Tunisian FTA channels top the charts amongst Tunisian TV viewers. Pan Arab channels follow. A new Arab Advisors’ survey of Tunisians reveals insightful details on the media consumption patterns in Tunisia. Moreover, the survey probed the Internet, e-commerce and gaming devices situation within Tunisian households. A new Arab Advisors major media and Internet survey in Tunisia revealed that Tunisian TV viewers prefer to watch Tunisian FTA channels. When respondents were asked to choose the channels they watch the most, four Tunisian FTA channels were among the top five most watched FTA channels. Moreover, when asked about the respondents’ favored TV programs, the survey revealed that 62.6% of the respondents who watch TV prefer watching drama series, followed by 57.0% of the respondents who prefer watching movies. A new major Computer Assisted Telephone Interviews (CATI) survey of Tunisians was concluded by the Arab Advisors Group in October 2010. The survey report, Tunisia Media and Internet Survey 2010 was released on November 11, 2010 and provides the results of a major comprehensive survey in Tunisia. The survey covered television, radio, movie theatres, newspapers’ reading habits, games, Internet and e-commerce. The report “Tunisia Media and Internet Survey 2010” has 82 pages and 112 exhibits. Respondents were selected from different households across Tunisia's cities according to the Tunisian population breakdown. The gender, age group and governorate breakdown of the sample were pre-defined by the Arab Advisors Group according to the demographics published by the National Statistics Institute figures by end of 2009. The survey results encompass answers from 800 individuals from different households that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group’s team. The survey yields a confidence level of 99% with a margin of error of less than 4%. This survey report can be purchased from the Arab Advisors Group for only US$ 2,250 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 3,000. Any investment in this report will count towards an annual Strategic Research Service subscription should the service be acquired within three months from purchasing the report. Please contact the Arab Advisors Group to get a copy of the report’s Table of Contents. "The survey also probed the gaming devices available in the Tunisian households. The survey revealed that PlayStation is the most widespread gaming device in the Tunisian houses with “PlayStation 2” having the largest installed base." Mrs. Faten Bader, Arab Advisors Senior Research Analyst, commented. The Arab Advisors Group divided the survey questionnaire into seven main sections: Television, radio, movie theaters, newspaper reading habits, games, Internet and e-commerce and online media habits.

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Tunisia Media and Internet
Survey 2010
Arab Advisors Group
A member of the Arab Jordan Investment Bank Group
November 2010
Analyst: Faten Bader
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2. Tunisia Media and Internet Survey 2010
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3. Tunisia Media and Internet Survey 2010
Table of Contents
Section I: Introduction and background........................................................1
Section II: Survey Results and Analysis ........................................................3
General information on respondents .............................................................3
Television viewing habits ..............................................................................9
Watching movies at home ...........................................................................21
Terrestrial television viewing ......................................................................29
Satellite television availability ....................................................................32
Respondents views on the credibility of satellite news channels ................40
Pay TV….. ....................................................................................................41
Satellite receivers that can be connected to the Internet (Dream Box) ...............46
Going to movie theaters ..............................................................................51
Radio listening habits..................................................................................55
Reading newspapers habits ........................................................................62
Gaming devices at home .............................................................................65
Availability of a desktop or a laptop at home ..............................................69
Internet and e-commerce ...........................................................................73
Internet usage ...........................................................................................73
e-commerce ..............................................................................................77
Online media habits ....................................................................................80
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4. Tunisia Media and Internet Survey 2010
List of Exhibits
Exhibit 1: Gender of respondents ................................................................. 3
Exhibit 2: Respondents age .......................................................................... 4
Exhibit 3: Age Group by gender.................................................................... 4
