As the co-founder of AppDemoStore.com, an easy-to-use tool for creating and sharing interactive app demos, I have helped many app entrepreneurs and companies showcase their app ideas to investors and gave a couple of presentations and pitches myself. This article presents some valuable lessons I learnt about pitching and describes a simple and smart solution to showcase your app idea to investors. Your app must solve a real problem, not change the world A good presentation should start with the motivation of the app. My advice is to save your time trying to come up with an answer to the question “How does your app change the world?” (because it probably doesn’t), and rather find an interactive way to explain the problem your app solves. For example, if you have a dating app idea, you could start your presentation with the question “How many of you are single?”. Make sure you ask a general question, so that most of the attendees have the chance to raise their hand, such as “How many of you own an iPhone?”. Keep this in mind: Use the power of storytelling; create a context for your app and walk them through the main benefits by telling an appealing story. Demo time Go to the demo right after presenting the problem. No matter how cool a PowerPoint or video can be, investors prefer to see the real app. Nothing will convince an investor better than getting to touch “The app” and see how it feels. If your app is not developed yet or it is still buggy or has a poor performance, you can build a rapid clickable demo out of screenshots, that will simulate the real app. Read further to learn how to easily achieve this. Keep this in mind: Don’t lose precious time and show them the app as soon as possible. Let them play with it and be ready to gather as much feedback as you can. The end should be the beginning End your presentation by encouraging your audience to try your app and give you feedback. Here are some smart options if your app is not available in the App Store or Google Play yet: Direct them to the app landing page where you offer a simulation or demo. Explain them how to install a test or demo version of your app on their mobile devices. Keep this in mind: The end of the presentation should be the beginning of your audience testing the app. Hands-on: How to create a demo that sells the app idea This SlideShare presentation explains how to create an interactive iPhone demo out of screenshots in minutes and for free, without any technical knowledge. The same steps apply also to Android apps, as AppDemoStore is a platform-independent demo tool. Check out some useful scenarios Showcase Option #1 - Showcase app in a landing page Create a landing page for your app or use the app demo page from AppDemoStore. Here's a sample demo page. You can easily embed a clickable demo created on AppDemoStore into your app webpage by using the embed code provided on the demo page. In case you ne

1. How to demo your
app to investors
– Useful tips –
Interactive Demos Made Easy
AppDemoStore.com

2. Hello!
I am Raluca Afloarei
Co-founder of AppDemoStore
You can find me at:
raluca.afloarei@appdemostore.com

3. not change
the world
Your app should
solve a real problem

4. ➜ Find an interactive way to present the
problem that your app solves
➜ Start your presentation with a smart
hook like an open question
➜ Use the power of storytelling and make
sure you engage with your prospective
investors
Share a good story

5. ➜ If your app is not developed yet or has a
poor performance, start building an
interactive demo
➜ You need only screenshots to simulate
the real app
➜ Encourage your audience to try the app
and gather feedback
Increase atention with a demo

6. ➜ Check out our SlideShare presentation
and learn how to easily create an interactive
demo for your app. It takes only a few
minutes.
Learn how to create an app demo

7. Showcase
your app
Check out some useful scenarios

8. #1: Showcase app in a landing page
➜ Create a landing page for your app or use the
app demo page from AppDemoStore.
Here's a sample demo page.
➜ You can easily embed a clickable demo created
on AppDemoStore into your app webpage by using
the embed code provided on the demo page.
In case you need some inspiration, have a look at
these cool app websites.

9. #2: Showcase app in a presentation
➜ You can embed your demo in a PowerPoint
presentation, which allows you to present your app
without ever exiting the presentation.
See this article for details.
➜ For Keynote and other presentation tools: you
can add an image of your app to the presentation
and link it to the demo in the browser.
This nice and free tool allows you to generate app
images with one click.

10. #3: Add the app on any tablet
or smartphone
➜ The best way to see how an app looks and feels
is to click through it. You can add the demo to your
mobile device home screen and access it easily any
time you need to showcase your app idea.
➜ This article explains how to add a demo to the
home screen of different devices.

11. #4: Showcase app in the PC browser
This option is perfect if you need to demo your app
on a projector. You can open the demo in full-screen
by clicking the full-screen button on the top-right
corner of the demo on AppDemoStore demo page.
Here's a sample demo page and a sample demo in
full-screen.

12. Thanks!I'm one of the founders of AppDemoStore.com
and I enjoy helping app entrepreneurs and
companies better showcase their apps.
Drop me a line:
raluca.afloarei@appdemostore.com
AppDemostore.com
T: +40 768 356 847
@AppDemoStore

13. CREDITS
Special thanks to all the people who made and
released these awesome resources for free:
➜ Simple line icons by Mirko Monti
➜ E-commerce icons by Virgil Pana
➜ Streamline iconset by Webalys
➜ Presentation template by SlidesCarnival
➜ Photographs by Death to the Stock Photo
(license)