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#AribaLIVE
@ariba
Winning Business on
Ariba Discovery
K. Alexander Ashe, Spendology
Sam Crawford Sr., Armed Forces Rehab & Renovations
Jonah Manning, PeopleOps
April 8, 2015
© 2015 Ariba – an SAP company. All rights reserved.
#AribaLIVE @ariba
SPENDOLOGY
K. Alexander Ashe, CEO
© 2015 Ariba – an SAP company. All rights reserved.2
Smarter You. Smarter We.
@spendology
#AribaLIVE @ariba
Spendology:
Smarter You. Smarter We.
© 2015 Ariba – an SAP company. All rights reserved.3
Spendology develops apps, software, and services that activate financial
intelligence in people and organizations
Consumer. Smarter You:
• Millennial Customers
• Social Content
• Mobile Apps
Business. Smarter We:
• Digital Soapbox
• Resources
• Consulting
• Custom Software Development
Digital Soapbox
Attract Millennial Customers
@spendology
#AribaLIVE @ariba
Smarter You.
• Consumer apps that activate financial
intelligence
• Millennial customer-base
• Instant Budget App: Quickly create a
personal budget
• Rent vs. Own Calculator App
• Gas vs. Electric Car App
© 2015 Ariba – an SAP company. All rights reserved.4
@spendology
#AribaLIVE @ariba
Smarter We.
© 2015 Ariba – an SAP company. All rights reserved.5
How does a consumer Fintech company enter the B2B market?
@spendology
#AribaLIVE @ariba
Develop a Competitive
Service Offering
© 2015 Ariba – an SAP company. All rights reserved.6
Employees need the
Decision Rights to
prevent or resolve
problems and
delight customers
Identify and eliminate
process and service
issues related to
Millennial service
offerings
Provide internal tools that show the ROI of
engagement efforts and enable customer
relationship management
#AribaLIVE @ariba
Winning Business on Ariba
© 2015 Ariba – an SAP company. All rights reserved.7
• Leverage core capabilities
• Identify low-hanging fruit
• Solicit and review feedback
• Deliver excellent service from
response to project completion
Digital Engagement
Service Excellence
Aspirational Branding
Digital Dashboard
Millennial-focused Services
#AribaLIVE @ariba
The Customer Decision Journey
8
Source: The Consumer Decision Journey, McKinsey & Co.
© 2015 Ariba – an SAP company. All rights reserved.
@spendology
#AribaLIVE @ariba
Achieving Customer Delight
9
• Transparent pricing
• Deliver enterprise savings
• End-to-end logistics and
order fulfillment
© 2015 Ariba – an SAP company. All rights reserved.
@spendology
#AribaLIVE @ariba
Achieving Customer Delight
(cont.)
10
• Anticipate the customer’s
issues and uncertainties
• Communicate concerns
quickly and effectively
• Resolve problems before
they happen
© 2015 Ariba – an SAP company. All rights reserved.
@spendology
#AribaLIVE @ariba
Highlights
© 2015 Ariba – an SAP company. All rights reserved.11
15 projects with
Bank of America
via Ariba Discovery
Selected for
Google Developers
Startup Launch
CEO invited
to speak at
AribaLIVE Conference
@spendology
#AribaLIVE @ariba
Results
© 2015 Ariba – an SAP company. All rights reserved.12
>90%
34%
25X
Customer satisfaction rating
Win rate on invited Ariba Discovery projects
Increase in annual B2B revenue
@spendology
#AribaLIVE @ariba
Lessons Learned
• Understand your company’s goals and capabilities
• Select “stretch” projects that leverage core capabilities while
building new service offerings
• Achieve customer delight by anticipating customer needs and
solving problems before they happen
13 © 2015 Ariba – an SAP company. All rights reserved.
@spendology
#AribaLIVE @ariba
Next Steps
• Use Ariba Discovery’s partnership request feature to work with
existing clients to offer new services
• Develop, source and launch new services using Ariba Discovery
Buyer
• Leverage track record developed on Ariba Discovery to pursue
“Leap” opportunities
14 © 2015 Ariba – an SAP company. All rights reserved.
