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The Curious Case of WorldCom
Arghya Sarkar, 10012311
Introduction
July 21, 2002. WorldCom, then world’s leading telecom company filed for chapter 11
bankruptcy. In spite of a slow market, WorldCom showed, at least on paper, good
potential for growth and sustainable expansion. So, what really happened to the
telecom giant is a burning question. Through this discussion we try to find and
answer some of the questions and doubts raised by the incident.
Industry Overview
The telecom boom of 1990s coincided with the discovery of internet and the so-called
dot-com bubble. The telecom companies seemed to be developing tangible assets that
were valuable in the information age: fibre-optic networks, routers and other telecom
equipment, satellites, wireless systems, and upgraded telephone and cable TV
networks capable of providing high-speed Internet connections. Secondly, the
telecom industry was not only well-established but had long been the very
embodiment of stability and guaranteed returns. Even after the breakup of the Bell
system in 1984, AT&T and the regional Bell operating companies (the "Baby Bells")
had remained bulwarks of the economy. Third and most importantly, governments
all over the world, led by the United States, were opening up their telecom markets
to competition. Public policy was inviting new entrants to jump in. Competition
meant that returns were no longer guaranteed, but the simultaneous rise of the
Internet and advent of deregulation created an unprecedented opportunity to make
money -- and, as many discovered, to lose it.
After congress passed the telecommunications Act of 1996, capital flooded into
telecom, as existing firms and new ones began building networks over land, undersea
and in the air. "Business plans all looked alike," one industry insider recalls.
"Massively parallel systems were being built up."
By 2000, however, companies began to realize that there simply wasn't enough
business to go around, and they raced "to gain market share" in a burst of "hyper-
competition" and "vicious price wars" that drove down revenues.
So, despite the bankruptcy and subsequent failure of WorldCom being largely
accredited to the internal fraud and accounting scandal, the effect of the market
cannot be ignored altogether. After a supersonic boom in the telecom industry during
the 1990’s the market experienced sudden shocks, and responded badly. Suddenly,
stock analysts were devaluing telecom stocks, people were not willing to invest in
such companies, and the expansion stopped. Companies had to take notice and
devise alternate methods to counter this trough. WorldCom being an exclusive
telecom company had to depend on their previous policies and could not diversify or
diverge in the tight market situation.
Company Profile
The story of WorldCom began in 1983 when businessmen Murray Waldron and
William Rector sketched out a plan to create a long distance telephone service
provider on a napkin in a coffee shop in Hattiesburg, Miss. Their new company, Long
Distance Discount Service (LDDS), began operating as a long distance reseller in
1984. Early investor Bernard Ebbers was named CEO the following year.
Through acquisitions and mergers, LDDS grew quickly over the next 15 years. The
company changed its name to WorldCom, achieved a worldwide presence, acquired
telecommunications giant MCI, and eventually expanded beyond long distance
service to offer the whole range of telecommunications services. WorldCom became
the second-largest long-distance telephone company in America, and the firm
seemed poised to become one of the largest telecommunications corporations in the
world. Instead, it became the largest bankruptcy filing in U.S. history at the time and
another name on a long list of those disgraced by the accounting scandals of the
early 21st century. @ danielsethics.mgt.unm.edu/pdf/WorldCom%20Case.pdf
Rapid Growth
WorldCom reached the pinnacle of the telecom industry using aggressive expansion
strategy. The aggression is most evident in the 65 acquisitions & mergers in 6 years.
Between 1991 and 1997, WorldCom spent almost $60 billion in the acquisition of
many of these companies and accumulated $41 billion in debt. Two of these
acquisitions were particularly significant. The MFS Communications acquisition
enabled WorldCom to obtain UUNet, a major supplier of Internet services to business,
and MCI Communications gave WorldCom one of the largest providers of business
and consumer telephone service. By 1997, WorldCom's stock had risen from pennies
per share to over $60 a share.
Through what appeared to be a successful business strategy at the height of the
boom, WorldCom became a darling of Wall Street. This was a company "on the move,"
and investment banks, analysts and brokers began to make "strong buy
recommendations" to investors. This rapid and vicious expansion strategy actually
stems the problem for WorldCom. Once the acquisitions were prohibited to maintain
market structure, the debt hit back severely. Plus, the company policy was strictly
to gobble up competitors but management did not take enough measure to efficiently
integrate newly acquired firms. This resulted in operational shortcomings and cross-
departmental discrepancies.
Only Acquisition, No Merger, Poor Integration
Mergers and acquisitions present significant managerial challenges in at least two
areas. First, management must deal with the challenge of integrating new and old
organizations into a single smoothly functioning business. This is a time-consuming
process that involves thoughtful planning and considerable senior managerial
attention if the acquisition process is to increase the value of the firm to both
shareholders and stakeholders. With 65 acquisitions in six years and several of them
large ones, WorldCom management had a great deal on their plate. The second
challenge is the requirement to account for the financial aspects of the acquisition.
The complete financial integration of the acquired company must be accomplished,
including an accounting of assets, debts, good will and a host of other financially
important factors. This must be accomplished through the application of generally
accepted accounting practices (GAAP).
WorldCom's efforts to integrate MCI illustrate several areas senior management did
not address well. In the first place, Ebbers appeared to be an indifferent executive
who paid scant attention to the details of operations. For example, customer service
deteriorated. For all its talent in buying competitors, the company was not up to the
task of merging them. Dozens of conflicting computer systems remained, local
systems were repetitive and failed to work together properly, and billing systems were
not coordinated.
Regarding financial reporting, WorldCom used a liberal interpretation of accounting
rules when preparing financial statements. In an effort to make it appear that profits
were increasing, WorldCom would write down in one quarter millions of dollars in
assets it acquired while, at the same time, it "included in this charge against earnings
the cost of company expenses expected in the future. The result was bigger losses in
the current quarter but smaller ones in future quarters, so that its profit picture
would seem to be improving."
The acquisition of MCI gave WorldCom another accounting opportunity. While
reducing the book value of some MCI assets by several billion dollars, the company
increased the value of "good will," that is, intangible assets-a brand name, for
example by the same amount. This enabled WorldCom each year to charge a smaller
amount against earnings by spreading these large expenses over decades rather than
years. The net result was WorldCom's ability to cut annual expenses, acknowledge
all MCI revenue and boost profits from the acquisition.
