23. This is how we’ve improved
Finale
• Set up a Dynamic Virtual Store
• Manage a virtual economy
• Identify the game’s users
• Create Event-Based Promotions
• Analyze and Optimize
• Generate more revenue!!
24. Want to learn
More?
Feel free to contact at any time:
Tzvi Kopetz, COO
Skype: tzvi_k
US: +1-415-523-0212
Register now
Notes de l'éditeur
Mobile game management platformhelp game publishersIncrease in-app purchase revenueThrough user segmentation and event based promotions.
To make a long story short – we help you make more moneymaximize your player’s LTV
3 stepsDynamic virtual store – apps economyAnalyze user’s behavior – big/none spendersEvent based promotions – encourage
Great EggspectationsWho came up with that name?Great game
But no way to manage it
but have no way to maintain it, and no way of knowing whether prices are too high or too low.
doing/ how much spending/playingSolution – virtual goods/currencyMost importantEggspectations has all these users, but no idea who they really are!
With no way to maintain the app, no way to engage and retain users, the app’s popularity suffers, and it remains unprofitable.Now let’s see what the same app will look like with our platform to support it
By building the virtual store through our backend, we have the ability to maintain both goods and currency, as well as know what’s going with it.
Virtual goods
Virtual goods
IdentifyCategorize – different behavioral segments- ZombiesWith these segments and moreApplicasa helps you identify your users and categorize them to different behavioral segments we’ve come up with such as Zombies that never spend a dime in your app and generals who’s a heavy user. With these segments and more
Virtual goods
This is the promotions page where you can setup your event-based and targeted promotionsWe click “Add New Promo”, and then fill in the details of the promotion like name, type, dates, and even how many times the user can receive this promo.
Promotions
Promotions
Promotions
User profilesTarget Tailor-made promotions triggeredEvent samplesWe have 3 types of promotionsyour possibilities are almost endless when creating user profiles, allowing you to target them tailor made promotions that are triggered by in-app events. These events can be: completing a level, running out of coins, logging in with Facebook etc. We have 3 types of Promotions: deals, rewards and announcement.
