Ocentrum is digital marketing communication company in Indonesia. Connecting your brands to women consumer. Contact us : action@ocentrum.com

2. Ocentrum is an independent marketing communication
consulting company in digital era.
Established in early 2009, since then, Ocentrum has
created many success stories especially in running
digital campaign for women’s brands.

3. Trustworthy
ask our clients 
Society Problem Solver
elements to
fullfill your
expectation
Produce Creative Ideas
that makes your digital campaign more
effective.
Solid Experience Team
Telco, pharmacy, banking, cosmetics,
food & beverages brands.
One Stop Services
Digital Agency

4. Your
brand
Strategy & Creative Concept
Content Management
Digital Production
Social Media Campaign
Digital Media Placement
Digital Conversation Monitoring
and Analysis
Women
consumers

5. DEEP UNDERSTANDING MARKET SITUATION
MONITORING CREATIVE IDEASRESEARCH
COMPETITOR ANALYSIS
INTERACTIVE 3D DESIGN
DESIGN APPS DEVELOPER
CONTENT MANAGEMENT
MAINTENANCE CLIENT’S DIGITAL ASSET
FIXING TECHNICAL PROBLEMS SERVER
REPORT & ANALYSIS THE CAMPAIGN/DIGITAL ASSET
SOCIAL MEDIA ADMINISTRATOR
WEEKLY/MONTHLY REPORT RECOMMENDATION
Strategy
Technical Execution
Maintenance
Client’s Satisfaction
Report
Client’s Problem

6. Direct Clients :
Agencies Partner :
The Client

7. Experience
Engagement
Awareness
THE
RESULT
Your
brand
Women
consumers

8. Arief Budiman
Executive Director – Co Founder
He started his career as Graphic Designer in media publisher company. Until now, this 36
year old man has more than 14 years experience in advertising agency such as DM Pratama,
BBDO, Hakuhodo, Lowe and Ocentrum. Handling advertising campaigns for local and
international companies such as Kalbe Farma, SmartFren, Indofood, XL, Tempo Scan Pasific,
Visa, Bayer, Unilever, Heinz ABC, Mars etc. His work was awarded at national and
international award show such as Citra Pariwara, Times Asia Pacific, One Show, and Asia
Pasific AdFest.
Ahmad Sofyan
Technical Advisor – Co Founder
At first, this guy majored in law while in college, then changed interests, being a
programmer. Having experience in IT for 15 years, and has worked in London as a senior
programmer. Then, he won startup incubation program in Indonesia. Now, he heads the
company’s operation.
Key Person

9. Our Work

10. Case I
Brand : Ultima II
Scope Of Work : Integrated Digital Marketing
Target Market : Women, 20 – 35, AB Class
Duration : 12 months

11. Brand : Ultima II %% %
Period : 2013 – 2014
Scope Of Work : Integrated Digital campaign (Concept, Execution, Maintenance), Digital Asset (Concept & Execution)

12. ULTIMA II CONSUMER
Website Re-Design
Social Media Campaign
Newsletter
Search Engine Optimization
Online Ads

13. Promo Through Mobile Site Product Demo Newsletter Promo

14. Digital Activation Through Facebook AppsDigital Activation Through Facebook Apps

15. Website Re-Design : Responsive

16. SEO Progress Ultima II
Keywords : Ultima
Date Page Rank Rows Rank
May-2013 6 3
Jun-2013 - -
Jul-2013 1 6
Aug-2013 2 3
Sep-2013 2 4
Oct-2013 2 5
Nov-2013 1 10
Dec-2013 1 6
Jan-2014 1 6
Keyword : Ultima
KPI : Page 1
Increasing
the number of visitors who
came originally from organic
search

17. Case II
Brand : Arnott’s Tim Tam
Scope Of Work : Digital Activation
Target Market : Women, 20 – 35, ABC Class
Duration : 3 months.

