1. RETAIL DESIGN!
TYRE KEY ACCOUNT STORES
based on customer behaviour!
April 2013!
!
March-April 2013!

2. visit
the
tyre
key
account
stores
identify
need
for
replacement
Existing
Customer
Journey
discuss
need
with
tyre
key
account
stores
make
the
payment
and
leave
-­‐
agree
on
tyres,
price,
time
for
replacement
maybe
warranty
watch
replacement
March-April 2013!

3. visit
the
tyre
key
account
stores
identify
need
for
replacement
façade and store entry
Let’s get this done with
Existing
Customer
Journey
discuss
need
with
tyre
key
account
stores
make
the
payment
and
leave
-­‐
agree
on
tyres,
price,
time
for
replacement
maybe
warranty
watch
replacement
consultation
desk
I will go with your
decision
service
area
once this is done I am
good for a few years
March-April 2013!

4. we
must
inspire
customers
to
come
into
the
store
to
define usage and benefit requirements
March-April 2013!

5. an expert helps
me pick amongst
available options
desired
customer
behaviour
I know a bit
about tyres since
I picked a good
set based on my
usage
existing
customer
behaviour
March-April 2013!

6. designs basis
the complete purchase process
March-April 2013!

7. generate interest in engagement
March-April 2013!

8. realize need for defining usage and benefit
March-April 2013!

9. 3 step minutes,
3 minute simple guide,
to 3 years of safe motoring
March-April 2013!

10. Mic
n3s
he l i
g u id
te p
e
March-April 2013!

11. educate about tyres and the need to monitor tyre health
March-April 2013!

12. INSIGHTS & STRATEGY partner
www.thebuystories.com
March-April 2013!