WorldCom managers also tweaked their assumptions about accounts receivables,
the amount of money customers owe the company. For a considerable time period,
management chose to ignore credit department lists of customers who had not paid
their bills and were unlikely to do so. In this area, managerial assumptions play two
important roles in receivables accounting. In the first place, they contribute to the
amount of funds reserved to cover bad debts. The lower the assumption of non-
collectable bills, the smaller the reserve fund required. The result is higher earnings.
Secondly, if a company sells receivables to a third party, which WorldCom did, then
the assumptions contribute to the amount or receivables available for sale.
This merry-go-round continued only until the acquisitions were going on smoothly.
After strict legal bindings were put into place, WorldCom started to feel the pressure.
On October 5, 1999, Sprint Corporation and MCI WorldCom announced a $129
billion merger agreement between the two companies. Had the deal been completed,
it would have been the largest corporate merger in history, causing MCI WorldCom
to be even larger than AT&T and therefore the largest communications company in
the United States. However, the deal did not finalize because of opposition from the
U.S. Department of Justice and the European Union on concerns of it creating a
monopoly. On July 13, 2000, the boards of directors of both companies terminated
the merger process. This halted the WorldCom expansion juggernaut.
Bernie Ebbers’ Loan
One other ethical and operational issue people want WorldCom to answer is the
Board decision to allow Bernie Ebbers a mammoth loan to cover up margin calls.
Through generous stock options and purchases, Ebbers' WorldCom holdings grew
and grew, and he typically financed these purchases with his existing holdings as
collateral. This was not a problem until the value of WorldCom stock declined, and
Bernie faced margin calls (a demand to put up more collateral for outstanding loans)
on some of his purchases. At that point he faced a difficult dilemma. Because his
personal assets were insufficient to meet the call, he could either sell some of his
common shares to finance the margin calls or request a loan from the company to
cover the calls. Yet, when the board learned of his problem, it refused to let him sell
his shares on the grounds that it would depress the stock price and signal a lack of
confidence about WorldCom's future.
Had he pressed the matter and sold his stock, he would have escaped the bankruptcy
financially whole, but Ebbers honestly thought WorldCom would recover. Thus, it
was enthusiasm and not greed that trapped Mr. Ebbers. The executives associated
with other corporate scandals sold at the top. In fact, other WorldCom executives did
much, much better than Ebbers did.
The policy of boards of directors authorizing loans for senior executives raises
eyebrows. The sheer magnitude of the loans to Ebbers was breath-taking. The $341
million loan the board granted Mr. Ebbers is the largest amount any publicly traded
company has lent to one of its officers in recent memory. Beyond that, some question
whether such loans are ethical. "A large loan to a senior executive epitomizes
concerns about conflict of interest and breach of fiduciary duty," said former SEC
enforcement official Seth Taube. Nevertheless, 27 percent of major publicly traded
companies had loans outstanding for executive officers in 2000 up from 17 percent
in 1998 (most commonly for stock purchase but also home buying and relocation).
Moreover, there is the claim that executive loans are commonly sweetheart deals
involving interest rates that constitute a poor return on company assets. WorldCom
charged Ebbers slightly more than 2percent interest, a rate considerably below that
available to "average" borrowers and also below the company's marginal rate of
return. Considering such factors, one compensation analyst claims that such lending
"should not be part of the general pay scheme of perks for executives…I just think
it's the wrong thing to do."
Jack Grubman Effect
Philip F. Anschutz, founder of ailing local and long-distance upstart Qwest
Communications International Inc. reaped $1.9 billion from company stock sales
since 1998. Former Qwest CEO Joseph P. Nacchio sold $248 million worth of stock
before he was pushed out of the scandal-plagued company in June. Global Crossing
founder Gary Winnick sold $734 million of his shares before his company filed for
bankruptcy in January. And former WorldCom CEO Bernard J. Ebbers borrowed
$341 million from his company before he was ousted in April--and that loan remains
to be repaid.
What do these execs have in common? They were all central players in a tight-knit
telecom clique that dominated the communications industry in the second half of
the last decade. Individually, some of these men were well known, but the ties among
them are much tacit. The group was linked through Salomon Smith Barney's telecom
analyst Jack B. Grubman.
Grubman's influence stretched far beyond the three companies mentioned above.
According to Thomson Financial Securities Data, Salomon helped 81 telecom
companies raise $190 billion in debt and equity since 1996, the year the
Telecommunications Act was passed to deregulate the telephone industry. In return,
Salomon, part of Citigroup, received hundreds of millions in underwriting fees and
tens of millions more for advising its stable of telecom players on mergers and
acquisitions. Grubman himself was paid about $20 million a year.
Grubman first met Bernie Ebbers in the early 1990s when he was heading up the
precursor to WorldCom, LDDS Communications. The two hit it off socially, and
Grubman started hyping the company. Investors were handsomely rewarded for
following Grubman's buy recommendations until stock reached its high, and
Grubman rose financially and by reputation. In fact, Institutional Investing magazine
gave Jack a Number 1 ranking in 1999, and Business Week labelled him "one of the
most powerful players on Wall Street.
So powerful was Grubman in his heyday that he could direct development of the
telecom industry. He could raise millions for start-up players, win investor support
for a proposed acquisition, or boost a company's stock price. But Grubman's
interests were deeply conflicted, and he came to personify the blurred lines between
research and investment banking in the boom. More than any other telecom analyst,
he was actively involved with the companies he covered. Many critics felt that made
it impossible for him to be objective about those companies' prospects. For example,
he helped Anschutz recruit Nacchio as Qwest's chief executive in 1997, and he aided
Global Crossing's Winnick in his $11 billion acquisition of Frontier Communications.
Certainly Grubman did everything he could to tout his personal relationship with
Bernie Ebbers. He bragged about attending Bernie's wedding in 1999. He attended
board meeting at WorldCom's headquarters. While the other analysts strained to
glimpse any titbit of information from the company's conference call, Grubman would
monopolize the conversation.