@spendology
#AribaLIVE @ariba
https://www.spendology.net
Email: kashe@spendology.net
Twitter: @spendology
© 2015 Ariba – an SAP company. All rights reserved.15
@spendology
#AribaLIVE
@ariba
Winning Business on
Ariba Discovery
Sam Crawford, CEO & Founder, Armed Forces Rehab & Renovations
April 8, 2015
© 2015 Ariba – an SAP company. All rights reserved.
#AribaLIVE @ariba
ARMED FORCES REHAB
& RENOVATIONS
Sam Crawford, CEO & Founder
© 2015 Ariba – an SAP company. All rights reserved.17
#AribaLIVE @ariba
Who We Are
© 2015 Ariba – an SAP company. All rights reserved.18
Our
Mission
Connecting the right-skilled Veterans to support
commercial and residential construction projects, and
provide superior customer service
Our
Vision
Veteran Crews in all 50 states by 2016
Our
Competition
Other construction companies of all sizes in 49 cities,
12 states
#AribaLIVE @ariba
What Differentiates AFR&R
• Hard working veterans that care about achieving the exact
specifications expressed by clients
• Veterans Administration/ADA certified
© 2015 Ariba – an SAP company. All rights reserved.19
#AribaLIVE @ariba
Business Challenges
© 2015 Ariba – an SAP company. All rights reserved.20
Close
Rate6 1
Before Ariba Discovery
#AribaLIVE @ariba
Starting on Ariba Discovery
• Reluctant to try –
started 6 months ago
• With Keaton found business on
Ariba Discovery – fell in LOVE
• Ariba Discovery delivered
credible leads
• Has opened up new business
channels
© 2015 Ariba – an SAP company. All rights reserved.21
#AribaLIVE @ariba
Top 3
© 2015 Ariba – an SAP company. All rights reserved.22
DislikesLikes
• Keaton
• Toll free customer support
• Future growth
I have no dislikes about
Ariba Discovery at all.
I am that comfortable.
#AribaLIVE @ariba
Results
© 2015 Ariba – an SAP company. All rights reserved.23
100+
RESPONDED TO
• Ariba Discovery gets me in on opportunities early and
on first name basis with potential customers
• Priceless
Opportunities
50%Shortlisted
30%WIN RATE
#AribaLIVE @ariba
Lessons Learned
• Dream com true! Ariba Discovery opens up incredible doors that
enables him to bid on huge jobs
• Speed and ease of getting questions answered
• You CAN teach an old dog new tricks
© 2015 Ariba – an SAP company. All rights reserved.24
#AribaLIVE @ariba
Recommendations
• Trust Keaton, he is more than just a name and number
• Don’t hesitate! Set up or refine your profile today so you can
start mining the relevant leads ASAP
• Be open to exploring leads that do not look like they are in your
sweet spot, because they may be
© 2015 Ariba – an SAP company. All rights reserved.25
#AribaLIVE @ariba
Next Steps
© 2015 Ariba – an SAP company. All rights reserved.26
Upgrading to
AdvantagePlus
50 states
by 2016
Customer for Life –
Never want to be
without Ariba
#AribaLIVE @ariba
© 2015 Ariba – an SAP company. All rights reserved.27
http://ArmedForcesR&R.com
Email: godfather.afc@gmail.com
Phone: 330-949-6242
#AribaLIVE
@ariba
Winning Business on
Ariba Discovery
Jonah Manning, Founder & CEO, PeopleOps
April 8, 2015
© 2015 Ariba – an SAP company. All rights reserved.
#AribaLIVE @ariba
© 2015 Ariba – an SAP company. All rights reserved.29
“Find out what others hate
doing and be really good at it.”
– My Dad
#AribaLIVE @ariba
PEOPLEOPS
Jonah Manning, Founder & CEO
© 2015 Ariba – an SAP company. All rights reserved.30
#AribaLIVE @ariba
What Does PeopleOps Do?