Exhibit 4: Education of respondents ............................................................. 5
Exhibit 5: Residence location of respondents ............................................... 6
Exhibit 6: Monthly income of household (TND) ............................................ 7
Exhibit 7: Household size of respondents..................................................... 8
Exhibit 8: TV viewing.................................................................................... 9
Exhibit 9: Watching TV by gender ................................................................ 9
Exhibit 10: Watching TV by age group.......................................................... 9
Exhibit 11: Watching TV by governorate .................................................... 10
Exhibit 12: Daily time spent by respondents watching TV .......................... 11
Exhibit 13: Daily time spent by respondents watching TV by gender ......... 12
Exhibit 14: Daily time spent by respondents watching TV by age group..... 12
Exhibit 15: Time of TV viewing ................................................................... 13
Exhibit 16: Time of TV viewing by gender .................................................. 14
Exhibit 17: Time of TV viewing by age group.............................................. 14
Exhibit 18: Place of TV viewing .................................................................. 15
Exhibit 19: Language preference for TV viewing ........................................ 16
Exhibit 20: Types of TV programs watched ................................................ 17
Exhibit 21: Dubbed programs viewing........................................................ 18
Exhibit 22: Watching dubbed programs by gender ..................................... 19
Exhibit 23: Watching dubbed programs by age group ................................ 19
Exhibit 24: Types of dubbed programs that respondents watch ................. 20
Exhibit 25: Watching movies at home ........................................................ 21
Exhibit 26: Watching movies at home by gender........................................ 21
Exhibit 27: Watching movies at home by age group ................................... 22
Exhibit 28: Types of movies that respondents watch at home.................... 22
Exhibit 29: Types of movies that respondents watch at home by gender ... 23
Exhibit 30: Types of movies that respondents watch at home by age group
............................................................................................................ 23
Exhibit 31: How respondents watch movies at home ................................. 24
Exhibit 32: How respondents get their DVDs.............................................. 25
Exhibit 33: Buying original or copied DVDs ................................................ 26
Exhibit 34: Reasons for buying copied DVDs .............................................. 27
Exhibit 35: Reasons for not buying copied DVDs ........................................ 28
Exhibit 36: Terrestrial TV viewing .............................................................. 29
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5. Tunisia Media and Internet Survey 2010
Exhibit 37: Terrestrial TV viewing by gender.............................................. 29
Exhibit 38: Terrestrial TV viewing by age group ......................................... 29
Exhibit 39: Terrestrial TV viewing by governorate ..................................... 30
Exhibit 40: Terrestrial TV channels that respondents watch ...................... 31
Exhibit 41: Availability of satellite dish at home........................................ 32
Exhibit 42: Satellite dish availability by governorate.................................. 33
Exhibit 43: Satellite platforms into which respondents .............................. 34
Exhibit 44: Channels watched by more than 10% of the respondents........ 35
Exhibit 45: Channels watched by (1% - 10%) of the respondents ............. 36
Exhibit 46: Channels watched by less than 1% of the respondents............ 37
Exhibit 47: Top 15 channels watched by more than 10% of the respondents
............................................................................................................ 38
Exhibit 48: Channels watched by (5% - 10%) of the respondents ............. 39
Exhibit 49: Trustworthiness of satellite news channels.............................. 40
Exhibit 50: Availability of Pay TV at home .................................................. 41
Exhibit 51: Availability of Pay TV at home by governorate ......................... 42
Exhibit 52: How respondents get Pay TV channels ..................................... 43
Exhibit 53: How respondents get Pay TV channels by governorate ............ 44
Exhibit 54: How respondents get Pay TV channels by household monthly
income (TND)....................................................................................... 45
Exhibit 55: Pay TV provider ........................................................................ 45
Exhibit 56: When was Dream Box first used............................................... 46
Exhibit 57: Monthly expenditure on Dream Box (TND) ............................... 47
Exhibit 58: ADSL subscription especially for Dream Box ............................ 48
Exhibit 59: Awareness of Dream Box ......................................................... 49
Exhibit 60: How respondents heard of Dream Box ..................................... 50
