A complete overview of the mobile app industry’s main concepts, terms and buzz Words.

1. 1 The Hitchhiker's Guide to the World of App Monetization

2. 2 Industry’s Main Concepts Terms and BuzzWords

3. In-App Payments 3 “I refuse to answer that question on the grounds that I don't know the answer” D. Adams

5. Virtual goods

7. 6 Payment Methods When purchasing a mobile app, the user must choose from the following payment alternatives: iOS iTunes account Android: Carrier Billing PayPal Google Checkout Credit Card

8. 7 Payment Methods Fact! The “Carrier-Billing” payment method is likely to generate payment 10 times more than any other method.

9. 8 Payouts The final net payment to the developer (after the middle-men take their cuts) is different in every geo-territory Apple’s App Store – 30% - 70% Android App Market – 30% - 70% PayPal – 3.4% +€0.35 Carriers:

10. 9 Payouts Fact! In most cases, the net payout from the carriers will be between 40%-60% of the price.

11. 10 Alternative Payments - “I really wish I'd listened to what my mother told me when I was young."- "Why, what did she tell you?"- "I don't know, I didn't listen.“ D. Adams

12. “Alternative Payment” Standard payment: In-App Item Your user! You! Money… Alternative payment Free In-App Item Your user! You! An advertiser! Money… Action

14. Submit your mail

15. Watch a video

16. Vote

17. “Like” (Facebook)Fact! The developer’s cut is usually 70% of the amount paid by the advertiser

18. 13 Incentivized Downloads Game coins Your user! You! Cash Free content Pay for the item Another developer Better ranking Download, install and open 13

19. 14 Incentivized Downloads Fact! At its peak, Tapjoygenerated income of $8M monthly from incentivized downloads While Apple clamped down on incentivized app downloads, this option it still available on Android devices

20. 15 Advertisement “Who said anything about panicking? This is still just the culture shock. You wait till I've settled down into the situation and found my bearings. Then I'll start panicking.” D. Adams

21. 16 CPC / CPA / CPL / CPI and More CPC - Cost-per-Click (only if necessary)CPI - Cost-per-InstallCPA - Cost-per-Action (install, register, use) CPL – Cost-per-Lead (mail submission)Fill rate - The percentage of ad requests that are filled with ads (when an ad is displayed to the end user) Fact! The fill rates of most ad networks range between 50%-60%

22. 17 Offer Wall How can you monetize your app? You can define paid In-App items You can add an ad banner You can add offers Contextual offers that 3rd parties are willing to pay for

23. 18 The Ultimate Fact! Lunkwill: Do you... Deep Thought: Have an answer for you? Yes. But you're not going to like it. Fook: Please tell us. We must know! Deep Thought: Okay. The answer to the ultimate question of life, the universe, and everything is... Deep Thought: 42.

24. LogiaPay- The market’s most comprehensive in-app payment solution offering every available payment method LogiaReach – Upload your app to the stores of various 1st tier mobile operators using our existing relationships LogiaAd – Use Logia’s optimized ad-network solution to increase revenues from your advertising space 19 For those of you who are not satisfied with this answer, Logia can offer a more practical one –> A set of monetization tools for maximizing your revenues:

25. Thank You!