Are Morch is a social media consultant for hotels with experience working for hotel brands like Intercontinental and Starwood. He has certifications in hospitality management, digital marketing, and global hospitality from Cornell University and eCornell. As a social media consultant, he can help businesses utilize communities on Facebook and LinkedIn to find customers, increase brand awareness, build thought leadership, grow communities, generate leads, and drive online purchases. He offers free social media audits to discover how he can help companies create clear social media strategies and tasks.

1. BNI Presentation
Social Media Consulting 101
@AreMorch Are Morch – Hotel Blogger Are Morch

2. Who I am 2
• Born in Norway
• BA in Public Administration and Management
• Certified in Hospitality Management from eCornell
• Certified in Hospitality Digital Marketing from HSMAI
• Certified in Introduction to Global Hospitality Management from Cornell
University
• Worked w/ Intercontinental Hotel Group & Starwood Hotels and Resorts
• Manage Hotel LinkedIn Groups & Hotel Social Media & Collaboration
Community on Google+
• Experienced Independent Hotel Blogger
• Speaker Hotels & Social Media
• Social Media Consultant for Hotels
• Drive a Harley Davidson Trike
• Horse rescuer

3. Why 3

4. 4
Social Media Mindset
“I’ve got to do this because everyone else is”
You hate it on a personal level, it seems like a
big time-suck, you don’t want to learn it and
no one is going to make you.
”Social Media will save my/our business”
Social Media represent similar shifts as
Computers and Internet did in the beginning –
it’s a shift in Communication and Connectivity.

5. 5
Communication
1. Meaningful Content
• Drive awareness and connections on the
Web
2. Targeted Connections
• Become our network to ignite our
content
3. Authentic Helpfulness
• Cause people to seek out companies,
brands and people on the Web

6. 6
Connectivity
Connectors – know large number
of people and who are in the
habit of making introductions
Maven – information specialist –
content curators that connect us
with new information
Sales people – persuaders –
Implements powerful Call To Actions
Stickiness
effective retention of
educational content
Context
content is strongly
impacted by influence
Community

7. 7
How an Social Media Consultant can help
• Utilize your Community (Facebook
/ LinkedIn) to locate people for
your business
• Increase Brand Awareness
• Build thought leadership
• Grow your community
• Generate more leads
• Word of mouth
• Engage industry of local influencers
• Drive Online purchase

8. 8
?
Discover how a Social Media Consultant will help you
create a crystal clear vision for your business
Social Media tasks.
If interested in a Free Social Media Audit – contact
me at hotelblogger@aremorch.com

9. 9
Where you can find
Are Morch – Hotel Blogger & Social Media Consultant
Blog: https://aremorch.com
Facebook: https://www.facebook.com/HotelBlogger
Twitter: https://twitter.com/AreMorch
LinkedIn: https://www.linkedin.com/in/aremorch
Google+: https://plus.google.com/u/0/+AreMorchHotelBlogger
Pinterest: https://www.pinterest.com/aremorch/
Instagram: https://www.instagram.com/aremorch/