© 2015 Ariba – an SAP company. All rights reserved.31
Our selling strategy
is simple.
#AribaLIVE @ariba
When it Comes to Finding
New Business
© 2015 Ariba – an SAP company. All rights reserved.32
#AribaLIVE @ariba
We Are A Boutique…but Global
© 2015 Ariba – an SAP company. All rights reserved.33 © 2015 Ariba, Inc. All rights reserved.
Miami
San Francisco
Singapore
Paris
London
#AribaLIVE @ariba
© 2015 Ariba – an SAP company. All rights reserved.34
#AribaLIVE @ariba
In Less than One Year
© 2015 Ariba – an SAP company. All rights reserved.35
Shortlisted
Success Rate
DOZEN
PROJECTS
11M
WORTH an
estimated
In Revenue
2xRevenue
Growth 1 10OUT
OF
FOR A
#AribaLIVE @ariba
PeopleOps Evolved
© 2015 Ariba – an SAP company. All rights reserved.36
PeopleOps is a boutique
(but global)
#AribaLIVE @ariba
Lessons Learned
• Don’t just rely on ‘Matched Leads’
• Don’t be afraid to fight for fair reviews
© 2015 Ariba – an SAP company. All rights reserved.37
#AribaLIVE @ariba
Recommendations
• Go upstream
• Cultivate your own network of channel partners
• Channel your inner Hemingway
© 2015 Ariba – an SAP company. All rights reserved.38
#AribaLIVE @ariba
Next Steps
© 2015 Ariba – an SAP company. All rights reserved.39
We are hiring like crazy and planning
a few small offices in Europe,
West Coast, North East, and Asia.
#AribaLIVE @ariba
© 2015 Ariba – an SAP company. All rights reserved.40
http://www.peopleops.com
Email: jmanning@peopleops.com
Twitter: @jonahmanning
#AribaLIVE @ariba
QUESTIONS
© 2015 Ariba – an SAP company. All rights reserved.41

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Winning Business on Ariba Discovery

  • 1. #AribaLIVE @ariba Winning Business on Ariba Discovery K. Alexander Ashe, Spendology Sam Crawford Sr., Armed Forces Rehab & Renovations Jonah Manning, PeopleOps April 8, 2015 © 2015 Ariba – an SAP company. All rights reserved.
  • 2. #AribaLIVE @ariba SPENDOLOGY K. Alexander Ashe, CEO © 2015 Ariba – an SAP company. All rights reserved.2 Smarter You. Smarter We. @spendology
  • 3. #AribaLIVE @ariba Spendology: Smarter You. Smarter We. © 2015 Ariba – an SAP company. All rights reserved.3 Spendology develops apps, software, and services that activate financial intelligence in people and organizations Consumer. Smarter You: • Millennial Customers • Social Content • Mobile Apps Business. Smarter We: • Digital Soapbox • Resources • Consulting • Custom Software Development Digital Soapbox Attract Millennial Customers @spendology
  • 4. #AribaLIVE @ariba Smarter You. • Consumer apps that activate financial intelligence • Millennial customer-base • Instant Budget App: Quickly create a personal budget • Rent vs. Own Calculator App • Gas vs. Electric Car App © 2015 Ariba – an SAP company. All rights reserved.4 @spendology
  • 5. #AribaLIVE @ariba Smarter We. © 2015 Ariba – an SAP company. All rights reserved.5 How does a consumer Fintech company enter the B2B market? @spendology
  • 6. #AribaLIVE @ariba Develop a Competitive Service Offering © 2015 Ariba – an SAP company. All rights reserved.6 Employees need the Decision Rights to prevent or resolve problems and delight customers Identify and eliminate process and service issues related to Millennial service offerings Provide internal tools that show the ROI of engagement efforts and enable customer relationship management
  • 7. #AribaLIVE @ariba Winning Business on Ariba © 2015 Ariba – an SAP company. All rights reserved.7 • Leverage core capabilities • Identify low-hanging fruit • Solicit and review feedback • Deliver excellent service from response to project completion Digital Engagement Service Excellence Aspirational Branding Digital Dashboard Millennial-focused Services