As the telecom bubble began deflating in 2000 and 2001 and other analysts began
to warn that the industry was straining under the weight of excess capacity and
enormous debt, he continued urging investors to load up on shares of Qwest, Global
Crossing, WorldCom, and others. In March, 2001, Grubman issued a "State of the
Union" report in which he wrote:
"We believe that the underlying demand for network based services remains strong.
In fact, we believe that telecom services, as a percent of [gross domestic product], will
double within the next seven or eight years."
Just for the readers’ information, Grubman had a personal history of distorting truth
for personal gain. He lied on his official Salomon biography for years--claiming he
had graduated from the prestigious Massachusetts Institute of Technology when his
alma mater was really Boston University. He also claimed to have grown up in South
Philadelphia when he really was from Oxford Circle in the northeast part of
Philadelphia.
Other Wall Street analysts, including Daniel P. Reingold of CS First Boston, stopped
recommending the stock last year because of its deteriorating long-distance business
and slowing growth rate. Yet Grubman reiterated his "strong buy" regularly in 2001
because, he said, it had the "best assets in the telecom industry." Grubman didn't
downgrade WorldCom to a "neutral" until Apr. 22, when the company slashed its
revenue targets for 2002. By that time, WorldCom's shares had dropped about 90%
from their peak, to $4.
Both Ebbers and WorldCom CFO Scott Sullivan were granted privileged allocations
in IPO auctions. While the Securities and Exchange Commission allows underwriters
like Salomon Smith Barney to distribute their allotment of new securities as they see
fit among their customers, this sort of favouritism has angered many small investors.
Banks defend this practice by contending that providing high-net-worth individuals
with favoured access to hot IPOs is just good business. Alternatively, they allege that
greasing the palms of distinguished investors creates a marketing "buzz" around an
IPO, helping deserving small companies trying to go public get the market attention
they deserve. For the record, Mr. Ebbers personally made $11 million in trading
profits over a four-year period on shares from initial public offerings he received from
Salomon Smith Barney.
No question, the damage caused by Grubman and his circle of insiders is threatening
to undermine the health of the telecom industry. While Grubman and his allies
encouraged investors to cough up the billions of dollars needed to make huge new
capital investments in fibre-optic networks and broadband connections, it's now
clear that that vision of the future was wildly hyped. Billions in investments are going
to waste, as little as 3% of new long-distance networks are being used, and investors
are fleeing the sector. Even once-stable players are suffering. On July 23, local-phone
giant BellSouth said WorldCom owes the company $75 million to $160 million,
contributing to a 15% drop in BellSouth's stock price that day.
Fraud and Accounting Scandal
Unfortunately for thousands of employees and shareholders, WorldCom used
questionable accounting practices and improperly recorded $3.8 billion in capital
expenditures, which boosted cash flows and profit over all four quarters in 2001 as
well as the first quarter of 2002. This disguised the firm’s actual net losses for the
five quarters because capital expenditures can be deducted over a longer period of
time, whereas expenses must be subtracted from revenue immediately.
WorldCom also spread out expenses by reducing the book value of assets from
acquired companies and simultaneously increasing the value of goodwill. The
company also ignored or undervalued accounts receivable owed to the acquired
companies. These accounting practices made it appear as if WorldCom’s financial
situation was improving every quarter. As long as WorldCom continued to acquire
new companies, accountants could adjust the values of assets and expenses.
Internal investigations uncovered questionable accounting practices stretching as far
back as 1999. Investors, unaware of the alleged fraud, continued to purchase the
company’s stock, which pushed the stock’s price to $64 per share. Even before the
improper accounting practices were disclosed, however, WorldCom was already in
financial turmoil. Declining rates and revenues and an ambitious acquisition spree
had pushed the company deeper in debt. The company also used the rising value of
their stock to finance the purchase of other companies. However, it was the
acquisition of these companies, especially MCI Communications, that made
WorldCom stock so desirable to investors.
In July 2001, WorldCom signed a credit agreement with multiple banks to borrow
up to $2.65 billion and repay it within a year. According to the banks, WorldCom
tapped the entire amount six weeks before the accounting irregularities were
disclosed. The banks contend that if they had known WorldCom’s true financial
picture, they would not have extended the financing without demanding additional
collateral.
On June 28, 2002, the Securities and Exchange Commission (SEC) directed
WorldCom to disclose the facts underlying the events described in a June 25 press
release regarding the company’s intention to restate its 2001 and first quarter 2002
financial statements. The resulting document explained that CFO Scott Sullivan had
prepared the financial statements for 2001 and the first quarter of 2002. WorldCom’s
audit committee and Arthur Andersen, the firm’s outside auditor, had held a meeting
on February 6, 2002, to discuss the audit for year ending in December 31, 2001.
Arthur Andersen had assessed WorldCom's accounting practices to determine
whether there were adequate controls to prevent material errors in the financial
statements. Andersen attested that WorldCom's processes for line cost accruals and
for capitalization of assets in property and equipment accounts were effective. In
response to specific questions by the committee, Andersen had also indicated that
its auditors had no disagreements with management and that it was comfortable
with the accounting positions taken by WorldCom.
WorldCom admitted to violating generally accepted accounting practices (GAAP), and
adjusted their earnings by $11 billion dollars for 1999-2002. Looking at all of
WorldCom’s financial activities for the period, experts estimate the total value of the
accounting fraud at $79.5 billion.
Caught Red-handed
So long as there were acquisition targets available, the merry-go-round kept turning,
and WorldCom could continue these practices. The stock price was high, and
accounting practices allowed the company to maximize the financial advantages of
the acquisitions while minimizing the negative aspects. WorldCom and Wall Street
could ignore the consolidation issues because the new acquisitions allowed
management to focus on the behaviour so welcome by everyone, the continued rise
in the share price. All this was put in jeopardy when, in 2000, the government refused
to allow WorldCom's acquisition of Sprint. The denial stopped the carousel, put an
end to WorldCom's acquisition-without-consolidation strategy and left management
a stark choice between focusing on creating value from the previous acquisitions
with the possible loss of share value or trying to find other creative ways to sustain
and increase the share price.