Exhibit 61: Thinking of purchasing Dream Box........................................... 50
Exhibit 62: Going to movie theaters ........................................................... 51
Exhibit 63: Going to movie theaters by gender........................................... 51
Exhibit 64: Going to movie theaters by age group...................................... 51
Exhibit 65: Going to movie theaters by governorate .................................. 52
Exhibit 66: Frequency of going to movie theaters ...................................... 53
Exhibit 67: Frequency of going to movie theaters by gender...................... 54
Exhibit 68: Frequency of going to movie theaters by age group ................. 54
Exhibit 69: Radio listening ......................................................................... 55
Exhibit 70: Radio listening by gender ......................................................... 55
Exhibit 71: Radio listening by age group .................................................... 55
Exhibit 72: Radio listening by governorate................................................. 56
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6. Tunisia Media and Internet Survey 2010
Exhibit 73: Frequency of radio listening ..................................................... 57
Exhibit 74: Language preference for radio listening ................................... 58
Exhibit 75: Location of radio listening ........................................................ 58
Exhibit 76: Location of radio listening by gender ....................................... 59
Exhibit 77: Location of radio listening by age group................................... 59
Exhibit 78: Genres of radio programs to which respondents listen............. 60
Exhibit 79: FM radio stations that respondents tune into ........................... 61
Exhibit 80: Newspaper reading .................................................................. 62
Exhibit 81: Newspaper reading by gender.................................................. 62
Exhibit 82: Newspaper reading by age group ............................................. 62
Exhibit 83: Newspaper reading users by governorate ................................ 63
Exhibit 84: Newspapers read by respondents............................................. 64
Exhibit 85: Availability of a specialized gaming device (such as Nintendo,
play station and Xbox) at home ........................................................... 65
Exhibit 86: Availability of a specialized gaming device (such as Nintendo,
play station and Xbox) at home by monthly income (TND) .................. 65
Exhibit 87: Availability of a specialized gaming device (such as Nintendo,
play station and Xbox) at home by governorate .................................. 66
Exhibit 88: Type of gaming device (such as Nintendo, play station and Xbox)
at home................................................................................................ 67
Exhibit 89: Purchasing original versions or illegal copies of games............ 68
Exhibit 90: Availability of a desktop or a laptop at home............................ 69
Exhibit 91: Availability of a desktop or a laptop at their household by
monthly income (TND)......................................................................... 69
Exhibit 92: Availability of a desktop or a laptop at their household by
governorate ......................................................................................... 70
Exhibit 93: Number of desktops at home.................................................... 71
Exhibit 94: Number of laptops at home ...................................................... 72
Exhibit 95: Respondents Internet usage .................................................... 73
Exhibit 96: Respondents Internet usage by gender.................................... 74
Exhibit 97: Respondents Internet usage by age group ............................... 74
Exhibit 98: Internet uses............................................................................ 75
Exhibit 99: Paying any type of fees for the online gaming service.............. 76
Exhibit 100: Amount paid for online games (TND) ..................................... 76
Exhibit 101: Internet and e-commerce users in Tunisia ............................. 77
Exhibit 102: Buying products, paying for services or paying bills online .... 78
Exhibit 103: Using Internet for e-commerce (buying products, paying for
services or paying bills online) by gender ............................................ 78
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7. Tunisia Media and Internet Survey 2010
Exhibit 104: Using Internet for e-commerce (buying products, paying for
services or paying bills online) by age group ....................................... 79
Exhibit 105: e-commerce expenditure during the past 12 months (TND)... 79
Exhibit 106: Online media habits of respondents ....................................... 80
Exhibit 107: Watching TV online by gender ................................................ 81
Exhibit 108: Watching TV online by age group ........................................... 81
Exhibit 109: Listening to the radio online by gender .................................. 81
Exhibit 110: Listening to the radio online by age group ............................. 81
Exhibit 111: Reading newspapers online by gender ................................... 82
Exhibit 112: Reading newspapers online by age group .............................. 82
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