Why app reviews is an important marketing channel and how to build a powerful growth engine through it. Insights shared by Freshdesk at AppFollow webinar

1. How to build a powerful growth
engine through app reviews
Reviews are here to stay, learn to shape your online reputation!

2. Sound Check

3. Julia Zhavnerchik
Head of Reply to Reviews
Appfollow
Rajiv Ramanan
Head of Technical Partnerships & Marketplace
Freshworks
Hosts

4. Here’s what we’re going to cover
● Why are reviews important?
● Why you should treat reviews as an important marketing channel.
● Perfect reviews? Too good to be true.
● Building the growth engine.

5. Why are reviews important?

7. Why you should treat reviews as an important
marketing channel.

9. 5 Stars aren’t getting you anywhere!

11. How to build the growth engine
● Give them a reason to rave - investing more in marketing is
never a substitute for terrible CX
● Pay attention to all your reviews - others will, if you don’t.
● ASK for feedback , 60 % of your customers will leave a review
if they’re encouraged to do so
● Thank positive reviews & respond to negative ones.
● Finally, make it easy for people to review- This is where the
Freshdesk + Appfollow integration would be super helpful!

12. Thank you
To sign up for our future webinars, visit
freshdesk.com/webinars