In July 2002, WorldCom filed for bankruptcy protection after several disclosures
regarding accounting irregularities. Among them was the admission of improperly
accounting for operating expenses as capital expenses in violation of generally
accepted accounting practices (GAAP). WorldCom has admitted to a $9 billion
adjustment for the period from 1999 through the first quarter of 2002.
The chunk of the credit goes to Cynthia Cooper whose careful detective work as an
internal auditor at WorldCom exposed some of the accounting irregularities
apparently intended to deceive investors. Originally assigned responsibilities in
operational auditing, Cynthia and her colleagues grew suspicious of a number of
peculiar financial transactions and went outside their assigned responsibilities to
investigate. What they found was a series of clever manipulations intended to bury
almost $4 billion in misallocated expenses and phony accounting entries.
Aftermath
WorldCom did not have the cash needed to pay $7.7 billion in debt, and therefore,
filed for Chapter 11 bankruptcy protection on July 21, 2002. In its bankruptcy filing,
the firm listed $107 billion in assets and $41 billion in debt. WorldCom’s bankruptcy
filing allowed it to pay current employees, continue service to customers, retain
possession of assets, and gain a little breathing room to reorganize. However, the
telecom giant lost credibility along with the business of many large corporate and
government clients, organizations that typically do not do business with companies
in Chapter 11 proceedings.
In 2001 WorldCom created a separate “tracking” stock for its declining MCI consumer
long-distance business in the hopes of isolating MCI from WorldCom’s Internet and
international operations, which were seemingly stronger. WorldCom announced the
elimination of the MCI tracking stock and suspended its dividend in May 2002 in the
hopes of saving $284 million a year. The actual savings were just $71 million. The
S&P 500 reduced WorldCom’s long-term and short-term corporate credit rating to
“junk” status on May 10, 2002, and NASDAQ de-listed WorldCom’s stock on June
28, 2002, when the price dropped to $0.09.
In March 2003, WorldCom announced that it would write down close to $80 billion
in goodwill, write off $45 billion of goodwill as impaired, and adjust $39.2 billion of
plant, property, and equipment accounts and $5.6 billion of other intangible assets
to a value of about $10 billion. These 3 figures joined a growing list of similar write-
offs and write-downs as companies in the telecommunications, Internet, and high-
tech industries admitted they overpaid for acquisitions during the tech boom of the
1990s.
Biggest Losers
One person who was largely affected by the fall of WorldCom is definitely Bernie
Ebbers. He sincerely believed in the company. Even during the recessionary phase
he did not behave like other senior execs and sell his shares. He held onto them in
hope that WorldCom will bounce back. In his entire career as the head of WorldCom
and its predecessors, Mr. Ebbers sold company shares only half a dozen times. Under
the terms of the settlement, Ebbers agreed to relinquish a significant portion of his
assets, including a lavish home in Mississippi, and his interests in a lumber
company, a marina, a golf course, a hotel, and thousands of acres of forested real
estate. On paper, Ebbers was supposedly left with around $50,000 in known assets
after settlement. Furthermore, on July 13, 2005, Bernard Ebbers received a sentence
that would keep him imprisoned for 25 years. On September 26, 2006, Ebbers
surrendered himself to the Federal Bureau of Prisons prison at Oakdale, Louisiana,
the Oakdale Federal Corrections Institution to begin serving his sentence.
Those hardest hit, though, are not in boardrooms, but the thousands of former
WorldCom employees, who lost both their jobs and their insurance and pensions.
Many of their savings were wiped out by the collapse in the price of the company's
stock, and some are still struggling to find work. On August 7, 2002, the exWorldCom
5100 group was formed. It was composed of former WorldCom employees with a
common goal of seeking full payment of severance pay and benefits based on the
WorldCom Severance Plan. The "5100" stands for the number of WorldCom
employees dismissed on June 28, 2002 before WorldCom filed for bankruptcy.
Reorganisation & Acquisition
WorldCom took many steps toward reorganization, including securing $1.1 billion in
loans and appointing Michael Capellas as chairman and CEO. WorldCom also tried
to restore confidence in the company, including replacing the board members who
failed to prevent the accounting scandal, firing many managers, reorganizing its
finance and accounting functions, and making other changes designed to help
correct past problems and prevent them from reoccurring. Additionally, the audit
department staff is was increased and reported directly to the audit committee of the
company’s new board. “We are working to create a new WorldCom,” John Sidgmore
said. “We have developed and implemented new systems, policies, and procedures.”
In 2003, the company renamed itself MCI and emerged from bankruptcy proceedings
in 2004.
However, this reorganization was not enough to restore consumer and investor
confidence, and Verizon Communications acquired MCI in December 2005. The
WorldCom accounting fraud changed the entire telecommunications industry. As
part of their overvaluing strategy, WorldCom had also overestimated the rate of
growth in Internet usage, and these estimates became the basis for many decisions
made throughout the industry. AT&T, WorldCom/MCI’s largest competitor, was also
acquired. Over 300,000 telecommunications workers lost their jobs as the
telecommunications struggled to stabilize. Many people have blamed the rising
number of telecommunication company failures and scandals on neophytes who had
no experience in the telecommunication industry. They tried to transform their start-
ups into gigantic full-service providers like AT&T, but in an increasingly competitive
industry, it was difficult for so many large companies could survive.
Acknowledgements
[1] Romero, Simon, & Atlas, Rava D. (2002). WorldCom's Collapse: The Overview.
New York Times (July 22)
[2] Rosenbush, S. (2002). Inside the Telecom Game. Business Week (August 5)
[3] WorldCom, a case study update
http://www.scu.edu/ethics/dialogue/candc/cases/worldcom-update.html
[4] WorldCom, a case study
http://www.scu.edu/ethics/dialogue/candc/cases/worldcom.html
[5] The big lie: Inside the Rise & Fraud of WorldCom, Documentary
http://www.liveleak.com/view?i=fe0_1194129196
[6] WorldCom's Bankruptcy Crisis
danielsethics.mgt.unm.edu/pdf/WorldCom%20Case.pdf
[7] Sandberg, J. (2002). Bernie Ebbers Bet the Ranch-Really-on WorldCom stock.
