Apple is a leading technology company that designs, manufactures, and markets smartphones, computers, and other consumer electronics. It has a diverse product line including the iPhone, iPad, Mac, Apple Watch, and AirPods. While facing competition from companies like Samsung, Google, and Microsoft, Apple maintains a strong position in the technology market due to continual innovation and loyal customers for its high-quality products and services. Looking ahead, Apple is focused on expanding its subscription offerings like Apple TV+ and Apple Arcade to drive additional revenue streams.
2. Apple Overview
• Apple designs, manufactures and
sales smartphones, personal
computers, tablets, wearables,
entertainment media, software and
accessories.
• Apple’s geographical regions
include the Americas, Europe,
Greater China, Japan, and Asia
Pacific.
3. History of Apple & Market
• Apple was started by Steve Jobs but if it
wasn’t for his friend Ronald Wayne there
wouldn’t be any iPhones, IPads, or iMacs
today.
• Steve convinced Ronald to take 10% of the
stocks but sadly Wayne backed out 12 days
later
• Apples market that they serve is ages between
20-45, US and international , and from urban
areas plus married with kids
4. Apple Competitors
Netflix - competes in the market of media streaming. As of now Netflix is a great substitute in the area of streaming.
Google - competes in the market for mobile software, its Android OS is a great substitute for Apple’s operating system.
Samsung - competes mostly in the market of cell phones and just depending upon personal preference it is a great substitute.
Microsoft - competes mainly in pc operating system and has been a leader in this market and makes a great substitute.
5. Competition Structure
Apple is a in oligopoly market for its products and services. For each of
its products there are a few large competitors and entry into each of
these markets is difficult. The competitors that are in the market all have
products that are identical in function. There are also smaller
competitors that have a small share of the market.
6. Apple Revenue Streams
• Apple generates lots of revenue from their
products like iPhones, Apple Watches, iPod,
iMac, Apple TV and so on
• They also get revenue from charged fees like
the iTunes Store, The app store, The Mac
store, etc.
• Most of its Revenue is from iPhones like
shown in this pie chart
7. CONSUMER INCOME
With middle-class incomes at a standstill it will cause a shrinkage in the high-end consumer goods
market, like Apple.
9. Rising Apple Trends
A gaming subscription for your Apple mobile
devices, desktops & TV.
A video subscription service that will feature all
original content exclusive to Apple.
10. WHAT’S NEXT?
• Apple will continue advancing the hardware and software of Apple products.
• Developing more subscription based programs that will be exclusive to Apple.
• Providing more compatible products to use Apple services (i.e. Apple Music)
11. NUMBER OF BUYERS
• Apple revenue for the quarter ending September 30,
2019 was $64.040B, a 1.81% increase year-over-year.
• Apple revenue for the twelve months ending September
30, 2019 was $260.174B, a 2.04% decline year-over-
year.
• Apple annual revenue for 2019 was $260.174B, a 2.04%
decline from 2018.
12. Elasticity
• Raising the prices even more on apple
products will make a slight difference,
people will still buy them
• Lowering the prices will make a huge
difference, the demand for them will go up
• Apple products are a luxury product, they sell
them with the high prices they do because of
how much the labor and manufacturing cost.
Elasticity
13. INPUT PRICES
Most of the main Apple
products are made in China.
A recent article stated that
the President’s proposed
tariffs on the products made
in China would force
consumers to pay more for
the latest models.
14. TECHNOLOGY•Apple recently launch a new brand of technology
“Apple TV”. This product will compete with cable tv
and other live streaming services.
•This service will more than likely increase sales in
Apple products, as it would allow you to stream the
tv service from iPhones, iPads, and MacBooks.
15. EXPECTATIONS
Tim Cook is very creative when
it comes to sales for Apple. He
sent a letter to investors revising
guidelines for the 2019 year.
• Revenue $84 Billion
• Gross Margin 38%
• Operating expenses $8.7 Billion
• Other income/expense $550
Million
• Tax Rate 16.5%
16. ENTRY/EXIT
Apple is the top technology company with a market value of
over $1.16 trillion. This company is very creative with making
and producing products.
