Kama Pitch Deck

1. Redefining Dating
1

2. Problem
2
➤ Being ghosted
➤ Texting sucks
➤ Handling logistics of first-date
➤ Swiping without any purpose
Why?
21, Student
Columbia University
tried:tried:
20, Student
Columbia University
https://themanifest.com/app-development/swiping-right-how-people-use-dating-apps
8000 Swipes
150 Matches
1 Date
Meet Jane and John

3. Every Match = IRL Kama Date
Solution
3
John and Jane match on Kama. Voila! - a real date is set up for them
Time and
place
Discount
Churn Rate
Destroyer #1
Tinder + OpenTable. On Steroids.

4. Post-Date
Solution
4
Accordingly, they
will either become
“soul mates” and
re-date.
Or - they’ll depart
as “discoveries”
Feedback
Screen
They had a nice
time together, and
after the date - they
give Kama their
feedback 😊
Re-Date
Screen
Churn Rate
Destroyer #2
Tinder + OpenTable. On Steroids.

5. Business Model USA Only
5https://andrewchen.co/how-marketplaces-will-reinvent-the-service-economy/
👫👭👬 $99
per month
110m Singles
32m dating app
users
660k Restaurants
62k Bars
31k Cafes
Marketplace
B2B Subscription Model - $120,000 Revenue Run Rate
Expected by Dec 2020 based on 100 partnering venues
Daters Venues$30-$70
per Date
10%-20%
Discount

6. Competition
6
Why Kama will win?
➤ Only app that sets-up dates with
discounts
➤ Only B2B Dating completely free
for users
➤ Established partnerships with
businesses
Competitive Moat
➤ Aligned with users’ intention
➤ Unique IRL Kama Date
Experience
➤ Only Marketplace for daters and
venues

7. Achieved Traction
Over 500 personal interviews
of Columbia & NYU students,
95% are willing to try it out
“Dates and
discounts? Sounds really
cool, I’d be down to try it”
“This solves my
biggest problem with
dating apps - actually
meeting my matches”
Female Sophomore at
Columbia University
Male graduating Senior
at NYU Stern
7
Over 5000 students
on our waitlist and
social media following

8. Achieved Milestones
8
WU + NUSSBAUM
Pre-Order on
the App Store
Over 50 Partnering
Restaurants, Cafes,
and Bars
Columbia’s Accelerator
Spring 2020 Cohort
New York FI Chapter
Summer 2020 Cohort
In talks - corporate
partnerships
Nominated as one of
the leading university
startups emerging in
2020
Columbia-Harvard-MIT
Summer 2020 Virtual Bootcamp

9. Vision
9
— Connecting Humanity in the Physical Realm —
* Future Goal - Expanding to all verticals of social interactions
(dating, friends, professional, etc)

10. ➤ iOS Launch
➤ 300 DAU
➤ 50 Restaurants
➤ Pre-Seed round
➤ 1000 DAU
➤ 100 Restaurants
➤ Ambassador Program
➤ 5000 DAU
➤ 500 restaurants
➤ $50k MRR
➤ 10,000 DAU
➤ 750 Restaurants
➤ Expand to Bay Area
➤ Close Seed Round
➤ Team-Building
➤ Android Launch
➤ Expand to Boston, Chicago, Philadelphia
➤ Implement in-app payment infrastructure
(transform to commission-based model)
Timeline
➤ 100,000 DAU
➤ 1,000 Restaurants
➤ $100k MRR
➤ Expand to other social verticals
(Friends, Professional, etc)
10
Nov’20 Jan’21 Mar’21 May’21 Oct’21July’21

11. Team
Itamar Gil
Co-Founder
& CTO
Arjun Vairavan
Co-Founder
& CEO
• Computer Science & Business,
Columbia University
• Founded two angel-backed startups
• Operating Committee Leader at
Columbia’s Entrepreneurship Club
(CORE)
• Firefighting Officer for 2 years in
Singapore & International Chess Player
• Computer Science & Psychology,
Columbia University
• Software Developer - Israel Defense
Forces
• Software Architect in leading Israeli
technology firms
• LGBTQ Campus Leader
• Varsity Water Polo Champion
11