Wall Street Journal (April 14)
[8] Belson, Ken. "WorldCom's Audacious Failure and Its Toll on an Industry." The
New York Times, 18 January 2005.
[9] MCI Inc. (WorldCom) Wikipedia http://en.wikipedia.org/wiki/MCI_Inc.
[10] Bernard Ebbers Wikipedia http://en.wikipedia.org/wiki/Bernard_Ebbers
[11] Google Images for the images used, and Wikipedia in general.

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The Curious Case of WorldCom

  • 1. The Curious Case of WorldCom Arghya Sarkar, 10012311 Introduction July 21, 2002. WorldCom, then world’s leading telecom company filed for chapter 11 bankruptcy. In spite of a slow market, WorldCom showed, at least on paper, good potential for growth and sustainable expansion. So, what really happened to the telecom giant is a burning question. Through this discussion we try to find and answer some of the questions and doubts raised by the incident. Industry Overview The telecom boom of 1990s coincided with the discovery of internet and the so-called dot-com bubble. The telecom companies seemed to be developing tangible assets that were valuable in the information age: fibre-optic networks, routers and other telecom equipment, satellites, wireless systems, and upgraded telephone and cable TV networks capable of providing high-speed Internet connections. Secondly, the telecom industry was not only well-established but had long been the very embodiment of stability and guaranteed returns. Even after the breakup of the Bell system in 1984, AT&T and the regional Bell operating companies (the "Baby Bells") had remained bulwarks of the economy. Third and most importantly, governments all over the world, led by the United States, were opening up their telecom markets to competition. Public policy was inviting new entrants to jump in. Competition meant that returns were no longer guaranteed, but the simultaneous rise of the Internet and advent of deregulation created an unprecedented opportunity to make money -- and, as many discovered, to lose it. After congress passed the telecommunications Act of 1996, capital flooded into telecom, as existing firms and new ones began building networks over land, undersea and in the air. "Business plans all looked alike," one industry insider recalls. "Massively parallel systems were being built up."
  • 2. By 2000, however, companies began to realize that there simply wasn't enough business to go around, and they raced "to gain market share" in a burst of "hyper- competition" and "vicious price wars" that drove down revenues. So, despite the bankruptcy and subsequent failure of WorldCom being largely accredited to the internal fraud and accounting scandal, the effect of the market cannot be ignored altogether. After a supersonic boom in the telecom industry during the 1990’s the market experienced sudden shocks, and responded badly. Suddenly, stock analysts were devaluing telecom stocks, people were not willing to invest in such companies, and the expansion stopped. Companies had to take notice and devise alternate methods to counter this trough. WorldCom being an exclusive telecom company had to depend on their previous policies and could not diversify or diverge in the tight market situation. Company Profile The story of WorldCom began in 1983 when businessmen Murray Waldron and William Rector sketched out a plan to create a long distance telephone service provider on a napkin in a coffee shop in Hattiesburg, Miss. Their new company, Long Distance Discount Service (LDDS), began operating as a long distance reseller in 1984. Early investor Bernard Ebbers was named CEO the following year.
  • 3. Through acquisitions and mergers, LDDS grew quickly over the next 15 years. The company changed its name to WorldCom, achieved a worldwide presence, acquired telecommunications giant MCI, and eventually expanded beyond long distance service to offer the whole range of telecommunications services. WorldCom became the second-largest long-distance telephone company in America, and the firm seemed poised to become one of the largest telecommunications corporations in the world. Instead, it became the largest bankruptcy filing in U.S. history at the time and another name on a long list of those disgraced by the accounting scandals of the early 21st century. @ danielsethics.mgt.unm.edu/pdf/WorldCom%20Case.pdf Rapid Growth WorldCom reached the pinnacle of the telecom industry using aggressive expansion strategy. The aggression is most evident in the 65 acquisitions & mergers in 6 years. Between 1991 and 1997, WorldCom spent almost $60 billion in the acquisition of many of these companies and accumulated $41 billion in debt. Two of these acquisitions were particularly significant. The MFS Communications acquisition enabled WorldCom to obtain UUNet, a major supplier of Internet services to business, and MCI Communications gave WorldCom one of the largest providers of business and consumer telephone service. By 1997, WorldCom's stock had risen from pennies per share to over $60 a share. Through what appeared to be a successful business strategy at the height of the boom, WorldCom became a darling of Wall Street. This was a company "on the move," and investment banks, analysts and brokers began to make "strong buy recommendations" to investors. This rapid and vicious expansion strategy actually stems the problem for WorldCom. Once the acquisitions were prohibited to maintain market structure, the debt hit back severely. Plus, the company policy was strictly to gobble up competitors but management did not take enough measure to efficiently integrate newly acquired firms. This resulted in operational shortcomings and cross- departmental discrepancies.
  • 4. Only Acquisition, No Merger, Poor Integration Mergers and acquisitions present significant managerial challenges in at least two areas. First, management must deal with the challenge of integrating new and old organizations into a single smoothly functioning business. This is a time-consuming process that involves thoughtful planning and considerable senior managerial attention if the acquisition process is to increase the value of the firm to both shareholders and stakeholders. With 65 acquisitions in six years and several of them large ones, WorldCom management had a great deal on their plate. The second challenge is the requirement to account for the financial aspects of the acquisition. The complete financial integration of the acquired company must be accomplished, including an accounting of assets, debts, good will and a host of other financially important factors. This must be accomplished through the application of generally accepted accounting practices (GAAP). WorldCom's efforts to integrate MCI illustrate several areas senior management did not address well. In the first place, Ebbers appeared to be an indifferent executive who paid scant attention to the details of operations. For example, customer service deteriorated. For all its talent in buying competitors, the company was not up to the task of merging them. Dozens of conflicting computer systems remained, local systems were repetitive and failed to work together properly, and billing systems were not coordinated. Regarding financial reporting, WorldCom used a liberal interpretation of accounting rules when preparing financial statements. In an effort to make it appear that profits were increasing, WorldCom would write down in one quarter millions of dollars in assets it acquired while, at the same time, it "included in this charge against earnings the cost of company expenses expected in the future. The result was bigger losses in the current quarter but smaller ones in future quarters, so that its profit picture would seem to be improving." The acquisition of MCI gave WorldCom another accounting opportunity. While reducing the book value of some MCI assets by several billion dollars, the company increased the value of "good will," that is, intangible assets-a brand name, for example by the same amount. This enabled WorldCom each year to charge a smaller amount against earnings by spreading these large expenses over decades rather than years. The net result was WorldCom's ability to cut annual expenses, acknowledge all MCI revenue and boost profits from the acquisition.
