An overview of how we roll.

1. THIS IS HOW WE ROLL
• Conduct a meeting for something hands-on • Adjust any elements of
(preferably in person if or more traditional? the action plan as the
at all possible) with key project moves forward, if
project decision-makers • Based on whether this is necessary ie: if other
and players to discuss a new or recurring pro- avenues open up, goals
the scope, goals, and and objectives change,
objectives of the project client desires to go in
as well the all-important another direction, etc.
personal thoughts on
how they’d like to see • Get to work!
their project come to-
gether, background, ject, we like to conduct At all times, Alba Public
where things went a Communications Relations conducts themselves
wrong the last time (if Audit to see which, if in a transparent manner and
applicable), and their any, materials are being encourages constant client
creative ideas and dead- used and which, if any, feedback. While it is essentially
lines. are doing the job or the client’s project, Alba makes
need tweaking. sure to discuss the benefits and
• Next, Alba likes to go pitfalls of all avenues, tools and
back to the office and • A preliminary list of ideas, vehicles explored with the client
brainstorm! Creative, approaches, and tools is before taking any action.
original and experiential put together for the
ideas are encouraged, client to review. Based Alba Public Relations conducts
but of course the rule of on their feedback we themselves according to the
thumb is to attune to then… Canadian Public Relations
the client’s ‘vibes’: are Society’s Code of Ethics.
they conservative? Are • Create a strategic action
they looking to go in a plan (including a SWOT
totally different direc- analysis), deliverables
tion? Are they looking and timeline.
• Present the action plan to
the client for review and
P.O. Box 1983
feedback. Huntingdon, Quebec
J0S 1H0
Phone: (450) 264-5921
Fax: (450) 264-8284
E-mail: april@albapr.ca