Arif Rizwy

2/16/2018
Self Introduction
•Profit Centre Head
•New Business start-Ups
•Project Management
•Sales & Marketing
•Sourcing & Commercial
•Service Marketing
•Consumer insights & MR
•Team Building & Leadership
•Revenue Expansion
•Product Planning & Development
•Brand Management
•SCM
•CRM

2/16/2018
and this is
My Resume

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WHAT IS
IT ABOUT
ME

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a unique perspective & vision

2/16/2018 7
a passion for what I do

2/16/2018 9
an effective communicator &
listening leader

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a global exposure

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an initiative taker

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an accomplished experience
Business
Development
Product
Development
Service Marketing
Start up & Turnaround
Game Changer

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a treasure of auto passion

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a wealth of patience

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WHAT
DO I
EXCEL IN

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core and specialty competencies

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BPR created significant profit share
• Accessories
• Customisation
• VAP BS

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a 8X(780%) growth in accessories

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a 6% point growth in margins
Company margins grew

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a Largest Deal in Company’s history

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a multifold growth in exports

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an in house development & sourcing
Overseas Project
Accessories ,Customization developed in house

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a profit center & only OE in print to design
customisation
Creating Aspirations
Connecting strategy, customer insights , global trends , developing concepts & tapping latent demands
Customisation- Delevering Aspirations

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a profit center catering tailor-made Business solutions (BS)
Own
Delivering Solutions
Connecting strategy, national policies , immerging trends & demands, global insights
VAP- Business Solutions

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In house PD -360 degrees competencies development
Connecting strategy, innovation & NPD including styling to market launch
NP
DS/
FF
Accessories & body kits
Driving Innovation-Leading industry

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Customer Focused Business development
Fully contained team oversees end to end business development –market insights to profits
In house team synchronized with regional BD-360 degrees
competencies development

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WHERE
HAVE I
WORKED

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intern market &customer research
(Mar 1986 to Feb 1987)
Grey-Import
Entry in India
NGDA & Services

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regional market & business development
(Sept 1990 to Dec 2000)
Regional
Manager
Regional Office
Car Sales
Customer care
Spares
Market
Development
Mahindra & Mahindra Ltd-Automotive Sector

2/16/2018 32
in brand,service-marketing & customer
retention (Jan 2001 to Aug 2006)
Regional
Manager
Head Office-Muscat
OMAN
UAE
THAILAND
JAPAN
Toyota & Lexus

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in brand,consumer insights,crm,digital-marketing
& events (Sept 2006 to Aug 2010)
Head Office-
Mumbai

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head profit center accessories,vap BS
& customisation business (Aug 2010 onwards)
Head Office-
Mumbai

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MY
QUALIFICATIONS

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bachelor of mechanical engineering
Batch 1990 Nagpur University

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diploma in mechanical engineering
Batch 1987 Govt Polytechnic Nagpur
•The Government Polytechnic, Nagpur, was founded on 14th July, 1914
•One of the oldest & premium institution of India
•The institution has given birth to Engineering College presently known as V.N.I.T. Nagpur, as well as
Govt. Medical College (GMC), Nagpur.

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PG diploma in marketing management
Work
Study
Work & Study
Post Graduation
Batch 1991

https://www.linkedin.com/in/arifrizwy
MY
PROFESSIONAL
PROFILE

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Business Communication of India (ABCI) 2010 -Bronze award in Tabloid
Category

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Certificate Of Appreciation for Strategic Planning & Execution Excellence of Xylo
Launch

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Special Recognition 6 times ”Excellator Award “
•Raid De Himalaya , Product placement media coverage & organizing rally support
•Mahindra Great Escape Planning & organizing multiple Events scaling it to pan India level
•Annual Great Escape Planning & organizing event for National Media,OEM vendors, International Partners & key
dignitaries
•Digital Marketing. Planning & initiating pre-launch buzz & launch of high profile Xylo ,Scorpio & Bolero refresh launches
•Auto Expo 2008 Planning & organizing Event
•Auto Expo 2010 Planning & organizing Event

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Selected for “Marketing Innovation Marathon” Nagoya-Japan July 2004

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GOLD AWARD ” Toyota Global Marketing Innovation Marathon” Mar-06 Bangkok
strategy of “Customer For Life”

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HIGH-PERFORMER 1990-to-1999
Youngest Regional Sales Manager in India

 Powerful Branding Strategies by Al Rias & Laura Rias
 Regularly nominated for Idea Generation workshops for New Launches
 Seminar & Award Evaluation on “Marketing Innovations” by Toyota Motor Corporation Thailand.
 Invited member to International Workshop on Marketing Innovations organised by Toyota Motor Corporation,
Japan, at TMC Nagoya, Japan.
 National Conference on Material Handling: As a student of Mechanical Engineering theses selected for
presented -Automatic Assembly of PCB
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 Self learning & knowledge sharing – blogging, social, media on subjects of automotive, marketing, management,
engineering, adventure, life values, product & space designs, food ,nature, wellbeing & natural remedies
 Working for education & health of under privileged children
 In-house trainings, external lectures
 Participation in Workshops/Seminars/Contest including one by TMC on International level
 Meditation
 Walking & cycling routine
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51
Relationship
social
Official
Family

OEM
Customisation
www.mahindra-customisation.com

Innovation driven –Auto Expo Best CV Pavilion Award -2018

Innovation driven –Auto Expo Best CV Pavilion Award 2016

School van equipped
with SafeEye technology

http://evoindia.com/?p=8248
THAR Midnight conquer
Himalayas…Autolife

Significant Highlights (Sept 2006 to Aug 2010)

 Brand Communication
 CRM Special Events
 4x4 Equity
 What s New-Customer
programs
 Exclusive Offers
 Delight Stories
http://www.mahindrascorpio.com/scorpio_topgear_magazine.aspx

Marketing Reach & Engagement -CRM Events-A well received initiative

Mahindra Great Escape & 4x4 track –experiential marketing

Auto Expo-PR & Media Management

Significant Highlights (Jan 2001 to Aug 2006)

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Value Chain up-gradation & Promotion

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Significant Highlights (Sept 1990 to Dec 2000)

Marketing & Promotional events
› Motor shows
› Experience Galore
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› Road Show
› New Product awareness
› Transport Solution –Live demonstration

Product positioning measures-
Value Chain up-gradation & Promotion
Transport Solution
VAP
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Up positioning product with local customization
Improvement of Market share & product life cycle
Developed Mahindra Marshal Deluxe
Phenomenal Test-marketing results led to factory built Marshal
Deluxe as new product
Factory built
Marshal Deluxe
Market
Response

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My Hobbies
& Interests

Dedicated to excellence.
Like almost every
successful person , I begins
with two beliefs: the future
can be better than the
present, and I have the
power to make it so.
AmRizwy

Arif Rizwy

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