoring SDK
(discount is based on the amount of traffic,
app or game category and integrated ad
networks)
AppScotch

8. https://www.chartboost.com/insights/
- average CPI per country, genre, platform
and device
- great starting point for a comparison of
markets
- it’s about 1.5x higher price than what’s
possible to reach on Facebook (because
Chartboost strictly focuses on games
and the audience is audience is generally
higher quality)
- free
Chartboost CPI Index

9. http://appreviewtimes.com/
- monitoring of the average app review
times for iOS and Mac apps
- rolling 14 day trend
- free
App Review Times

10. Made by Peter Fodor
Founder of AppAgent, a mobile marketing service for small
and mid-sized teams. Previously the co-founder at Flow
Studio.
‣ peter@appagent.co
‣ http://blog.appagent.co