Farhan Haq / Head of Performance Marketing & Mobile Growth, Sybo Yoav Doron / Founder, Funstudio

1. How to Bootstrap your UA
Farhan Haq Yoav Doron
farhan@sybogames.com yoav@funstudio.games

2. Running effective marketing in any budget - Best
practices, common mistakes
Learnings from the biggest spenders that can be
applied to companies at all sizes.

3. Key attributes for a UA person
● Business Mindset - UA is where the money is
● Creative Outlook - Out of the box approach
● Multitasking - Product, Analytics, Art, Community
● Don’t work hard, work smart - More thinking than doing

4. Start your marketing ASAP
● Get your product on the market ASAP to collect data
● Pivot the product based on these learnings, and shape it
towards profitable scalability
● Key to scale with UA is early monetisation
● Use marketing to test - Graphics, features (before
implementing)

5. Visual style of Word Travels

6. Understand your campaigns in real-time
● Track - Interstitial ad view+click, Rewarded ad view+click
on the ad level
● Impression / Install - Key metric. 0.8%-1% Benchmark for
casual titles. Identify the markets where you have an
advantage

7. CREATIVE
● DON’T SAVE ON GOOD CREATIVES - 1000%+ ROI
● Easier to reduce CPI rather than increasing LTV
● Game changing results - Key to scaling

8. CREATIVE
● Keep it simple, don’t overwhelm
● Different ratios perform differently (4:5, 9:16, 16:9,
1:1)
● Find your unique selling point
● Design your ads to perfection - Headline, Ad-text,
Thumbnail image

9. Thank you! Questions?