  • 8. #AribaLIVE @ariba The Customer Decision Journey 8 Source: The Consumer Decision Journey, McKinsey & Co. © 2015 Ariba – an SAP company. All rights reserved. @spendology
  • 9. #AribaLIVE @ariba Achieving Customer Delight 9 • Transparent pricing • Deliver enterprise savings • End-to-end logistics and order fulfillment © 2015 Ariba – an SAP company. All rights reserved. @spendology
  • 10. #AribaLIVE @ariba Achieving Customer Delight (cont.) 10 • Anticipate the customer’s issues and uncertainties • Communicate concerns quickly and effectively • Resolve problems before they happen © 2015 Ariba – an SAP company. All rights reserved. @spendology
  • 11. #AribaLIVE @ariba Highlights © 2015 Ariba – an SAP company. All rights reserved.11 15 projects with Bank of America via Ariba Discovery Selected for Google Developers Startup Launch CEO invited to speak at AribaLIVE Conference @spendology
  • 12. #AribaLIVE @ariba Results © 2015 Ariba – an SAP company. All rights reserved.12 >90% 34% 25X Customer satisfaction rating Win rate on invited Ariba Discovery projects Increase in annual B2B revenue @spendology
  • 13. #AribaLIVE @ariba Lessons Learned • Understand your company’s goals and capabilities • Select “stretch” projects that leverage core capabilities while building new service offerings • Achieve customer delight by anticipating customer needs and solving problems before they happen 13 © 2015 Ariba – an SAP company. All rights reserved. @spendology
  • 14. #AribaLIVE @ariba Next Steps • Use Ariba Discovery’s partnership request feature to work with existing clients to offer new services • Develop, source and launch new services using Ariba Discovery Buyer • Leverage track record developed on Ariba Discovery to pursue “Leap” opportunities 14 © 2015 Ariba – an SAP company. All rights reserved. @spendology
  • 15. #AribaLIVE @ariba https://www.spendology.net Email: kashe@spendology.net Twitter: @spendology © 2015 Ariba – an SAP company. All rights reserved.15 @spendology
  • 16. #AribaLIVE @ariba Winning Business on Ariba Discovery Sam Crawford, CEO & Founder, Armed Forces Rehab & Renovations April 8, 2015 © 2015 Ariba – an SAP company. All rights reserved.
  • 17. #AribaLIVE @ariba ARMED FORCES REHAB & RENOVATIONS Sam Crawford, CEO & Founder © 2015 Ariba – an SAP company. All rights reserved.17
  • 18. #AribaLIVE @ariba Who We Are © 2015 Ariba – an SAP company. All rights reserved.18 Our Mission Connecting the right-skilled Veterans to support commercial and residential construction projects, and provide superior customer service Our Vision Veteran Crews in all 50 states by 2016 Our Competition Other construction companies of all sizes in 49 cities, 12 states
  • 19. #AribaLIVE @ariba What Differentiates AFR&R • Hard working veterans that care about achieving the exact specifications expressed by clients • Veterans Administration/ADA certified © 2015 Ariba – an SAP company. All rights reserved.19
  • 20. #AribaLIVE @ariba Business Challenges © 2015 Ariba – an SAP company. All rights reserved.20 Close Rate6 1 Before Ariba Discovery
  • 21. #AribaLIVE @ariba Starting on Ariba Discovery • Reluctant to try – started 6 months ago • With Keaton found business on Ariba Discovery – fell in LOVE • Ariba Discovery delivered credible leads • Has opened up new business channels © 2015 Ariba – an SAP company. All rights reserved.21
  • 22. #AribaLIVE @ariba Top 3 © 2015 Ariba – an SAP company. All rights reserved.22 DislikesLikes • Keaton • Toll free customer support • Future growth I have no dislikes about Ariba Discovery at all. I am that comfortable.
