Are you making the most of your LinkedIn profile?

1. Are you
Ardmore Suggested Guidelines for LinkedIn
?

2. While we understand that
LinkedIn is a completely
personal choice, we would
like to share some hints and
tips about how to make
your profile stand out from
the crowd and work a little
harder for you and the
company you work for.
How many do you know with a drink in hand
wearing unprofessional clothing? Again,
countless! Unfortunately, first impressions count
and it’s important that you represent yourself
professionally online, especially on a professional
platform like LinkedIn when you’re affiliated with
a company. Don’t forget about your background
image and contact details too.
Name
and Image
How many associates
on LinkedIn do you
know with no image?
Countless no doubt and
don’t they seem like
they’re unused to you?
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3. It makes your profile more appealing
and people who are interested in
working with you or your company
can see the broad spectrum of
diverse talents within your agency
or company…
Descriptive
headline
explaining exactly what
you do in your headline
i.e, instead of Marketing,
you write
Senior Digital Content
Producer for Ardmore
Advertising,
2

4. Work
Record
Adding in work
history to your profile
will demonstrate to
your colleagues your
breadth of experience
and knowledge in
your industry as well
as demonstrating to
prospective clients
your knowledge of
different industries and
how this would work
for their business.
Showcase
your work
Have you worked on an
award winning website,
or won an award for
customer service?
You should showcase
this on your LinkedIn
page to show people
that you’ve been
recognized for your
work or the team on
which you worked on
were able to create
an award winning
product or service.
3 4
Behance &
Linkedin are
great for
showcasing
work

5. Ask for recommendations
and endorsements
from friends and colleagues
- Recommendations from
colleagues and friends will
boost your profile and serve
you well with both your
current employer and with
prospective clients. The more
recommendations your profile
has the better and it makes
your ‘online CV’ stand out
from the crowd. Endorsements
are normally easier to source
as it’s just a click of a button
but a recommendation can
be harder to come by as they
require significant effort.
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6. Follow
industry
leaders and
companies
- who in your industry
do you really admire?
What companies stand out from
the crowd? Whose information
would you be willing to share
with your connections? Following
these businesses and people will
enable you to take inspiration from
what they’re doing, what they’re
offering their customers and their
corporate tone of voice.
Personalisation
you can now customise your LinkedIn URL under
the ‘edit profile’ tab so instead of the previous URL
being www.linkedin.com/user/asdfaf0923840
you can customise it to read
www.linkedin.com/in/joeblogs
If you want the
digital team
to give your
profile a quick
review, just let
us know.
6 7
customize
click for
an overview

7. Thank you
:)