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Data the future is private secure data management best practice

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Roman Bugaev / CTO, FLO

Publié dans : Technologie
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Data the future is private secure data management best practice

  1. 1. The Future is Private: Secure Data Management Best Practice Roman Bugaev, CTO at Flo
  2. 2. #1Health & Fitness app by installs and MAU 26M+MAU 90% organic. 60% tier-1 countries
  3. 3. Why is this important?
  4. 4. Privacy is now a luxury
  5. 5. Apple’s newest product is privacy
  6. 6. You can become “famous”
  7. 7. And some more... Reputational FinancialBusiness Regulatory
  8. 8. Lessons for Data Practitioners
  9. 9. Design a positive opt-in opt-in (no pre-checked boxes!) Your strongest position is to get explicit, willful permission to collect user's data. And think about micro-consent. Screen Accept rate Churn Rate With checkboxes 97,14% 2.86% Without checkboxes 98,67 1.33%
  10. 10. Respect Data Subject Rights User must be able to modify, correct, erase, and update Personal Data
  11. 11. Privacy by Design Be proactive not Reactive; Preventative not Remedial * https://www.digitemis.com/ If I pull data from an API, do I really need all the fields of data that I could get, or do I narrow it for the specific purpose of this product? When thinking about geolocation data– do I really need it? And if I do capture geolocation data, what are the risks associated with that?
  12. 12. Minimize collected data Datensparsamkeit [de] - Only store data you need * https://martinfowler.com/bliki/
  13. 13. Reduce sensitivity of data Aggregate and statistically anonymise data or extract the features of interest before sharing e.g. use age group instead of age
  14. 14. Cultivate transparency and honesty Be open and clear about how you protect and use private data
  15. 15. Protect whole data lifecycle with End-to-End security Cloudflare helps Flo to raise the bar of security standards for women’s health apps.
  16. 16. Thank you!