Track competitors apps in the App Store and Google Play http://appfollow.io

1. © 2015 AppFollow.io
Mobile apps competitive analysis
in the App Store и Google Play

2. Number of apps grows constantly Competition increases within all categories
2

3. 3
Constant collecting and analyzing competitors
data is resourceful & time taking
Problem

4. 50+ apps if you search
«авиабилеты»
(iPhone, Russia)
4
Problem
It takes up to 30 mins
to investigate 1 app
Aviasales case:
Data quickly outdates,
competitors launch
new apps

5. 5
Apps collections
based on themes, platforms or language
Activity tracking
Reviews, new versions and updates, ranks, positions in search results,
featuring, etc.
Competitive analysis
Insights to be used to plan your apps development
1
2
3

6. 6
Track collection of apps

7. 7
Get data reports

8. 8
Get data reports

9. 9
And some insights

10. 10
Real-time reviews for all team members
via Slack & Trello

11. Competitors
11
Apps collections ✔ ✔
only one group
✖ ✖ ✖
Language & country
segmentation
✔ ✖ ✖
use filter
✖
use filter
✖
use filter
Analytics
per one app
✔ ✔ ✔ ✔ ✔
Competitive analysis ✔ ✖ ✖ ✖ ✖
Slack, Trello, Email
integrations
✔
✔
for extra premium
users
✖ ✖ ✖
How much
is the fish? $ – $$$ $ $$$ $$ $$$$

12. Good prices has SensorTower ($79, $349, Contact us)
12
• Subscription based
• Initial offer: 1.500 ₽ or 3.500 ₽ per month
• Subscribe on 3, 6 or 12 months
• Marketing channels: direct & content
• New features up-sale
Business model

13. • Product management
• Competitive analysis
• Community management
• Reporting
• Product & traffic management
• Community management
• Market analysis
• Competitive analysis
• Community management
• Consulting
• Market analysis
• Reports
• Community management
• Market analysis
Product managers Indie developers
Marketing managers
& Agencies
Game developers
13
Target audience
13
😎 $ 👯 👾

14. $420M
12 months subscription,
avg. price $100
$17M
14
Market
350К
App Store
dev accounts *
14К
$84M70К
Target
audience
Only 1/5
constantly active **
Market grows by 26% new accounts during 2014 *
Number of accounts reviewed only in the App Store
* EPF data base for Apple partners,February 2015
** AdJust report on Zombie Apps, July 2014

15. 15
Our clients represent all target audience:
Product managers (11), start-ups (11), marketing managers (2), game dev (1)
and more…
Clients
MyPocket

16. 16
Launched pilot with:

17. 25 sales,
Subscription on 3 or 6 months,
average bill 5400 ₽
17
170+ subscribers (Trial)
90+ in waiting list

18. October ‘14 December ‘14 February ‘15 June ‘15 August ‘15 December ‘15 2017
• App Store
• 10 beta-tester
• + Google Play
• Reports
• 20 users
• Pre-seed IIDF
• Only RU users
• No paid clients
• Seed
• + Apple Watch Store
• 200+ users
• 30 sales
• Team growth
• +Amazon AppStore
• International market entry
• 60 sales
• Break even
• Reviews & versions
semantic analysis
• ASO tools
• 150 sales
Seeking investments
$100К
18
🚀
Timeline
Investments
$25k
Strategic
Investor
Post-money $10M+
Version 2.5
Version 2.0
Version 1.5
Version 1.0
MVP
Protype

19. 19
May 2014 App Annie Acquires Competitor Distimo,
Raises Another $17 Million From Existing Investors
August 2014 MobileDevHQ Acquired By Tune
March 2015 Omniscient Comparison Site AppCrawlr Bought
By Softonic
Exit Strategy:
Market proved strategy

20. More then 5 years in mobile development & product management
Anatoly Sharifulin
CEO, Co-founder
20
Team
Evgeny Krouglov
CMO, Co-founder
Pavel Vlasov
CTO, Co-founder

21. seed@appfollow.io
© 2015 AppFollow.io
We are seeking investments:
$100k for 10% of the company