• Competitors would have to spend years of planning and
plotting.
• Merge with other tech companies.
• Gain a lot of investors.
Even doing all of that would set them back from competing. It
would basically be starting from scratch and playing catchup.
On top of all that, Apple would still be growing.
17. Wrap Up
• As stated in the previous slide, Apple is the top
technology company. They produce vast amount of
products and services.
• They have almost monopolized the technology industry
and greatly impacted the way we communicate.
• We just love their products!
Why did you select this business?
18. Works Cited
Slide 2 - Video - Apple. (2019, April 2). Apple at Work - The Underdogs[video file]. Retrieved from https://www.youtube.com/watch?
v=G9TdA8d5aaU
Slide 2 - Journal, W. S. (2020, January 15). AAPL | Apple Inc. Company Profile & Executives - WSJ. Retrieved from https://www.wsj.com/
market-data/quotes/AAPL/company-people
Slide 3 - Rawlinson, N. (2017, April 25). Apple was 41 years old in April, here's some history. Retrieved from https://
www.macworld.co.uk/feature/apple/history-of-apple-steve-jobs-mac-3606104/
Slide 5- Margaret.V ( 2019,January 25) https://revenuesandprofits.com/how-apple-makes-money-understanding-apple-business-
strategy/
Slide 6 - Apple Inc. PESTLE Analysis. (2016, June 21). Retrieved from https://pestleanalysis.com/apple-pestle-analysis
Slide 8 - Apple introduces Apple Arcade - the world's first game subscription service for mobile, desktop and the living room. (2020,
January 18). Retrieved from https://www.apple.com/newsroom/2019/03/apple-introduces-apple-arcade-the-worlds-first-game-
subscription-service-for-mobile-desktop-and-the-living-room
Slide 8 - Apple TV launches November 1, featuring originals from the world's greatest storytellers. (2020, January 18). Retrieved from
https://www.apple.com/newsroom/2019/09/apple-tv-launches-november-1-featuring-originals-from-the-worlds-greatest-
storytellers/
19. Works Cited
Slides 13-17 - Graham, J. (2019, August 2). Trump tariffs could hit the iPhone. Retrieved from https://
www.usatoday.com/story/tech/talkingtech/2019/08/01/trumps-china-tariff-could-increase-iphone-price-
up-100/1892577001/
Hassan, Z. ul, Zia, Zia, Zia, & Zia. (2019, July 18). Apple Might Bring The Old Rainbow Logo Back. Retrieved from
http://pakistansays.com/2019/07/18/apple-might-bring-the-old-rainbow-logo-back/
KVN, R. (2017, July 21). Fortune Global 500 List: Apple beats Samsung, Amazon to lead top 10 technology companies.
Retrieved from https://www.ibtimes.co.in/fortune-global-500-list-apple-beats-samsung-amazon-lead-top-10-
technology-companies-735511
Leger, H. S. (2019, November 6). Apple TV Plus review. Retrieved from https://www.techradar.com/reviews/apple-tv-
plus
Letter from Tim Cook to Apple investors. (2020, January 18). Retrieved from https://www.apple.com/newsroom/
2019/01/letter-from-tim-cook-to-apple-investors/
Pierini, D. (2019, October 4). Why Apple CEO Tim Cook hates cryptocurrency. Retrieved from https://
www.cultofmac.com/657130/tim-cook-cryptocurrency/
Yekusiel. (2019, May 13). TRADE WAR: China Hikes Tariffs on $60B in US Goods; Trump Promises Chinese "Will Be
Hurt Very Badly" . Retrieved from https://www.theyeshivaworld.com/news/general/1726216/trade-war-escalates-
china-hikes-tariffs-on-60b-in-us-goods-trump-promises-chinese-will-be-hurt-very-badly.html
Zehra Öney. (2019, November 5). Apple Beats Q4 Earnings Expectations. Retrieved from http://www.zehraoney.com/
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