30. Laying the Foundations:
Laying the Foundations: A Housing Strategy for England
A Housing Strategy
for England
and Local Government
v.uk
angement rests with
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November 2011
rmation, Information
urrey TW9 4DU ISBN: 978-1-4098-3234-8
Ref: 408284 11/11
40. BUSINESS MODEL BUILT UPON:
• EXISTING ECONOMY OF SCALE
• EXISTING LOGISTICS NETWORK
• EXISTING SUPPLIER NETWORK
• ORIGIN IN FURNITURE DEVELOPMENT HAS
LEAD SYNTHETIC PANELING TO DEFINE
OVERALL ESTHETICS
• PREOCCUPANCY WITH TIMBER HAS LEAD
TO AMERICAN ‘BALLOON FRAME’
TYPOLOGY
PROS:
• CHEAP, FAST HOUSING
• RENEWABLE MATERIALS
CONTRAS:
• LIMITED ESTHETIC DIVERSITY
• LIMITED DURABILITY
• LIMITED FLEXIBILITY
• DISPOSABLE ARCHITECTURE
• LACK OF BUILDING MASS MAY LEAD TO
LESS COMFORT & INCREASED DEMAND IN
HEATING, AIRCO, ENERGY
41.
42.
43.
44.
45. HOTEL ROOMS MODELED ON 16FT STANDARD
SHIPPING CONTAINER TO ALLOW
PREFABRICATION
PROS:
• CHEAP HOTEL ROOMS
• FAST ASSEMBLY
CONTRAS:
• LIMITED ESTHETIC DIVERSITY
• LIMITED DURABILITY
• LIMITED FLEXIBILITY
• DISPOSABLE ARCHITECTURE
46.
47. OBSERVATIONS
• UK POPULATION WILL RISE AND MAY BE LARGEST IN EUROPE IN 2043
• HOUSING SUPPLY IS CURRENTLY INSUFFICIENT
• LACK OF MORTAGE APPROVALS LEADS TO INCREASED TENANCY
• DETORIATION OF QUALITY OF HOUSING ALREADY IN PROGRESS
• MARKET RESPONSE SO FAR: LOW-COST, LOW-QUALITY - DEMAND FOR FAST
AND CHEAP HAS LEAD TO MCDONALD STYLE HOUSING PROTOTYPES THAT
DEPEND ON EFFICIENT LOGISTICS AND ECONOMIES OF SCALE
• NEW OFFICE SPACE NOT A GROWTH MARKET
OPPORTUNITIES
• LOW COST, HIGH QUALITY, LARGE-SCALE HOUSING (PROTOTYPING)
• URGENT DEMAND FOR LOW-COST TENANT HOUSING
• OFFICE SPACE RETROFIT TO EXTEND LIFE OF EXISTING ASSETS
• URBAN RENEWAL / REGENERATION / RETROFIT STRATEGIES
• CHEAP, SIMPLE, SCALABLE, ADAPTABLE, FLEXIBLE
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