  • 5. WorldCom managers also tweaked their assumptions about accounts receivables, the amount of money customers owe the company. For a considerable time period, management chose to ignore credit department lists of customers who had not paid their bills and were unlikely to do so. In this area, managerial assumptions play two important roles in receivables accounting. In the first place, they contribute to the amount of funds reserved to cover bad debts. The lower the assumption of non- collectable bills, the smaller the reserve fund required. The result is higher earnings. Secondly, if a company sells receivables to a third party, which WorldCom did, then the assumptions contribute to the amount or receivables available for sale. This merry-go-round continued only until the acquisitions were going on smoothly. After strict legal bindings were put into place, WorldCom started to feel the pressure. On October 5, 1999, Sprint Corporation and MCI WorldCom announced a $129 billion merger agreement between the two companies. Had the deal been completed, it would have been the largest corporate merger in history, causing MCI WorldCom to be even larger than AT&T and therefore the largest communications company in the United States. However, the deal did not finalize because of opposition from the U.S. Department of Justice and the European Union on concerns of it creating a monopoly. On July 13, 2000, the boards of directors of both companies terminated the merger process. This halted the WorldCom expansion juggernaut. Bernie Ebbers’ Loan One other ethical and operational issue people want WorldCom to answer is the Board decision to allow Bernie Ebbers a mammoth loan to cover up margin calls. Through generous stock options and purchases, Ebbers' WorldCom holdings grew and grew, and he typically financed these purchases with his existing holdings as collateral. This was not a problem until the value of WorldCom stock declined, and Bernie faced margin calls (a demand to put up more collateral for outstanding loans) on some of his purchases. At that point he faced a difficult dilemma. Because his personal assets were insufficient to meet the call, he could either sell some of his common shares to finance the margin calls or request a loan from the company to cover the calls. Yet, when the board learned of his problem, it refused to let him sell his shares on the grounds that it would depress the stock price and signal a lack of confidence about WorldCom's future. Had he pressed the matter and sold his stock, he would have escaped the bankruptcy financially whole, but Ebbers honestly thought WorldCom would recover. Thus, it was enthusiasm and not greed that trapped Mr. Ebbers. The executives associated with other corporate scandals sold at the top. In fact, other WorldCom executives did much, much better than Ebbers did.
  • 6. The policy of boards of directors authorizing loans for senior executives raises eyebrows. The sheer magnitude of the loans to Ebbers was breath-taking. The $341 million loan the board granted Mr. Ebbers is the largest amount any publicly traded company has lent to one of its officers in recent memory. Beyond that, some question whether such loans are ethical. "A large loan to a senior executive epitomizes concerns about conflict of interest and breach of fiduciary duty," said former SEC enforcement official Seth Taube. Nevertheless, 27 percent of major publicly traded companies had loans outstanding for executive officers in 2000 up from 17 percent in 1998 (most commonly for stock purchase but also home buying and relocation). Moreover, there is the claim that executive loans are commonly sweetheart deals involving interest rates that constitute a poor return on company assets. WorldCom charged Ebbers slightly more than 2percent interest, a rate considerably below that available to "average" borrowers and also below the company's marginal rate of return. Considering such factors, one compensation analyst claims that such lending "should not be part of the general pay scheme of perks for executives…I just think it's the wrong thing to do." Jack Grubman Effect Philip F. Anschutz, founder of ailing local and long-distance upstart Qwest Communications International Inc. reaped $1.9 billion from company stock sales since 1998. Former Qwest CEO Joseph P. Nacchio sold $248 million worth of stock before he was pushed out of the scandal-plagued company in June. Global Crossing founder Gary Winnick sold $734 million of his shares before his company filed for bankruptcy in January. And former WorldCom CEO Bernard J. Ebbers borrowed $341 million from his company before he was ousted in April--and that loan remains to be repaid. What do these execs have in common? They were all central players in a tight-knit telecom clique that dominated the communications industry in the second half of the last decade. Individually, some of these men were well known, but the ties among them are much tacit. The group was linked through Salomon Smith Barney's telecom analyst Jack B. Grubman. Grubman's influence stretched far beyond the three companies mentioned above. According to Thomson Financial Securities Data, Salomon helped 81 telecom companies raise $190 billion in debt and equity since 1996, the year the Telecommunications Act was passed to deregulate the telephone industry. In return,
  • 7. Salomon, part of Citigroup, received hundreds of millions in underwriting fees and tens of millions more for advising its stable of telecom players on mergers and acquisitions. Grubman himself was paid about $20 million a year. Grubman first met Bernie Ebbers in the early 1990s when he was heading up the precursor to WorldCom, LDDS Communications. The two hit it off socially, and Grubman started hyping the company. Investors were handsomely rewarded for following Grubman's buy recommendations until stock reached its high, and Grubman rose financially and by reputation. In fact, Institutional Investing magazine gave Jack a Number 1 ranking in 1999, and Business Week labelled him "one of the most powerful players on Wall Street. So powerful was Grubman in his heyday that he could direct development of the telecom industry. He could raise millions for start-up players, win investor support for a proposed acquisition, or boost a company's stock price. But Grubman's interests were deeply conflicted, and he came to personify the blurred lines between research and investment banking in the boom. More than any other telecom analyst, he was actively involved with the companies he covered. Many critics felt that made it impossible for him to be objective about those companies' prospects. For example, he helped Anschutz recruit Nacchio as Qwest's chief executive in 1997, and he aided Global Crossing's Winnick in his $11 billion acquisition of Frontier Communications. Certainly Grubman did everything he could to tout his personal relationship with Bernie Ebbers. He bragged about attending Bernie's wedding in 1999. He attended board meeting at WorldCom's headquarters. While the other analysts strained to glimpse any titbit of information from the company's conference call, Grubman would monopolize the conversation. As the telecom bubble began deflating in 2000 and 2001 and other analysts began to warn that the industry was straining under the weight of excess capacity and enormous debt, he continued urging investors to load up on shares of Qwest, Global Crossing, WorldCom, and others. In March, 2001, Grubman issued a "State of the Union" report in which he wrote:
