Internal Communication by request- Deloitte, Kimberley-Clark, City of Sydney and more Ark Group has been delivering some of the best and most respected internal communication forums since 2004 and this year we tried something different from our normal research procedures. Along with researching through our extensive list of experts and gurus in internal communication, we conducted a survey asking everybody what they wanted to hear about at our next forum, and the response was eye-opening and insightful for us and we hope it is for you too. And here it is.... Ark Group's 8th Annual Internal Communication Forum Getting to the Point Through effective company-wide communication http://www.arkgroupaustralia.com.au/Events-E030IntComm.htm We have brought together communication practitioners, thought leaders, educators and gurus for discussions and interactive debates directed by the current needs and concerns of the communication community. Register Now: http://www.ark-group.com/surveys/TakeSurvey.asp?PageNumber=1&SurveyID=5MJ976K287lLI Connect on LinkedIn: Internal Communication - Asia Pacific LinkedIn http://www.linkedin.com/groups/Internal-Communicaton-Asia-Pacific-1226127?trk=myg_ugrp_ovr Can't make the upcoming Internal Communications Forum? Here are a few other events that might interest you: The Everyday Intranet http://www.arkgroupaustralia.com.au/Events-E025Intranets.htm You have your intranet, now let's make it work One-day connected forum and two post-forum workshops The Corporate Communication Compass http://www.arkgroupaustralia.com.au/Events-E023CorpComms.htm Navigating the right direction for your organisation with effective communications One-day connected forum and pre-forum workshop

1. 8th Annual Internal Communication Forum
One-day connected forum and workshops : 30-31 October 2012, Sydney, Australia
Getting to the point through
Internal
Communication
Best practice for effective company-wide communication
Best practice for effective company-wide communication
@enterprisecomm #intcomm tinyurl.com/intcommlinked
CONNECTED FORUM POST FORUM WORKSHOPS
Tuesday, 30 October 2012 (Separately bookable)
Wednesday, 31 October 2012
City of Sydney Council
WORKSHOP A
ACE Insurance Limited
SharePoint 2010 for Internal Collaboration
and the Social Collaborative Intranet:
Deloitte A new way of working
Facilitated by:
La Trobe University Rita Arrigo, Principal consultant - SharePoint,
Oakton Consulting Technology
Kimberly - Clark Australia & New Zealand
Research Australia WORKSHOP B
The Golden Rules for Engaging Employees
ComSuper During Times of Change
Facilitated by:
BPS Communications Simon Covill, Director, Cechange; Manager, Internal Communication -
People & Culture, City of Sydney; Former Head of Corporate
Relations & Communications, St.George Bank.
Macquarie Community College
Barbara Palframan Smith, Director, BPS Communications; Former Convenor
and Lecturer, Public Relations Studies, Macquarie University, Sydney;
Oakton Consulting Technology IABC Gold Quill winner
TM Consultancy
Cechange - communicate, engage, change
Official Media Partner:

2. Interactive Forum – Tuesday, 30 October 2012
Employees who are engaged and aware of organisational goals and This forum will bring together communication practitioners, thought
values, and who understand their roles are more motivated, feel more leaders, educators and association leaders for discussions and
valued and perform better. Workers who are more enthusiastic add interactive debate. Delegates will have the opportunity to hear practical
value to their organisation resulting in better performance and cost case studies about how other organisations have approached topical
reduction. issues and challenges.
In today's workplace, the reality of constant change and tightening You will explore the following challenges:
budget create various challenges. Internal communicators must - Managing internal communication during change
ensure that employees are kept well informed and engaged during - Using social media to communicate internally and externally
turbulent times through online or traditional channels. They must also - Gaining employee buy-in and engaging with non-networked
find alternative ways to engage and communicate with non-networked employees
employees and effectively manage cynicism towards senior leaders. - Sustaining the message beyond launch phase
Successful internal communication projects require senior management - Boosting morale and engaging staff on a limited budget
buy-in and support which is often easier said than done. - Getting senior management buy-in
8:30 Registration and refreshments 12:45 Networking lunch
9:00 Chairperson’s opening remarks and Ice-breaker session 1:45 Engaging staff with your organisational strategy and values:
Todd Montgomery, Principal Consultant, tm consultancy Bang for buck tactics
óó Engaging staff effectively on a limited budget
óó Building morale through positive employee engagement
strategies
9:15 Making HR your ally to drive effective communication
óó ostering internal brand ambassadors: getting employee buy-in
F
óó The power of HR/Internal Communication alliances
óó Countering negative feelings and cynicism with tangible
óó Tips and tactics for successful change outcomes
expressions of organisational culture
óó Creating HR/Communication templates that work in synergy
Warrick Glynn, Internal Communication Manager,
óó The 'Human Factor' in employee engagement La Trobe University
Barbara Palframan Smith, Director, BPS Communications; Sydney;
Former Convenor and Lecturer, Public Relations Studies,
2:30 Engaging with non-networked and remote employees:
Macquarie University, Sydney; IABC Gold Quill winner
a Kimberly-Clark case study
óó Communicating effectively with a diverse, national workforce
10:00 Engaging the senior management team and getting buy-in:
óó Importance of team leader and face to face communications
A CEO’s Perspective
óó Strategic channel planning and tailored messaging - selecting
óó Demonstrating the functional benefits of internal
the right tools and technologies
communication
Joanna Mccarthy, Corporate Communications Manager
óó Working alongside senior leaders and building partnership
Kimberly-Clark Australia & New Zealand
Susan Murray, Chair, Macquarie Community College; Director,
Research Australia; Member, Chief Executive Women
3:15 Afternoon refreshments and networking
10:45 Morning refreshments and networking
3:45 Evaluating your internal communication efforts:
Interactive Panel Discussion
11:15 Establishing internal communication at the centre of
organisational change
In this session, delegates will have the chance to put their questions
óó Demonstrating the key role and value of internal to the panel, and share their experiences with the forum.
