1. Presented to you by Epok and Aptimize Accelerate SharePoint 2007 and 2010 Websites and Intranets Mike Iem Business Manager Aptimize mike.iem@aptimize.com Ed Robinson CEO Aptimize

2. About Epok Oscar Fuster – VP of Marketing Leader in SharePoint Extranet Market Headquartered in Bethesda, MD Epok Edition for Microsoft SharePoint Enterprise Customers include: Financial Services Government/Military Pharmaceutical Health Care Legal

3. About Aptimize Ed Robinson, CEO and Founder Leader in IIS, SharePoint, and Linux Performance Headquartered in Wellington, New Zealand SharePoint Accelerator Customers include Google, Microsoft, Northrop Grumman, Raytheon, Ingram Micro and many others

4. Agenda SharePoint Server Specific Performance You have 7 seconds Performance Methodology Top 10 Tips for Website Speed Quick Reference Case Study: sharepoint.microsoft.com Resources

5. Top SharePoint Server Perf Killers Indexing/Crawling Backup (SQL & Tape) Profile Import Users - Inefficient views (Throttling in 2010 helps) Timer Jobs – i.e. User Sync for large #s of Users Poor Storage Configuration STSADM Backup/Restore (Replace with third party or 2010 unattached recovery) Large List Operations Delete/Update Network Saturation/Congestion such as Streaming Video Misconfigured Network Joel Oleson SharePoint Server Performance Presentation at: http://www.aptimize.com/blog/webinar-sharepoint-admins

6. You Have 7 Seconds You have seven seconds to make an impact Engage interest, or leave forever Slower sites loose customers google.com 100 ms delay = 20% less searches shopzilla.com: 25% reduction in load time 7%-12% revenue increase findsomeone.co.nz 25% reduction in load time 13% more clicks per visitor Google recently announced that speed will affect search rankings Fortune 500 Speeds http://www.aptimize.com/Upload/docs/fortune.pdf#zoom=75

7. Performance Methodology Methodology Goal: 7 seconds or less Measure Improve Measure What can we change? Hardware Platform Application

8. Understanding Website Speed Waterfall Diagram Breaks down page load Shows everything to load the page Create diagram using WebPageTest Fiddler

9. Sample Waterfall Diagram Server vs. Client time

10. Sample Waterfall Diagram Server vs. Client time

11. Sample Waterfall Diagram Server vs. Client time

12. Sample Waterfall Diagram Server vs. Client time

13. How Fast Is Your Website? FREE tool: www.webpagetest.org Waterfall diagram shows server/browser processing 20% Server processing 80% Browser processing

14. DEMO: measurement tools Webpage Test - www.Wepagetest.orgFiddler – www.fiddler2.com Aptimize Site Analyzer Tool – email mike.iem@aptimize.com

15. Top 10 Tips

16. 1: Hardware + Platform Buy good hardware Dedicated SQL Server Web Cluster SCSI RAID Lots of RAM Multiple CPUs SQL Server Sizing + tuning + indexing Blob cache Warning: No secrets here Goal: Server processing < 1 second

17. 2. Far-Future Expires Reduce repeat-view load times 50%+ Browser caches resources Doesn’t check again until expiry Reduces HTTP requests 90% Challenge: Refreshing changes Code: Add This HTTP Header to eachresource Expires:Wed, 13 Oct 2010 04:02:35 GMT

18. 3. Gzip Compression Reduce first view load time 30%-40% Reduces size: HTML JavaScript StyleSheets No effect on images: (JPEG, PNG, GIF) Check for HTTP request header Accept-Encoding: gzip, deflate

19. 4. Optimize JavaScript Reduce load time 7%-10% Merge JavaScript files into single file Shrink JavaScript Remove comments Remove whitespace Challenges: Preserving functionality Maintenance

20. 5. Optimize StyleSheets Reduce start render up to 75% Merge StyleSheets into single file Shrink CSS in StyleSheet Place StyleSheet at beginning of HTML Page render starts after all StyleSheets are loaded Challenges: Maintenance

21. 6. Image Sprites Reduce load 5%-15% Merge images into multi-image sprite Change HTML to use sprite HTTP requests reduced Challenges: Maintaining the sprite Changing HTML

22. 7. Image Inlining Reduce load times 1%-10% Base64 encode CSS background images Embed encoded data into CSS file Reduces HTTP requests Challenges Maintainability Browser compatibility

23. 8. Reduce external references Reduce ads and syndication Ads YouTube videos Links to external sites Each link opens a new connection Each increases load time ≈ 0.5 seconds Solution: Load at the end of page Load in an iframe

24. 9. Flash and Silverlight Don’t use Flash on home page Silverlight on home page Both add Load time Start render time LOADING… 15%

25. 10. Security Use Kerberos instead of NTLM Reduces HTTP 401 network traffic  Requires extra configuration in AD  Only use SSL where you really need it Consumes CPU cycles Content not cacheable

26. TOP 3 Rules

27. Rule 1: Compress Everything Load times reduced 30%. On the Web, Smaller is Better.

28. Rule 2: Merge Files

29. Merge Files - Results Before After 50% reduction Load times reduced 20%. On the Web, Less is More

30. Rule 3: Increase Caching Cache static resources on browser to speed up repeat views Before After Repeat view load time reduced from 4.5 to 1.9 seconds

31. Silverlight + Flash Use JavaScript instead Pay attention to size Remove references Compress images Don’t embed videos

32. Case Studysharepoint.microsoft.com

33. SharePoint.microsoft.com Challenge Improve performance for microsoft.com site High traffic, no downtime Applied Methodology Used 10 techniques Results > 50% reduction in load time "The improvement in page loading time is tremendous." Tony Tai, Product Manager, Microsoft Corporation

34. SharePoint.Microsoft.com Aptimize First View Repeat View Aptimize

35. Aptimize Website Accelerator Aptimize software automates best practices for browser load times 35

37. Minify and shrink

38. Gzip compress

39. Merge into fewer files

41. ETag removal

42. Add far future expires

43. URL auto versioning

45. Minify and shrink

46. Gzip compress

47. Merge into fewer files

49. Search engine aware

51. Increases throughput 40%

52. Adds 2%-8% CPU load

54. Merge into spritesets

56. Aptimize Website Accelerator Test your speed now www.webpagetest.org Site Analyzer Tool email mike.iem@aptimize.com Aptimize Blog http://www.aptimize.com/blog Twitter http://twitter.com/aptimize Spoint.me (SharePoint Social Network) http://spoint.me/groups/sharepoint-performance/ Mike Iem – 425-605-4148 USA Contact: mike.iem@aptimize.com Outside USA: aaron.bellingham@aptimize.com Presentation: www.slideshare.net/aptimize

57. Resources

58. Question and Answer

59. Required Slide Contact Information: Oscar Fuster Epok Inc oscar.fuster@epok.net 301-768-8454 Mike Iem Aptimize Mike.iem@aptimize.com 425-605-4148