Learn building relationships is the key to building engagement between brands and customers in this presentation from Tamara McCleary

1. RELATIONSHIP INFRASTRUCTURE
TAMARA MCCLEARY
CREATOR, RELATIONSHIFT

2. RELATIONSHIP
INFRASTRUCTURE
byTamara McCleary

4. MOBILE IS PERSONAL
How important is our mobile
device in today’s society?
Almost 65% of us sleep next to
it at night, more often than we
do with our significant other.

5. TODAY’S RELATIONSHIFT
As mobile usage becomes more
ingrained in our customers
identity and daily life, we must
begin to shift our behaviors and
the way we deliver our products
and services.

6. WHY DO CLIENTS SWITCH?
* Source U.S. Small Business Administration
& U.S. Chamber of Commerce

7. CUSTOMERS WANT A BETTER EXPERIENCE.
ARE WE DELIVERING?

8. LOOK BEYONDTHE DATA
"Don't ever forget that there's another human behind every
data point." ~ Marsha Collier

9. TODAY’S RELATIONSHIFT
* Source: Catalyst, Inc.

10. REWARDING RELATIONSHIPS ARE CRITICAL
* Source: Survey of Executives Published in Harvard Business Review, March 2014

12. SEXY VS CREEPY

15. BE HUMAN
“There is no more
B2B or B2C.
It’s H2H:
Human to
Human”
~ Bryan Kramer

16. RELATIONSHIFTYOUR CULTURE
How do we influence
anyone, anywhere,
anytime?
Stories

17. WHAT ISYOUR STORY?
“Marketing is no longer about the stuff you make, but about
the stories you tell.” ~ Seth Godin

18. RELATIONSHIFTYOUR CULTURE
• UnderstandYour Story!
• Your story is the collection of everything
which makes you unique:
• YourVision & Mission
• Your Purpose & History
• Your Culture
• Your Products & Services
• How does your story intersect with your
customers story?

19. KEEP IT SIMPLE
"In a noisy, complex world, simple brand experiences create
clarity and delight for consumers." ~ Margaret Malloy

20. BEGIN WITH THE END IN MIND