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A Presentation By Gini Dietrich
@ginidietrich
Use Media Relations for 

SEO and Lead Generation
SPIN SUCKS
Awareness
Lead 

Gen
SEO
SPIN SUCKS
Awareness
SPIN SUCKS
Awareness
SPIN SUCKS
Awareness
SPIN SUCKS
Awareness
SPIN SUCKS
Awareness
SPIN SUCKS
Awareness
SPIN SUCKS
Awareness
image credit: Shutterstock
SPIN SUCKS
Awareness
SPIN SUCKS
Awareness
SPIN SUCKS
Awareness
SPIN SUCKS
Awareness
SPIN SUCKS
Awareness
SPIN SUCKS
Awareness
Brain Games 

for Adults
Father’s Day
Mother’s Day
Puzzles
Music
Yoga
Books
Robotics 

Week
Self-Improvement
Brain Coaches
Graduation
SPIN SUCKS
Awareness
SPIN SUCKS
Awareness
SPIN SUCKS
Awareness
Mother’s

Day
Company

Blog
Media Relations
Blogger Relations
Gift Idea 

Lists
Prevention
AARP
Health
Real 

Simple
2nd Pitch

Idea
3rd Pitch

Idea
Games to Play 

with Mom
Mother’s Day 

Blog Posts
Stuff Every

Mom Should Know
Music to
Calm Mom
Apron 

Cooking Guides
2nd Pitch

Idea
3rd Pitch

Idea
Brain Games
& Puzzles
Mother’s Day
Gift Guide
Learn 4

Good
Longevity3

Stanford
Discovery

Blog
SPIN SUCKS
Awareness
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
image credit: Shutterstock
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
image credit: Shutterstock
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
SPIN SUCKS
SEO
Blog Post 

on WW Site
Wait 

30 Days
2nd Blog Post 

on WW Site
Wait 

30 Days
Pitch 

Other Bloggers
Watch Search 

Results Increase
SPIN SUCKS
SEO
image credit: Shutterstock
SPIN SUCKS
image credit: Shutterstock
SPIN SUCKS
image credit: Shutterstock

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Media Relations for SEO