communication
óó Is the message being received and retained?
óó Raising employee awareness and gaining manager buy in
óó Is the communication strategy suitable to information needs of
óó A survival guide, tools and strategies to keep you on track the target audience?
óó Case studies of successful internal communication during óó Framing the long term and short term objectives
change
óó Measuring the effectiveness of the project
Simon Covill, Director, Cechange; Manager, Internal
Panellist: Robin Moore, Corporate Communications Manager,
Communication - People & Culture, City of Sydney; Former Head
of Corporate Relations & Communications, St.George Bank. Australia & New Zealand, ACE Insurance Limited
Danni Woods, Executive Manager Communications, ComSuper
12:00 Using social networking tools for effective internal communication Facilitated by: Todd Montgomery, Principal Consultant,
óó Deloitte case study showing how it’s people use social media tm consultancy
internally to discuss, share, seek advice, problem solve,
socialise, praise and post ideas.
4.30 Closing remarks and end of forum
óó Externally Deloitte has changed the game on recruitment
through Facebook and YouTube, and it actively uses LinkedIn
and Twitter to build business and eminence.
Through the eclectic and authentic voices of Deloitte people learn
about: governance, collaboration, game changers, social
business and what’s next?...
Louise Denver, Director, Corporate Affairs & Communications,
Deloitte

3. Post-forum workshops – Wednesday, 31 October 2012
(Separately bookable)
SharePoint 2010 for internal collaboration and the social collaborative
A intranet - A new way of working
Registration and refreshments: 9.00 am
Workshop time: 9.30am - 12.30 pm
Facilitated by: Rita Arrigo, Principal consultant – SharePoint, Oakton Consulting Technology
About the workshop:
SharePoint 2010 builds on traditional Enterprise Content Management (ECM) solutions to deliver new collaborative social platforms and create new
ways of working based on social tools enabling content to be accessed anywhere on mobile or other devices. Using two practical case studies this
highly interactive workshop will explore how successful use of SharePoint allows organisations to create vibrant connected cultures with improved
communication and collaboration, leading to a competitive advantage.
The workshop will establish the key steps for an effective social networking platform:
1. Personalised profile, workspace and content
2. Create a connected network
3. Distribute and enable creation of content
4. Identify and embed high value business objects
5. Find, harvest, measure and promote valuable information
Pre-forum workshops: Wednesday, 26 August 2011
Following key case studies will be explored:
1. The Social Intranet - Oakton’s Ozone. A live Ozone demonstration will be shown, giving you insight into the features of this new mobile social
environment. ROI will be demonstrated with successful participation engagement and social interaction.
2. The Learning Place – A highly progressive learning environment for the Department of Education Queensland which provides 50,000 teachers
and 500,000 students collaborative functionality to enhance their learning experiences
About the workshop leader:
As a Principal Consultant, Rita has over 20 years’ experience in delivering and developing online solutions. With a passion for problem solving and
facilitation skills, her work has involved both technical and business clients. Rita has a strong focus on the user experience that has resulted from her work
with online agencies. She has worked on a range of SharePoint Projects including ECM, Portal, digital marketing and business intelligence solutions.
The golden rules for engaging employees during times of change
B Registration: 1.00pm
Workshop time: 1.30pm - 4.30pm
Facilitated by: Barbara Palframan Smith, Director, BPS Communications; IABC Gold Quill winner
Simon Covill, Director, Cechange; Manager, Internal Communication - People & Culture, City of Sydney
About the workshop:
A vital element of any organisational change process is effective communication between management and employees. Restructures, downsizing – countless
organisations are in the process of change. But during these times, the impact on employees and on the organisational brand is often underestimated.
The work of internal communication is crucial – as it can have a far-reaching impact on the outcome of a changing scenario and on the future of the company.
