Job Search Gone Mobile
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Kevin Walker, Director of Employer Insights at Indeed, discussed the importance of data and technology for talent recruiters during a Thought Leadership Spotlight Presented by Indeed at the 2014 Human Capital Leadership Forum in Dallas on Nov. 20. In his presentation, Walker noted today’s talent recruiters must find ways to connect with “always-on, always-connected” mobile device users, including job seekers from across the globe. Walker pointed out that mobile devices can help talent recruiters engage their target audiences. Mobile matters more today than ever before, Walker added, and talent recruiters who recognize the value of delivering a first-rate mobile experience can improve their chances of finding top talent: “If I had to say, at least from my purview, of anything you can solve in a talent acquisition funnel optimization, the first and only thing you should be focused on is mobile. That alone opens up the funnel to arguably what I would say is a more qualified candidate pool, a more tech savvy candidate pool and largely where the market is going.” Understanding the structure of a mobile device, Walker said, is key for talent recruiters going forward. Providing mobile device users with simple navigation options can help an organization bolster its recruitment efforts, Walker noted. In addition, Walker pointed out that an organization should constantly strive to improve its mobile recruitment efforts as well: “You have to figure out … how to let [candidates] apply. There are lots of different technologies out there [and] there are lots of vendors, and I encourage you to talk to them all and find the right solution for you.” - See more at: http://www.argylejournal.com/chief-human-resources-officer/thought-leadership-spotlight-presented-by-indeed-kevin-walker-director-of-employer-insights-indeed/#sthash.u5mP1oxY.dpuf
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Job Search Gone Mobile
- 1. Kevin Walker Director, Employer Insights Job Search Gone Mobile
- 3. Indeed is where people find jobs # 1 Job Site in the World # 1 Job Site in the US # 1 Mobile App in 20+ countries 150 Million Monthly Worldwide Visitors 6 Million Company Reviews 35 Million Resumes 16 Million Jobs in 50+ Countries 100,000+ Employers sponsor jobs
- 13. 1693: Fairbanks’ tavern in Boston named repository for overseas mail 1966: Xerox launches the Magnafax Telecopier 2004: Gmail launched 2007: Twitter is incorporated The pace of disruption is increasing 1844: First telegraph message sent
- 14. Q1:95 Q1:97 Q1:99 Q1:09Q1:01 Q1:03 Q1:05 Q1:07 Q1:11 Q1:13 0 GlobalUnitsShipped(MMs) 50 100 150 200 Global PC (Desktop/Notebook), Smartphone and Tablet Shipments by Quarter – Q1:95 – Q4:13 Notebook PCsDesktop PCs Tablets Mobile devices are growing faster than PCs ever did 250 Smartphone
- 15. The #mobilemoment is now
- 16. 1990s 2010s Mobile devices are our lens to the world
- 17. Productivity is no longer sacrificed when working from a mobile device
- 18. Mobile is always on
- 19. How does this impact your talent acquisition strategies?
- 20. 50% of job searches come from mobile Source: Indeed
- 21. Mobile job search around the world
- 22. Mobile job seekers are more engaged Marketing Manager New York Mobile job seekers click, evaluate and research 2X the jobs that web users do. 2X more: – Monthly visits – Searches per visit – More job searches
- 23. Today, the mobile experience matters more than ever
- 24. Job seekers are frustrated by a bad experience Email this job?
