Talk by Eddy Maroun, Co-founder of Anghami, at ArabNet Riyadh 2014

1. Music and Millennials

2. Streaming: the future of music consumption
Digital music has helped fuel innovation and has changed the way fans discover,
store and listen to music
The most significant innovation for the music industry recently is streaming - be it
online radio streaming or on-demand
Streaming have caused the industry to move from a consumption model based on
ownership to a model built around access to music

3. Music trends
Digital music fans "Millennials" want unlimited access to music that they can play
on any device mostly on mobile, discover music and they want the experience to
be social
> Mobile First
> Curated Music
> Social

4. Millennials and their love for music
2/3 Fans of Artists are Millennials

5. Millennials
One of the most diverse generation to date: EVERYONE loves music

6. Anghami was created to fulfill that need in MENA
Anghami is a music streaming service
tapping for the first time into the
MENA region and offering Arabic and
International licensed music –
adapted to the specific regional tastes

7. Music fans are there
7.5 Million users, adding 25,000 daily. An engaged audience listening to 2.5+ Million
songs per day
7.5
Daily downloads
MILLION
Registered users
25,000
in Music in Multiple
App Stores in the region
2.5 M
Songs
streamed
daily
An engaged
social community
1.2M
Fans
140K
Followers
Ranked 1st

8. 85% made of youth
0 500,000 1,000,000 1,500,000 2,000,000
Saudi Arabia
Egypt
Jordan
Top 3 Countries / Users

9. 70% of Users Connect Over Wi-Fi v.s 30% over Cell

10. User consumption increases in the Later hours during
the day

11. The equation: Music and Millennials

12. Conflicts and perception of music
Millennials want
Cheaper even Free
music
Music can not be
Free
Free Music can not
mean that
labels/artists don't
get paid -> Piracy
Paid music does
not bring scale

13. Paid subscriptions
App stores
Telcos
Scratch cards

14. Ad supported subscriptions
Sponsorships $1 plan Native

15. Audio Ads – 1st and the only provider in MENA
Power of Radio Combined with
digital targeting
Transparency of
digital

16. Some of the brands who joined on board

17. Bundles with mobile operators
• 10+ Partnerships with all the major
operator in the GCC and Levant
countries
• 12+ partnerships in the pipeline

18. Labels/Artists want
revenues, exposure and
reach to their fans
Brands want a deeper level
of engagement, building
fans not just consumers
Telcos want to offer new
services, upsell data and
differentiate
Status
Streaming namely
Anghami in MENA
positioning is right in the
middle of all various
stakeholders, building
value for each, bridging
gaps and leveraging
opportunities - fixing
what piracy caused to
the music ecosystem and
bringing it back to growth
Music Fans & Millenials

19. Confidential