Each week, Schneider Associates analyzes the most significant brand, product, campaign or idea launch of the week. Learn more about launch at www.schneiderpr.com or email launch@schneiderpr.com.

1. Week of October 31, 2016

2. Image Source: http://www.apple.com/
apple-watch-nike/

3. Image Source: http://www.phonebunch.com/news-images/2016/10/apple-watch-series-2-nike.jpg
Source: http://www.apple.com/newsroom/2016/09/apple-nike-launch-apple-watch-nike.html
Announced in early
September, on October
28. Apple and Nike
released the Apple
Watch (Series 2) Nike +.
Apple Watch Nike+ is
similar to that of the
Apple Watches that
came before it, except
this model, with the
influence of Nike,
is focused solely
on running.

4. Image Source: http://techbase.co.in/wp-content/uploads/2016/10/fa16_rn_pv_p7.jpg
Source: http://www.apple.com/newsroom/2016/09/apple-nike-launch-apple-watch-nike.html
Apple Watch Nike+ features a built-in GPS to track your
location, water resistance up to 50 meters, Siri and watchOs 3
with a Nike sport style (available in two different face types).
Apple Watch Nike+ is also equipped with the Nike+ Club running
app complete with performance tracking and coaching plans that
adapt to your schedule.

5. Image Source: http://www.latimes.com/business/technology/la-fi-tn-apple-watch-20160909-snap-story.html
Source: http://www.apple.com/newsroom/2016/09/apple-nike-launch-apple-watch-nike.html
Apple Watch Nike+ can also be
customized with other apps
like weather apps, heart rate
apps and more.
Nike admits there is plenty of
technology out there for
athletes to get data on their
performance, however the
brand aims to adapt to your
lifestyle and be your “running
partner,” whether you’re a
marathon trainer or just an
active person who likes to run.

6. The Nike+ Run Club app allows the
watch to offer daily motivational
messages to encourage users to run,
challenge friends to a run, weather
alerts, running summaries and allows
users to send virtual “fist bumps” of
encouragement to friends.
Image Source: http://techbase.co.in/wp-content/uploads/2016/10/fa16_rn_pv_p7.jpg
Source: http://www.apple.com/newsroom/2016/09/apple-nike-launch-apple-watch-nike.html

7. What this means for brands:
What this means for marketers:
Apple and Nike’s partnership shows the value in brands coming together to
create a new product. The technological integration of the app shows how
Apple and Nike are taking their product and turning it into an experience -
one that could be shared online outside of the physical product. It will be
interesting to see how many new smartwatches are released if the trend
is able to stay around.
Apple has stepped up its AppleWatch game in partnering with Nike, creating
a sort of new product out of an existing idea. The integration of the Nike app
appeals to the lifestyle of the target audience they are trying to attract, so we
will have to wait and see if it will be successful.