  • 8. "We believe that the underlying demand for network based services remains strong. In fact, we believe that telecom services, as a percent of [gross domestic product], will double within the next seven or eight years." Just for the readers’ information, Grubman had a personal history of distorting truth for personal gain. He lied on his official Salomon biography for years--claiming he had graduated from the prestigious Massachusetts Institute of Technology when his alma mater was really Boston University. He also claimed to have grown up in South Philadelphia when he really was from Oxford Circle in the northeast part of Philadelphia. Other Wall Street analysts, including Daniel P. Reingold of CS First Boston, stopped recommending the stock last year because of its deteriorating long-distance business and slowing growth rate. Yet Grubman reiterated his "strong buy" regularly in 2001 because, he said, it had the "best assets in the telecom industry." Grubman didn't downgrade WorldCom to a "neutral" until Apr. 22, when the company slashed its revenue targets for 2002. By that time, WorldCom's shares had dropped about 90% from their peak, to $4. Both Ebbers and WorldCom CFO Scott Sullivan were granted privileged allocations in IPO auctions. While the Securities and Exchange Commission allows underwriters like Salomon Smith Barney to distribute their allotment of new securities as they see fit among their customers, this sort of favouritism has angered many small investors. Banks defend this practice by contending that providing high-net-worth individuals with favoured access to hot IPOs is just good business. Alternatively, they allege that greasing the palms of distinguished investors creates a marketing "buzz" around an IPO, helping deserving small companies trying to go public get the market attention they deserve. For the record, Mr. Ebbers personally made $11 million in trading profits over a four-year period on shares from initial public offerings he received from Salomon Smith Barney. No question, the damage caused by Grubman and his circle of insiders is threatening to undermine the health of the telecom industry. While Grubman and his allies encouraged investors to cough up the billions of dollars needed to make huge new capital investments in fibre-optic networks and broadband connections, it's now clear that that vision of the future was wildly hyped. Billions in investments are going to waste, as little as 3% of new long-distance networks are being used, and investors are fleeing the sector. Even once-stable players are suffering. On July 23, local-phone
  • 9. giant BellSouth said WorldCom owes the company $75 million to $160 million, contributing to a 15% drop in BellSouth's stock price that day. Fraud and Accounting Scandal Unfortunately for thousands of employees and shareholders, WorldCom used questionable accounting practices and improperly recorded $3.8 billion in capital expenditures, which boosted cash flows and profit over all four quarters in 2001 as well as the first quarter of 2002. This disguised the firm’s actual net losses for the five quarters because capital expenditures can be deducted over a longer period of time, whereas expenses must be subtracted from revenue immediately. WorldCom also spread out expenses by reducing the book value of assets from acquired companies and simultaneously increasing the value of goodwill. The company also ignored or undervalued accounts receivable owed to the acquired companies. These accounting practices made it appear as if WorldCom’s financial situation was improving every quarter. As long as WorldCom continued to acquire new companies, accountants could adjust the values of assets and expenses. Internal investigations uncovered questionable accounting practices stretching as far back as 1999. Investors, unaware of the alleged fraud, continued to purchase the company’s stock, which pushed the stock’s price to $64 per share. Even before the improper accounting practices were disclosed, however, WorldCom was already in financial turmoil. Declining rates and revenues and an ambitious acquisition spree had pushed the company deeper in debt. The company also used the rising value of their stock to finance the purchase of other companies. However, it was the acquisition of these companies, especially MCI Communications, that made WorldCom stock so desirable to investors. In July 2001, WorldCom signed a credit agreement with multiple banks to borrow up to $2.65 billion and repay it within a year. According to the banks, WorldCom tapped the entire amount six weeks before the accounting irregularities were disclosed. The banks contend that if they had known WorldCom’s true financial picture, they would not have extended the financing without demanding additional collateral.
  • 10. On June 28, 2002, the Securities and Exchange Commission (SEC) directed WorldCom to disclose the facts underlying the events described in a June 25 press release regarding the company’s intention to restate its 2001 and first quarter 2002 financial statements. The resulting document explained that CFO Scott Sullivan had prepared the financial statements for 2001 and the first quarter of 2002. WorldCom’s audit committee and Arthur Andersen, the firm’s outside auditor, had held a meeting on February 6, 2002, to discuss the audit for year ending in December 31, 2001. Arthur Andersen had assessed WorldCom's accounting practices to determine whether there were adequate controls to prevent material errors in the financial statements. Andersen attested that WorldCom's processes for line cost accruals and for capitalization of assets in property and equipment accounts were effective. In response to specific questions by the committee, Andersen had also indicated that its auditors had no disagreements with management and that it was comfortable with the accounting positions taken by WorldCom. WorldCom admitted to violating generally accepted accounting practices (GAAP), and adjusted their earnings by $11 billion dollars for 1999-2002. Looking at all of WorldCom’s financial activities for the period, experts estimate the total value of the accounting fraud at $79.5 billion. Caught Red-handed So long as there were acquisition targets available, the merry-go-round kept turning, and WorldCom could continue these practices. The stock price was high, and accounting practices allowed the company to maximize the financial advantages of the acquisitions while minimizing the negative aspects. WorldCom and Wall Street could ignore the consolidation issues because the new acquisitions allowed management to focus on the behaviour so welcome by everyone, the continued rise in the share price. All this was put in jeopardy when, in 2000, the government refused to allow WorldCom's acquisition of Sprint. The denial stopped the carousel, put an end to WorldCom's acquisition-without-consolidation strategy and left management a stark choice between focusing on creating value from the previous acquisitions with the possible loss of share value or trying to find other creative ways to sustain and increase the share price. In July 2002, WorldCom filed for bankruptcy protection after several disclosures regarding accounting irregularities. Among them was the admission of improperly accounting for operating expenses as capital expenses in violation of generally accepted accounting practices (GAAP). WorldCom has admitted to a $9 billion adjustment for the period from 1999 through the first quarter of 2002. The chunk of the credit goes to Cynthia Cooper whose careful detective work as an internal auditor at WorldCom exposed some of the accounting irregularities apparently intended to deceive investors. Originally assigned responsibilities in
