The document outlines Archield Berry Jr's personal brand exploration to become a sports broadcaster. It details his goals of becoming a sports anchor and ultimately an executive for the New Orleans Saints. The document includes sections on his identity, profession, target audience, skills, goals, competition, and networking plans to help achieve his career aspirations in sports media.

1. PERSONAL BRAND EXPLORATION
Archield Berry, Jr
Project & Portfolio I: Week 1
May 7, 2023

2. I want to give my view on sports, movies and
some pop culture. Usually the relied on
whenever there’s a question need answer about
any those topics I can offer a savvy opinion sure
to spark the brain thought. I’d like to get show
discussing topics with the intention of becoming
an ESPN sportscaster and ultimate goal of
becoming a top executive within the New
Orleans Saints football team.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Late shift Anchor
• Sideline Broadcaster
• Sports Writer
BRAND ARCHETYPE - when most people are
going home to their family, work, etc. I go to my guides(tv, laptop, tablet,
phone) to read and gather information most people wouldn’t think to
read to obtain knowledge and always have info for small talk and can
relate to the average person regarding todays events globally on a level
I’m sure can keep my audience attentive to what I’m doing. Always the
person to give encouragement thru all ideas needed, I try to give the
logic answer though giving the complicated info on a relatable scale.
[On Air Personality] for [Media]
Picture Relevant
to Your Industry
Goes Here

4. [Sports, Movies Entertainers, Fans]
TARGET AUDIENCE
Kelly Boan
Outreach Plan:
• Send in video experience of job description.
• Personalize a message through LinkedIn
• Follow will be done if no contact in 5 business days
PROFILE
PICTURE Digital Media Director at
Standard Media Group
Rami Lavi
Outreach Plan:
• Send in written and audio experience of job description.
• Personalize a message through LinkedIn with Ravi as
well as Digital Marketing Executive Chaka Corleone
• Follow will be done if no contact in 5 business days
PROFILE
PICTURE
Sr. Produce at Audacity Inc
Hank Nuwer
Outreach Plan:
• Send in written experience of job description.
• Personalize a message through LinkedIn with Ravi and
message fellow FullSail graduates that work for the
company.
• Follow will be done if no contact in 5 business days
PROFILE
PICTURE Head Editor at Fairbanks
Daily News

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Sports Anchor at a Television Station.
‣ 2 year plan of making sure the slot I’m in garners the
most audience of the news segment to get experience
and eyes of major sports company for employment
within a year of me doing sports anchoring and
journalism.
Mid Term: (2026)
• Anchor at ESPN or Fox Sports
‣ Executing good banter with relaying sports highlights
and stats. After 6 months to a year promoted to
making story pieces and assisting on any station
programming becoming a prominent figure at the
station.
Long Term: (2033)
• Executive for the New Orleans Saints
‣ Within 7 years of sports anchoring and reporting,
parlaying into sports team operations getting an mid
level job with direct network of team executive tasks
and opportunity for growth ultimately becoming a top
executive within 5 years.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Camera Presence
SOFT
HARD
Novice / Adept / Expert
Witty Personality Novice / Adept / Expert
Good pronunciation Novice / Adept / Expert
Solid Timing Novice / Adept / Expert
Pleasing Voice
SOFT
HARD
Novice / Adept / Expert
Research Novice / Adept / Expert
Develop Story Ideas Novice / Adept / Expert
Adobe Premiere Novice / Adept / Expert

7. I help you do you by showing you how its
done.
PROMISE

8. CREDENTIALS
Work Experience:
•
Education:
• Sportscasting, B.S., Full Sail University (Exp. YEAR)
Awards:
• Any awards? If not, change section to
“Leadership Roles” or perhaps “Volunteer
Work”
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
FIRST LAST NAME
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
YOUR NAME
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

10. COMPETITION
FIRST LAST NAME
Noteworthy Experience:
• Noteworthy experience goes here
• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Industry experience goes here
Education:
• Education experience goes here
Leadership Experience:
• Leadership experience goes here
• Leadership experience goes here
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
profile?, published articles?, active on other social
media?, is their LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100

11. BRAND POSITION
For anyone who wants to hear direct and right
sports info, I provide everyday guy’s
comprehension to relay the sports in the most
savvy way because I’m the everyday guy in right
door to give it you how you want it.
“BOOGIE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Regis Prograis vs Liam Paro
‣ June 17 | New Orleans, LA
• Saints MiniCamp
‣ June 15-17 | Metairie, LA
• NSMA Public National Convention
‣ June 24-26 | Winston Salem, NC
Digital Marketing
• Primary Content: Direct and quotable quips in delivering
sports news and stats.
• Primary Tools: Up to second news using TikTok, Twitter and
Instagram Reels
• Website: Setting up more social media accounts to
strengthen my presence.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• What type of mentor will you seek as you embark on
your career path? What experience and/or lifestyle
should they have? DATE TO EST. PARTNERSHIP
Formal Education
• Sporstacasting Degree, FullSail University expected
graduation 2024.
Technical Skills
• Bachelor’s degree in Broadcast Journalism, or a related
field, or an equivalent combination of education and
work-related experience, June 2024
• Ensures that all sports content meets company
standards for journalistic integrity and production
quality, March 2023
• Proficiency with computers, telephones, copiers,
scanners, fax machines and other office equipment.
Soft Skills
• Flexibility to work any shift
• Excellent communication skills, both oral and written
with the ability to ad lib when required.

14. YOUR NAME
You know everything is Cowboys and Lakers? Well, what I do is everything,
but Cowboys and Lakers. In fact, I’ll talk about your team at twice a month if
you send in the request.

15. REFERENCES
https://nexstar.wd5.myworkdayjobs.com/nexstar/job/MI-
Marquette/Sports-Anchor-Reporter_REQ-
22942?source=Linkedin
https://www.linkedin.com/in/kelly-boan-b6417a39/
https://www.linkedin.com/in/rami-lavi-72b277193/
https://www.linkedin.com/in/hank-nuwer-248603126/
https://kayeputnam.com/wp-
content/uploads/2018/01/Entertainer-Inspiration-Kit-
2018.pdf?vgo_ee=WX2ezLBo2yP761ytOBkcY6vZfUYhUwx+I3
lUQhfScQOFCF0kJg==:8BbUuwaPLNvq46oyX4iisjfPi5o2gdt9
https://www.linkedin.com/jobs/view/3575190951/?alternateCha
nnel=search&refId=c2fDfMRyCESJJ9yjUn1/Xg==&trackingId=
H9xG1+40UvDfcSCVwldoPA==