  • 23. #AribaLIVE @ariba Results © 2015 Ariba – an SAP company. All rights reserved.23 100+ RESPONDED TO • Ariba Discovery gets me in on opportunities early and on first name basis with potential customers • Priceless Opportunities 50%Shortlisted 30%WIN RATE
  • 24. #AribaLIVE @ariba Lessons Learned • Dream com true! Ariba Discovery opens up incredible doors that enables him to bid on huge jobs • Speed and ease of getting questions answered • You CAN teach an old dog new tricks © 2015 Ariba – an SAP company. All rights reserved.24
  • 25. #AribaLIVE @ariba Recommendations • Trust Keaton, he is more than just a name and number • Don’t hesitate! Set up or refine your profile today so you can start mining the relevant leads ASAP • Be open to exploring leads that do not look like they are in your sweet spot, because they may be © 2015 Ariba – an SAP company. All rights reserved.25
  • 26. #AribaLIVE @ariba Next Steps © 2015 Ariba – an SAP company. All rights reserved.26 Upgrading to AdvantagePlus 50 states by 2016 Customer for Life – Never want to be without Ariba
  • 27. #AribaLIVE @ariba © 2015 Ariba – an SAP company. All rights reserved.27 http://ArmedForcesR&R.com Email: godfather.afc@gmail.com Phone: 330-949-6242
  • 28. #AribaLIVE @ariba Winning Business on Ariba Discovery Jonah Manning, Founder & CEO, PeopleOps April 8, 2015 © 2015 Ariba – an SAP company. All rights reserved.
  • 29. #AribaLIVE @ariba © 2015 Ariba – an SAP company. All rights reserved.29 “Find out what others hate doing and be really good at it.” – My Dad
  • 30. #AribaLIVE @ariba PEOPLEOPS Jonah Manning, Founder & CEO © 2015 Ariba – an SAP company. All rights reserved.30
  • 31. #AribaLIVE @ariba What Does PeopleOps Do? © 2015 Ariba – an SAP company. All rights reserved.31 Our selling strategy is simple.
  • 32. #AribaLIVE @ariba When it Comes to Finding New Business © 2015 Ariba – an SAP company. All rights reserved.32
  • 33. #AribaLIVE @ariba We Are A Boutique…but Global © 2015 Ariba – an SAP company. All rights reserved.33 © 2015 Ariba, Inc. All rights reserved. Miami San Francisco Singapore Paris London
  • 34. #AribaLIVE @ariba © 2015 Ariba – an SAP company. All rights reserved.34
  • 35. #AribaLIVE @ariba In Less than One Year © 2015 Ariba – an SAP company. All rights reserved.35 Shortlisted Success Rate DOZEN PROJECTS 11M WORTH an estimated In Revenue 2xRevenue Growth 1 10OUT OF FOR A
  • 36. #AribaLIVE @ariba PeopleOps Evolved © 2015 Ariba – an SAP company. All rights reserved.36 PeopleOps is a boutique (but global)
  • 37. #AribaLIVE @ariba Lessons Learned • Don’t just rely on ‘Matched Leads’ • Don’t be afraid to fight for fair reviews © 2015 Ariba – an SAP company. All rights reserved.37
  • 38. #AribaLIVE @ariba Recommendations • Go upstream • Cultivate your own network of channel partners • Channel your inner Hemingway © 2015 Ariba – an SAP company. All rights reserved.38
  • 39. #AribaLIVE @ariba Next Steps © 2015 Ariba – an SAP company. All rights reserved.39 We are hiring like crazy and planning a few small offices in Europe, West Coast, North East, and Asia.
  • 40. #AribaLIVE @ariba © 2015 Ariba – an SAP company. All rights reserved.40 http://www.peopleops.com Email: jmanning@peopleops.com Twitter: @jonahmanning
  • 41. #AribaLIVE @ariba QUESTIONS © 2015 Ariba – an SAP company. All rights reserved.41