1. Ariba
Knowledge
Nuggets
Ariba LIVE 2011: The Future of Business Commerce
April 10 - 12, 2011 Gaylord Opryland Hotel & Convention Center
Nashville , TN - United States
You're operating in a world where global trading partners find each other and do business at the
speed of light. Where competitive advantage is achieved and defended through collaborative
intelligence networks. Where survival is determined by how efficiently and effectively your
organization extends its business commerce processes beyond its four walls.
To keep up and even lead the pack, you must get connected—the future of business commerce lies
in the ability to be connected, efficient, and informed.
Register now for Ariba LIVE 2011, where you can strengthen your capacity for all three by:
• Developing peer-based, knowledge-sharing communities
• Growing, managing, and profiting from your web of peer and trading partner relationships
• Executing business commerce processes across your entire value chain
• Communicating and collaborating with partners up and down your supply chain
We'll bring together more than 1,200 forward-thinking leaders, customers, media professionals, and
analysts to share best practices and
insights. Knowledge that will help you
to ensure you're doing business with
the best trading partners, getting best
value, and maximizing cash.
This conference is for executives and
practitioners in the areas of
procurement, sales, marketing,
finance, AP/ treasury, legal, and IT —
anyone in your organization who
shares responsibility for buying,
AribaLIVE 2011….
Join other professionals
focused on SUCCESS!

2. DON’T MISS OUT ON THESE KEYNOTE SPEAKERS
Robert Calvert
B2B Integration Program Manager Hewlett Packard
Robert Calvert is Hewlett Packard's B2B Integration Program Manager for the Americas. Based in
Tampa Florida, he is the business owner of HP's integration strategy with customers and partners,
enabling end-to-end electronic relationships. He has 13 years of eBusiness experience. Has the
longest supplier experience with Ariba within HP, beginning in 1999.
Chip Graham
Marketing Director, EBSCO
Chip has spent more than 12 years in various capacities at EBSCO. In his present role as
Marketing Director, he oversees the EIS marketing services group within Corporate
Communications that is responsible for meeting the marketing and communications needs of
EBSCO Information Services. He began this role in 2008, after successfully researching,
developing, and managing the introduction of EBSCO Information MarketPlace™ in his role as
Product Manager for this Web-based application for managing spend on magazines, books,
newspapers, and e-journal subscriptions. Chip has also held a variety of marketing and Internet
development roles at EBSCO Industries, Inc. for several divisions.
Michael Knipper
Senior Vice President, Enterprise Services
The Hartford Financial Services Group, Inc.
Michael Knipper is senior vice president of Enterprise Services at The Hartford Financial Services
Group, Inc. He is responsible for the delivery and governance of three key areas of shared
enterprise service: Workplace Resources, Corporate Procurement and Procurement Technology
& Operations. Prior to joining The Hartford in 2007, Knipper spent 11 years at ING Americas and
the former Aetna, based first in Hartford and then Atlanta. At ING he was responsible for
procurement, real estate, accounts payable and related functions for the U.S., Canada, Mexico and Chile. Prior to
joining Aetna, he worked for over 10 years for Doral Hotels & Resorts in various leadership positions at hotels in
Manhattan, Mexico, Pennsylvania and St. Maarten, N.A.
Bob Woodward
Investigative Reporter and Non-Fiction Author
Bob Woodward is regarded as one of America's preeminent investigative reporters and non-fiction
authors. He has worked for The Washington Post since 1971 as a reporter, and is currently an
associate editor of the Post. While a young reporter for The Washington Post in 1972, Woodward
was teamed up with Carl Bernstein; the two did much, but not all, of the original news reporting on
the Watergate scandal that led to numerous government investigations and the eventual
resignation of President Richard Nixon. Gene Roberts, former managing editor of The New York
Times has called the work of Woodward and Bernstein "maybe the single greatest reporting effort of all time."
Woodward has authored or coauthored 16 non-fiction books in the last 36 years. All 16 have been national
bestsellers and 12 of them have been #1 national non-fiction bestsellers – more #1 national non-fiction bestsellers
than any contemporary author. He has written multiple #1 national non-fiction bestsellers on a wide range of
subjects in each of the four decades he has been active as an author, from 1974 to 2010.
Ariba speakers on Main Stage at Ariba Live 2011 include:
Robert M. Calderoni Kevin Costello
Chairman and Chief Executive Officer, Ariba, Inc. President, Ariba, Inc.
.
Bhaskar Himatsingka Tim Minahan
Chief Technology Officer, Ariba, Inc Chief Marketing Officer, Ariba, Inc.

3. Ariba Live Agenda Highlights
• Insights from exciting keynote presenters and market leaders
• More than 42 unique breakout sessions
• More than 45 exhibitors
• More than 1,200 attendees, each one a business commerce networking opportunity
• Annual Ariba Excellence Awards
• Onsite, daily solution demonstrations
Three days of learning, networking, and fun…
NEW THIS YEAR—Ariba User Conference to be held concurrently!
User Conferences and User Groups
New in 2011: Ariba User Conference Incorporated with Ariba LIVE!
April 10 - 12, 2011 Gaylord Opryland Hotel & Convention Center
Nashville , TN - United States
New this year, the North America User Conference will take place in conjunction with Ariba LIVE.
You’ll get all the benefits of Ariba LIVE’s great main stage and networking events and at the same
time have access to multiple dedicated tracks just for the user base. This will be a great opportunity
for you as a user to interact with Ariba solutions managers, engineers, and solution strategists. From
Ariba enablement team leaders to procurement analysts, you will gain the first-hand information you
need to be successful in the world of better commerce. If you are being charged with delivering
results that take your company to new heights, you can’t afford to miss the 2011 Ariba User
Conference.