- 25. Upload a resume? Job seekers are frustrated by a bad experience
- 26. Type out my entire resume? Job seekers are frustrated by a bad experience
- 27. 5% allow job seekers to apply on mobile The mobile experience of the Fortune 500
- 28. Case study: Large National Bank October Clicks on Indeed Organic Clicks 231,231 Sponsored Clicks 41,417 Mobile Organic Clicks 323,879 Mobile Sponsored Clicks 0 Total 596,527
- 29. Case study: Large National Bank October Clicks on Indeed Organic Clicks 231,231 Sponsored Clicks 41,417 Mobile Organic Clicks 323,879 Mobile Sponsored Clicks 0 Total 596,527 54.3% of clicks came from a mobile device
- 30. Case study: Large National Bank October Clicks on Indeed Organic Clicks 231,231 Sponsored Clicks 41,417 Mobile Organic Clicks 323,879 Mobile Sponsored Clicks 0 Total 596,527 54.3% of clicks came from a mobile device 10% Apply Rate = 32,388 Applicants
- 31. Case study: Large National Bank October Clicks on Indeed Organic Clicks 231,231 Sponsored Clicks 41,417 Mobile Organic Clicks 323,879 Mobile Sponsored Clicks 0 Total 596,527 54.3% of clicks came from a mobile device 10% Apply Rate = 32,388 Applicants 1.8% Hire Rate = 583 Hires
- 32. Case study: Large National Bank October Clicks on Indeed Organic Clicks 231,231 Sponsored Clicks 41,417 Mobile Organic Clicks 323,879 Mobile Sponsored Clicks 0 Total 596,527 54.3% of clicks came from a mobile device 10% Apply Rate = 32,388 Applicants 1.8% Hire Rate = 583 Hires Advertising Budget = $0.00
- 34. 1. Ensure career pages and job content are optimized for mobile
- 39. 2. Build and refine a mobile application process
- 40. Do not lose good candidates to overly complex application processes # of online screener questions 80% 70% 60% 50% 40% 30% 20% 10% Reductionin Applications 16.5%17.2% 44.1% 50.0% 70.8% 88.7% 50 10 20 30 40 45+
- 41. Figure out how to enable job seekers to apply from a mobile device
- 42. Converting mobile traffic to applicants
- 43. Applicant data submitted directly into your ATS Integrating in to existing processes & systems
- 44. 3. Invest to reach the right candidates
- 45. Life decisions increasingly begin with online search, and many of these searches are taking place on mobile
- 46. Receive up to 5X more clicks to your jobs Jobs are matched on relevancy, older jobs receive less traffic Sponsored Job Organic Job Provides the most prominent logo branding opportunity Featured Employer 3 ways to reach 150 million job seekers on Indeed
- 47. 65% 65% of your company’s clicks in the last 7 days came from mobile Contact us at gomobile@indeed.com Want to know your mobile number?
- 48. Kevin Walker Director, Employer Insights @kpwalk blog.indeed.com Thanks!
Notes de l'éditeur
- Hello and welcome to today’s talk on seizing the mobile opportunity. The world is now mobile, and everyday activities from selecting a restaurant to reading the news have been transformed. Talent acquisition is no different, and as smartphone ownership has accelerated, job search has evolved from a desktop activity to a mobile one. Mobile is now a growing priority for employers – they increasingly want to know how to make mobile part of their recruiting strategy. Over the next 45 minutes we’ll cover: mobile job search trends, optimizing your jobs for the mobile job seeker and preparing your organization for the mobile moment. We’ll finish up with a 15 minute Q&A.
- Before I begin the presentation, let me introduce myself: I’m Kevin Walker, and I’m Director, Employer Insights here at Indeed. Briefly discuss clients and role. We have included the #IndeedWebinar hashtag to capture the discussion around mobile recruiting. I would encourage you to add to the conversation and tweet during the presentation.
- Introduce Indeed and run through stats. Today, we’re fortunate to welcome over 140 million unique visitors to Indeed each month. There’s a huge audience of job seekers on Indeed conducting more searches than anywhere else. As the #1 job site in the world we’re able to offer a different perspective on mobile recruiting.
- As of May 21, 2014, Katy Perry has 53,1234,789
- The number of tablets being shipped is now greater than desktop and notebook PCs – and significantly, this level of growth happened much more quickly. As a result, more and more people have another device to access the internet with. Smartphones are fuelling the move towards mobile, whereas people tend to use a mobile OS on their tablets which exaggerates the mobile challenge facing organizations.
- As mobile traffic and job search from mobile continues to increase, we have reached the mobile moment. Job search has evolved from a desktop activity to a mobile one.
- Go to any event now - a sports match, concert, conference and you’ll see people taking photos, typing social media posts and searching for information. People don’t leave home without their smartphone. Mobile devices are becoming our lens to the world.
- Go to any event now - a sports match, concert, conference and you’ll see people taking photos, typing social media posts and searching for information. People don’t leave home without their smartphone. Mobile devices are becoming our lens to the world.
- It’s important to recognize that mobile is always on. It’s a myth to think that when people go to work they don’t use their smartphone. People can often access a mobile more easily than a desktop. Unlike desktop, mobile job search is consistent throughout the day and peaks in the evening. If mobile is not part of your recruiting strategy, you’re failing to reach a large pool of active candidates.
- What can your organization do to connect with the mobile job seeker?
- Global job search traffic on Indeed in Jan 2013 was 33%, compared to over 50% today. Job seekers now take their search with them, browsing opportunities when it’s most convenient. Most searches will come from mobile in the future.