In this interactive workshop, you will:
- Experience the learnings from major change based on case studies
- Learn how to support your managers and leaders to drive change
- Work through your internal communication challenges and issues
- Create a communications roadmap and learn how to maintain the brand profile
- Find out how to drive stakeholder engagement throughout the process
- Come away with a communication toolkit and a clear plan for driving successful communication
About the workshop leaders:
Both presenters have implemented successful award-winning change communication programs for a diverse range of organisations. They draw on years of
communication experience and are regular conference speakers and workshop presenters at an international level.
Barbara Palframan Smith has had extensive corporate and consulting experience in organisational change, business and financial communication. She has
worked as a senior communicator across a wide range of business, industry and educational sectors. In addition to her consulting work, Barbara recently
held the role of Convenor and Lecturer in Public Relations Studies at Macquarie University in Sydney. Companies she has consulted to include: Feltex
Australia, Ipac Financial Services during its merger with AXA, IMB Australia, Auckland University of Technology.
Simon Covill is an experienced consultant, advisor and coach to leadership teams and practitioners on change management, organisational and cultural
transformation, stakeholder relations, communication and employee engagement. Simon is the former Head of Corporate Relations and Communications
at St.George Bank where he oversaw successful internal communication, PR and reputation management program for St.George during its merger with
Westpac (2008-2011). The program received a PRIA Golden Target Award. He is currently Internal Communications Manager, People & Culture, at the City
of Sydney where he is working on culture change, communication and leadership capability programs.

4. 5 way s t o b o o k yo u r p l a c e AT t h i s e v e n t
Phone: +61 1300 550 662 Fax: +61 1300 550 663 Email: aga@arkgroupasia.com
+61 (02) 8913 4000 +61 (02) 8913 4099 Web: www.arkgroupaustralia.com.au
Post: Send the completed registration form to Ark Group Australia Pty Ltd, Main level, 83 Walker Street, North Sydney, NSW 2060
Getting to the point through Internal Communication AG-WEB
30 - 31 October 2012, Sydney
Early Bird offer
put your details here (please print):
Book before 13 April 2012
Receive a free
Kindle Wi-Fi 6 e-Reader
Organisation Name
postal address
state postcode
Early Bird offer
fax phone
Book before 13 April 2012
Receive a free
Kindle Wi-Fi 6 e-Reader
Please circle the Post-forum
workshop(s) you want to Connected forum + Connected forum + Connected forum
workshops
attend workshops workshop o A o B only
oA oB
o Save $300 o o
o Save $200
Standard pricing $2585+ GST = $1495 + GST = $695+ GST =
$1990 + GST = $2189
$2843.50 $1644.50 $764.50
Early bird (exp: o Save $400 o Save $200 o Save $60
o Save $300
17/09/2012) $2485+ GST = $1295+ GST = $ 635+ GST =
$1890+ GST = $2079
Not valid with any other offer $2733.50 $1424.50 $698.50
Member discount o Save $500 o Save $250 o Save $100
o Save $350
(exp: 17/09/2012) $2385 + GST = $1245 + GST = $595 + GST =
$1840 + GST = $2024
$2623.50 $1369.50 $654.50
Delegate Name Job title Email address
1st
2nd
3rd
4th FREE
Signature
I have read and accepted the booking conditions
Please note: Payment must be received in full prior to the event to guarantee your place Can't make this event? You may be interested in the
upcoming Everyday Intranets forum hosted on the
o Mastercard o Visa o American Express 11 - 12 September 2012
Card number
Expiry date
Cardholder’s name
Cardholder’s signature
o Payment enclosed (Cheques should be made payable to Ark Group Australia Pty Ltd)
o Please invoice me
Booking conditions
1. Bookings can be submitted at any stage prior to the ƒƒ For cancellations received less than 30 days prior to
event, subject to availability. A limited allocation is being the event, the full delegate rate must be paid and no
held and booking early is therefore recommended. In refunds will be available.
the event of the booking not being accepted by Ark 5. All bookings submitted by e-mail, fax, or over the
Group Australia the total amount will be refunded. telephone are subject to these booking conditions.
2. Payment must be received in full prior to the course. 6. All cancellations must be received in writing.
3. All speakers are correct at the time of printing, but are 7. Ark Group Australia will not be held liable for
subject to variation without notice. circumstances beyond their control which lead to the
4. If the delegate cancels after the booking has been cancellation or variation of the programme.
accepted, the delegate will be liable to the following 8. All bookings, whether Australian or overseas will be
cancellation charges: charged Australian GST at the prevailing rate at the
ƒƒ Cancellations notified over 45 days prior to the event time of booking.
will not incur a cancellation fee. 9. Delegates are responsible for their own travel,
ƒƒ In the event of a cancellation being between 45 and accommodation and visa requirements.
30 days prior to the event, a 20% cancellation fee
will be charged. More details at:
http://tinyurl.com/everydayintranet
We occasionally allow reputable companies to mail details of products we feel may be of interest.
If you do not wish to receive this service, please tick this box q E030