  • 11. operational auditing, Cynthia and her colleagues grew suspicious of a number of peculiar financial transactions and went outside their assigned responsibilities to investigate. What they found was a series of clever manipulations intended to bury almost $4 billion in misallocated expenses and phony accounting entries. Aftermath WorldCom did not have the cash needed to pay $7.7 billion in debt, and therefore, filed for Chapter 11 bankruptcy protection on July 21, 2002. In its bankruptcy filing, the firm listed $107 billion in assets and $41 billion in debt. WorldCom’s bankruptcy filing allowed it to pay current employees, continue service to customers, retain possession of assets, and gain a little breathing room to reorganize. However, the telecom giant lost credibility along with the business of many large corporate and government clients, organizations that typically do not do business with companies in Chapter 11 proceedings. In 2001 WorldCom created a separate “tracking” stock for its declining MCI consumer long-distance business in the hopes of isolating MCI from WorldCom’s Internet and international operations, which were seemingly stronger. WorldCom announced the elimination of the MCI tracking stock and suspended its dividend in May 2002 in the hopes of saving $284 million a year. The actual savings were just $71 million. The S&P 500 reduced WorldCom’s long-term and short-term corporate credit rating to
  • 12. “junk” status on May 10, 2002, and NASDAQ de-listed WorldCom’s stock on June 28, 2002, when the price dropped to $0.09. In March 2003, WorldCom announced that it would write down close to $80 billion in goodwill, write off $45 billion of goodwill as impaired, and adjust $39.2 billion of plant, property, and equipment accounts and $5.6 billion of other intangible assets to a value of about $10 billion. These 3 figures joined a growing list of similar write- offs and write-downs as companies in the telecommunications, Internet, and high- tech industries admitted they overpaid for acquisitions during the tech boom of the 1990s. Biggest Losers One person who was largely affected by the fall of WorldCom is definitely Bernie Ebbers. He sincerely believed in the company. Even during the recessionary phase he did not behave like other senior execs and sell his shares. He held onto them in hope that WorldCom will bounce back. In his entire career as the head of WorldCom and its predecessors, Mr. Ebbers sold company shares only half a dozen times. Under the terms of the settlement, Ebbers agreed to relinquish a significant portion of his assets, including a lavish home in Mississippi, and his interests in a lumber company, a marina, a golf course, a hotel, and thousands of acres of forested real estate. On paper, Ebbers was supposedly left with around $50,000 in known assets after settlement. Furthermore, on July 13, 2005, Bernard Ebbers received a sentence that would keep him imprisoned for 25 years. On September 26, 2006, Ebbers surrendered himself to the Federal Bureau of Prisons prison at Oakdale, Louisiana, the Oakdale Federal Corrections Institution to begin serving his sentence. Those hardest hit, though, are not in boardrooms, but the thousands of former WorldCom employees, who lost both their jobs and their insurance and pensions. Many of their savings were wiped out by the collapse in the price of the company's stock, and some are still struggling to find work. On August 7, 2002, the exWorldCom 5100 group was formed. It was composed of former WorldCom employees with a common goal of seeking full payment of severance pay and benefits based on the WorldCom Severance Plan. The "5100" stands for the number of WorldCom employees dismissed on June 28, 2002 before WorldCom filed for bankruptcy. Reorganisation & Acquisition WorldCom took many steps toward reorganization, including securing $1.1 billion in loans and appointing Michael Capellas as chairman and CEO. WorldCom also tried to restore confidence in the company, including replacing the board members who failed to prevent the accounting scandal, firing many managers, reorganizing its finance and accounting functions, and making other changes designed to help correct past problems and prevent them from reoccurring. Additionally, the audit department staff is was increased and reported directly to the audit committee of the company’s new board. “We are working to create a new WorldCom,” John Sidgmore said. “We have developed and implemented new systems, policies, and procedures.” In 2003, the company renamed itself MCI and emerged from bankruptcy proceedings in 2004.
  • 13. However, this reorganization was not enough to restore consumer and investor confidence, and Verizon Communications acquired MCI in December 2005. The WorldCom accounting fraud changed the entire telecommunications industry. As part of their overvaluing strategy, WorldCom had also overestimated the rate of growth in Internet usage, and these estimates became the basis for many decisions made throughout the industry. AT&T, WorldCom/MCI’s largest competitor, was also acquired. Over 300,000 telecommunications workers lost their jobs as the telecommunications struggled to stabilize. Many people have blamed the rising number of telecommunication company failures and scandals on neophytes who had no experience in the telecommunication industry. They tried to transform their start- ups into gigantic full-service providers like AT&T, but in an increasingly competitive industry, it was difficult for so many large companies could survive. Acknowledgements [1] Romero, Simon, & Atlas, Rava D. (2002). WorldCom's Collapse: The Overview. New York Times (July 22) [2] Rosenbush, S. (2002). Inside the Telecom Game. Business Week (August 5) [3] WorldCom, a case study update http://www.scu.edu/ethics/dialogue/candc/cases/worldcom-update.html [4] WorldCom, a case study http://www.scu.edu/ethics/dialogue/candc/cases/worldcom.html [5] The big lie: Inside the Rise & Fraud of WorldCom, Documentary http://www.liveleak.com/view?i=fe0_1194129196 [6] WorldCom's Bankruptcy Crisis danielsethics.mgt.unm.edu/pdf/WorldCom%20Case.pdf [7] Sandberg, J. (2002). Bernie Ebbers Bet the Ranch-Really-on WorldCom stock. Wall Street Journal (April 14) [8] Belson, Ken. "WorldCom's Audacious Failure and Its Toll on an Industry." The New York Times, 18 January 2005. [9] MCI Inc. (WorldCom) Wikipedia http://en.wikipedia.org/wiki/MCI_Inc. [10] Bernard Ebbers Wikipedia http://en.wikipedia.org/wiki/Bernard_Ebbers [11] Google Images for the images used, and Wikipedia in general.