- The growth of mobile is a global trend – with many countries around the globe boasting well over 50% of searches from mobile.
- One of the most important characteristics of mobile job seekers that we’re keen to emphasize today is that they are more engaged than desktop job seekers. They click, evaluate and research at least twice as many jobs as desktop users.
- How does it look to job seekers when an employer doesn’t provide a good mobile experience? It’s not very pretty. Jobs are hard to find and view – and the mobile-savvy consumer does not have a lot of patience for that type of experience. Despite the fact that we all know this intuitively, a study from the Financial Times and Incentivated, a mobile marketing company, found that two-thirds of companies in the FTSE 100 still have websites that are difficult to use on smartphones.
- This study found only 5% of Fortune 500 companies allowed job seekers to apply for jobs via mobile. And it’s even less for other types of companies. That means not being able to take advantage of that 1/3 of job search traffic coming from mobile. Our phones are with us all the time and people expect a seamless experience on mobile. We expect to be able to do everything from our phones, no matter where we are. Source: iMomentous
- How does it look to job seekers when an employer doesn’t provide a good mobile experience? It’s not very pretty. Jobs are hard to find and view – and the mobile-savvy consumer does not have a lot of patience for that type of experience. Despite the fact that we all know this intuitively, a study from the Financial Times and Incentivated, a mobile marketing company, found that two-thirds of companies in the FTSE 100 still have websites that are difficult to use on smartphones.
- How does it look to job seekers when an employer doesn’t provide a good mobile experience? It’s not very pretty. Jobs are hard to find and view – and the mobile-savvy consumer does not have a lot of patience for that type of experience. Despite the fact that we all know this intuitively, a study from the Financial Times and Incentivated, a mobile marketing company, found that two-thirds of companies in the FTSE 100 still have websites that are difficult to use on smartphones.
- How does it look to job seekers when an employer doesn’t provide a good mobile experience? It’s not very pretty. Jobs are hard to find and view – and the mobile-savvy consumer does not have a lot of patience for that type of experience. Despite the fact that we all know this intuitively, a study from the Financial Times and Incentivated, a mobile marketing company, found that two-thirds of companies in the FTSE 100 still have websites that are difficult to use on smartphones.
- How does it look to job seekers when an employer doesn’t provide a good mobile experience? It’s not very pretty. Jobs are hard to find and view – and the mobile-savvy consumer does not have a lot of patience for that type of experience. Despite the fact that we all know this intuitively, a study from the Financial Times and Incentivated, a mobile marketing company, found that two-thirds of companies in the FTSE 100 still have websites that are difficult to use on smartphones.
- How does it look to job seekers when an employer doesn’t provide a good mobile experience? It’s not very pretty. Jobs are hard to find and view – and the mobile-savvy consumer does not have a lot of patience for that type of experience. Despite the fact that we all know this intuitively, a study from the Financial Times and Incentivated, a mobile marketing company, found that two-thirds of companies in the FTSE 100 still have websites that are difficult to use on smartphones.
- Now let’s talk about solving that “last mile” problem – making sure people can apply to your jobs on mobile. Indeed provide a free solution that any employer can use – Indeed Apply. It allows people on any device to apply to your job. It’s continually tested and optimized across millions of mobile applies to provide the best possible experience for your candidates. Let’s take a look at that experience – step by step. [Presenter: you must be in presentation mode to see each step of the process appear on screen. For talking points, just describe each step of the experience as it appears on screen.]
- Now let’s talk about solving that “last mile” problem – making sure people can apply to your jobs on mobile. Indeed provide a free solution that any employer can use – Indeed Apply. It allows people on any device to apply to your job. It’s continually tested and optimized across millions of mobile applies to provide the best possible experience for your candidates. Let’s take a look at that experience – step by step. [Presenter: you must be in presentation mode to see each step of the process appear on screen. For talking points, just describe each step of the experience as it appears on screen.]
- Now let’s talk about solving that “last mile” problem – making sure people can apply to your jobs on mobile. Indeed provide a free solution that any employer can use – Indeed Apply. It allows people on any device to apply to your job. It’s continually tested and optimized across millions of mobile applies to provide the best possible experience for your candidates. Let’s take a look at that experience – step by step. [Presenter: you must be in presentation mode to see each step of the process appear on screen. For talking points, just describe each step of the experience as it appears on screen.]
- People want to be able to take their search with them. They expect to be able to search whenever and wherever they want.
- Conclude talk and invite Q&A opportunity.