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Ark Group Australia Pty Ltd
Ark Group Australia Pty Ltd
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Communicating across geographic boundaries Lesley Whitteker
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Leighton Contractors ,[object Object],[object Object],[object Object]
Leighton Contractors ,[object Object]
Our business, our people ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business needs analysis – a key to internal support ,[object Object],[object Object],[object Object],[object Object]
Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Target publics analysis in depth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Getting the basics right ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case study: Construction Safety Essentials: 8 Essentials – for Life. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Digital is another channel, not a complete solution ,[object Object],[object Object],[object Object]
Case study: Radio Mining ,[object Object],[object Object],[object Object],[object Object],[object Object]
Case study: Radio Mining ,[object Object],[object Object],[object Object]
Case study: Radio Mining ,[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusions – communicating across geographical boundaries Business needs analysis & senior buy in essential to resources and success Strategy, target audience knowledge, planning and evaluation are key Tools and channels must be appropriate from face to face to online. Innovation and dialogue important to effectiveness.

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Lesley whitteker

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  • 17. Conclusions – communicating across geographical boundaries Business needs analysis & senior buy in essential to resources and success Strategy, target audience knowledge, planning and evaluation are key Tools and channels must be appropriate from face to face to online. Innovation and dialogue important to effectiveness.