12. Advisors and Interns
Jerry Neumann -
VC
Venture Capitalist
Founder of Neu Venture
Capital
LinkedIn
Daniel Rosenzweig -
Food & Beverage
Entrepreneur
Co-founder of KettleSpace,
a workspace-sharing platform
LinkedIn
Nessim Zouaoui -
Online Dating
Serial Entrepreneur
Founder of Lya
dating platform
LinkedIn
Established Student Evangelist Program at
Columbia & NYU
12

13. Use of Funds
13
Expected Usage - $500k Expected Achievements
➤ 2x Full-Stack Mobile Engineers
➤ 1x UX Designer
➤ User Acquisition/Marketing/PR
➤ Legal & Miscellaneous
➤ Building Core Team
➤ Sexy Product
➤ Conquering NYC, SF, LA, & Boston
Campuses - 100,000 Users
➤ $100,000 MRR (1000 Partnering
Restaurants)
Runway: 18 months

14. Appendix
14

15. Outlook
15
84% of Gen-Z use dating apps
80% of Tinder users never met their
match in real life
https://www.abodo.com/blog/swipe-right-love/
72%
Of dating app users want to
meet their match
https://phys.org/news/2019-11-tinder-people.html
https://expandedramblings.com/index.php/tinder-statistics/

16. COVID-19
16
More than 70% of people “would
definitely” be interested in going
out (according to survey)
Restaurants want a sourcing tool to
get back on their feet
“New York State Restaurants
Among the Hardest Hit
— Losing $1.9 Billion and more
than 250,000 Jobs”
Limited only to Food & Beverage outlets
Definitely - to restaurants, parks, cafes, bars, etc.
Only to open spaces such as parks
Won’t go out, taking further caution
73%
4%
12%
11%
https://totalfood.com/new-york-state-restaurant-association-stats-devastating-impact-covid-19/

17. Every Match = Date Solves Customer Pain Point
Retention Rate Monetary Incentives & Re-Dates
Meaningful Matches Prioritize Social Media Circles
Bailing-Protection Reminders; Logistical flexibility; Flagging
Security Dates at public venues; GPS tracking
17
Product Features

18. Restaurant Tech
➤ Sourcing Tool to directly provide customers
➤ Optimize for Off-Peak Hours and Table Turn-Over
➤ Incentivize multiple dates with Re-Date feature
➤ Increase Brand Exposure
➤ Value-Added Revenue - $6.9B-$27.7B (based on market size)
18

19. User Acquisition Channels
➤ Campus-by-Campus Ambassadors, Student Groups, Sponsored Parties
➤ Digital Marketing Social Media, SEO, Creative Content, Blog
➤ Email College Email List-Servers
➤ PR Articles, Interviews, Influencers
➤ Events & viral display Pitch at events, shows, concerts
➤ COVID19 Zoom Dates, Safety Measures
19

20. Potential Revenue Streams
20https://andrewchen.co/how-marketplaces-will-reinvent-the-service-economy/
B2B Commission Model B2C Freemium Model
Charging the partnering business 10%
of the bill of every date
Proven to be successful by other
dating apps
Turning to dates as a KPI
Allowing additional premium features
to be integrated
Restaurants only pay when they
receive value
Enabling easier scaling

21. Long-Term
21
20252022
10m users
Expand to
Europe & Asia
50m users 100m users
New Verticals -
Friendships,
Professional, Seniors
Handling 10m
meetings a day
Opening Physical
Kama Clubs
$100M
valuation
$1B valuation Exit

22. Useful Links
MVP/Product General
Pre-Order
https://
apps.apple.com/us/
app/kama-club/
id1501952499
Landing Page
https://
www.kama.club/
Product Demo
https://youtu.be/
GIPhatWByao
Mission & Values
https://
www.kama.club/
company
Web App
https://
app.kama.club/
Instagram
https://
www.instagram.com
/kama_app/
22

23. 23
Real Dates.
Real Human Connection.
Visit our MVP: