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brand elements and how nike use brand elements.
1.
2. Your Business name.
A catchy tagline
The look of your website
Famous or attractive Logo.
3. Brand is the complete story of what you want to
communicate about your business, and
the perception that you leave in the hearts and
minds of your audience.
6. Sportswear or activewear is clothing, including footwear,
worn for sport or physical exercise.
Sport-specific clothing is worn for most sports and
physical exercise, for practical, comfort or safety reasons.
Typical sport-specific garments
include shorts, tracksuits, T-shirts, tennis shirts and polo
shirts.
Specialized garments
include swimsuits (for swimming), wet
suits (for diving or surfing), ski suits (for skiing)
and leotards (for gymnastics). Sports footwear
include trainers
7. For most sports the athletes wear a combination of different
items of clothing, e.g. sport shoes, pants shirts and Sports
equipment.
Sportswear is typically designed to be lightweight so as not to
encumber the wearer.
The best athletic wear for some forms of exercise, for
example cycling, should not create drag or be too bulky.
8. Top sportswear brands that are ruling in India
and have given fabulous outfits for their valuable
customers.
Nike
Puma
Adidas
Reebok
Fila
ASICS
Columbia
9. Nike, Inc. is an American multinational corporation.
It is engaged in activities like design, development,
manufacturing and worldwide marketing and sales of
footwear, apparel, equipment, accessories and
services.
It is headquartered near Beaverton, Oregon, in
the Portland metropolitan area.
It is one of the world's largest suppliers of athletic
shoes and apparel and a major manufacturer of sports
equipment
10. Nike is the Goddess of Victory in greek mythology.
When the ancient Greeks won in a battle, they would attribute
the victory Nike.
Nike’s brand logo, the swoosh was created in 1971 by carolyn
davidson, a graphic design student at portland state university.
The brand slogan “Just Do it” was inspired by the saying of dan
weiden, the co-founder of weiden + kennedy advertising agency.
“You Nike guyz, You Just do it”.
11. Powerful Brand name and meaning which hepled them
gain success.
Everybody Knows Nike and their logo, which is Simple
and easy to remember.
The brand awareness is great in the mind of their
customers.
The logo of nike is often related to sign of speed and
elegance, some relate it to athelitics.
One thing is certain, all the guesses have to do with sport.
Brand Name and Logo:
12. Brand Slogan of nike is really very strong.
They want to communicate that sports is for
everybody, You just have to do it.
Nike not only use the slogan “Just Do it” there are
some other slogans as well.
For example: “If you have a body, you are an
athlete” or “If you can control the cage, Control the
pitch”.
Brand slogan:
13. Nike uses different athletes in their ads.
For example: Roger federer and ronaldo.
They show these athletes making their way towards victory.
These associations appeals customers to choose Nike when it
comes to buy sport shoes,clothes or equipments.
Nike uses different athletes of different sports.
Brand Ambassador:
14. Nike use their brand name and slogan on their
packaging.
They use these elements, For example: on bags and
shoe boxes.
They use different colors for their packaging.
Packaging:
15. The company unveiled its strategy and key initiatives to
achieve sustainable, long term growth across its global
portfolio of brands and businesses.
The revenue of nike was in excess of US$24.1 billion in
its fiscal year 2012 and emloyed more than 44 thousand
people.
By 2014 Nike was valued at $19 billion, making it the
most valuable brand among sports businesses.
16. In the fiscal year 2015-2016, Nike announced a revenue
of US$30.6 billion.
Nike achieved this by its subsidiary brands which
includes Cole haan, Converse, hurley, Jordan Brand,
NIKE Golf and Umbro.
Nike’s strategy includes targeting emerging markets like
Greater china, Central & Eastern Europe.
17. Nike plans to open 200-300 new NIKE-branded stores
worldwide.
Nike aims to build and strengthen its global retail
presence.
NIKE,Inc. announced plans to invest $500-600 million
in capital over the next five years.
This will develop the direct to consumer business and
build capabilities to support both owned and wholesale
retail productivity and performance.
18. Nike markets its products under its own brand, as well
as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike
Blazers, Air Force , Nike Dunk, Air Max,
Foamposite, Nike Skateboarding
19. Nike’s operation in india began in 1996 when the athletic footwear
was dominated by Reebok and Adidas.
Nike’s brand ambassador in india is Deepika Padukon.
Nike has 300-400 stores across the country.
Its revenue in Fiscal year 2015 totaled $32.80 million vs $30.61 in
fiscal year 2014.
Net income for fiscal year 2015 is $3.76 billion vs $3.27 billion in
fiscal year 2014
20. Nike just announced that it will close 35% of its stores in
india this would’nt appear to make sense since india has a
young population that is increasingly intrested in fitness.
The problem is that indian culture isn’t mesmerized by
american athletes that wear the nike swoosh as many other
cultures tend to be.
The reason behind closing of stores and loss is due to the fact
that products are very expensive and indian customers are
sensitive to price.
NIKE has been depreciated 5.71% over the past 12 months
and currently offers a dividend yield of 1.16%