18. Brand : Arnott’s Tim Tam% % %
Period : 3 months project
Scope Of Work : Digital campaign (Concept, Execution, Maintenance), Digital Asset (Concept & Execution)

19. Arnott’s
TIM TAM
Goes To Korea
Promo.
CONSUMER :
Women 21-30
SES AB – Big City/ Urban
Web Campaign
Social Media Campaign
Newsletter
Search Engine Optimization

20. Tim Tam Goes Korea Campaign
1. Buy Tim Tam @Alfamaret
2. Get the unique code
3. Input into web/ FB application.
4. Invite Friends.
Mobile Site

21. Promo Through Facebook Apps
Input Unique Code

22. Check The Score
Promo Through Microsite

23. Case III
Brand : Smartfren
Scope Of Work : Digital Media Planning & Buying
Target Market : Women/Men , 15 – 30, BC Class
Duration : 2010 - 2012.

24. SmartFren
CONSUMER :
M/F 15 – 430
SES ABC
Big City/ Urban
SmartFren change their strategy. They sell packets of data, bundling with gadgets.
They need awareness of the target audience
IMPACTFUL CAMPAIGN THAT DIRECTLY
CREATE SALES
Online Ads
Newsletter
SEO

26. Online Ads
CONSUMER :
M/F 15 – 430
SES ABC – Big City/ Urban
Our role in this campaign : digital media planning and buying, create banner interactive design, monitoring and reporting
the campaign.
Online Media List
Detikcom
Kompas.com
Vivanews
4shared
Community Kaskus.ID Android

27. Case IV
Brand : Marina
Scope Of Work : Integrated Digital Marketing
Target Market : Women , 16 – 30, ABC Class
Duration : 2010 - 2013

28. Interactive Website

29. Marina – Flash Website
View the web experience here :
http://www.youtube.com/watch?v=VRwzZhHwhbo
We started to develop this website in 2010.
Started from rough concept, and then 3D
design process, animation, creative content,
flash games, audio selection and create live
chatting system. It took 3 months production.

30. Marina – Social Media
We started it from ZERO in
2010. Mostly by organic.
We created creative
content for Marina
Facebook Fans page and
created some Digital
Activation using Facebook
Apps.
Facebook Apps Facebook Apps

31. Marina – REVAMP
View the web experience here :
http://www.youtube.com/watch?v=r8LXtHwRDG0
In early 2013, Marina had a new campaign theme: Marina Beauty Morphosis. As a part of the campaign, we also created a new
website design: more focus, transparent strategy and mobile friendly.
Responsive Website

32. Case V
Brand : Heinz ABC
Scope Of Work : Social Media Campaign
Target Market : Women , 20 – 40, ABC Class
Duration : 2011 - 2012

33. Case III : Heinz ABC
Brand : Heinz ABC (Sambal dan Dapur Ibu ABC).% %
Period : 12 month (2011 – 2012)
Scope Of Work : Digital campaign (Concept, Execution, Maintenance).

34. Online Ads
Newsletter
Social Media
Heinz ABC held one year digital campaign for promoting their line of products through Facebook.
Heinz ABC has a lot of product such as : Terasi Udang Pedas, Sardines dan Mackarel, Squash Delight,
Sambal ABC etc. They promoted the products under two Social Media Account : ABC Dapur Ibu dan
Sambal ABC.

35. facebook.com/dapuribu - LayOut Design – Apps Development – Maintenance – Social Ads • Video : youtube.com/theocentrum
Facebook Games Terasi Udang Pedas.
Promote Through Facebook Games Apps

36. Heinz
ABC
Heinz ABC held one year digital campaign for promoting their line of products through Facebook.
Social Media
Newsletter
Online Ads

37. facebook.com/sambalabc - LayOut Design – Photo Contest – Maintenance – Social Ads • Video : youtube.com/theocentrum
Photo Contest Sambal ABC.
Promote Through Facebook Timeline

38. facebook.com/dapuribu - LayOut Design – Apps Development – Maintenance – PDF Book Recipe - Social Ads • Video : youtube.com/theocentrum
Facebook- Digital Activation Sardine ABC.
The Campaign The Result

39. PDF Book Recipe Download

40. How about your brand ?
It’s an honour to be your partner in progress.

41. If you want to know more about
Ocentrum and its services,
please send your question to :
action@ocentrum.com
Portfolio :
Youtube.com/theocentrum
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