SlideShare une entreprise Scribd logo
1  sur  33
Télécharger pour lire hors ligne
SPIN 
Sucks 
A Presentation By Gini Dietrich 
@ginidietrich
Bones Gini 
SPIN SUCKS
3
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
7
“ 
“ I’m not gonna do Hannah Montana - but I 
can give you an update on what she’s been 
doing - she’s been murdered.” 
”
9 SPINSUCKS
Sex sells, but only if 
you’re selling sex 
SPIN SUCKS 
“ 
” 
- Jef I. Richards 
University of Texas
WHISPER CAMPAIGNS
SPIN SUCKS
SPIN SUCKS
ASTROTURFING
SPIN SUCKS
SPIN SUCKS 
Contact your Congressman about 
Medicare Advantage. There may 
be some interest in doing away 
with the program.
SPIN SUCKS
MEDIA MANIPULATION
“Getting it right is expensive, getting it first is cheap” 
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
SPIN SUCKS
Questions? 
@ginidietrich

Contenu connexe

En vedette

SPIN Selling Cheat Sheet
SPIN Selling Cheat SheetSPIN Selling Cheat Sheet
SPIN Selling Cheat Sheet
Vishal Sharma
 
Spin selling strategy
Spin selling strategySpin selling strategy
Spin selling strategy
jolistartup
 

En vedette (10)

ODVAHA ČELIŤ TVRDÝM FAKTOM
ODVAHA ČELIŤ TVRDÝM FAKTOMODVAHA ČELIŤ TVRDÝM FAKTOM
ODVAHA ČELIŤ TVRDÝM FAKTOM
 
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechu
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechuSpartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechu
Spartan - Ako prekonávať prekážky a dosiahnuť v živote maximálneho úspechu
 
Ako sa stat majstrom vo svojej oblasti_Profesia Days
Ako sa stat majstrom vo svojej oblasti_Profesia DaysAko sa stat majstrom vo svojej oblasti_Profesia Days
Ako sa stat majstrom vo svojej oblasti_Profesia Days
 
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvek
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvekVrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvek
Vrchy a udolia ... alebo ako byť v živote šťastný, nech sa deje čokoľvek
 
REC TELA
REC TELA REC TELA
REC TELA
 
Email Drip Campaigns that Work
Email Drip Campaigns that WorkEmail Drip Campaigns that Work
Email Drip Campaigns that Work
 
Prezentačné zručnosti - nové trendy
Prezentačné zručnosti - nové trendyPrezentačné zručnosti - nové trendy
Prezentačné zručnosti - nové trendy
 
Spin selling directive Sales way
Spin selling directive Sales waySpin selling directive Sales way
Spin selling directive Sales way
 
SPIN Selling Cheat Sheet
SPIN Selling Cheat SheetSPIN Selling Cheat Sheet
SPIN Selling Cheat Sheet
 
Spin selling strategy
Spin selling strategySpin selling strategy
Spin selling strategy
 

Plus de Gini Dietrich

Plus de Gini Dietrich (15)

The Convergence Concept
The Convergence ConceptThe Convergence Concept
The Convergence Concept
 
Media Relations for Lead Generation
Media Relations for Lead GenerationMedia Relations for Lead Generation
Media Relations for Lead Generation
 
Media Relations for SEO
Media Relations for SEOMedia Relations for SEO
Media Relations for SEO
 
PRSA Visual Storytelling
PRSA Visual StorytellingPRSA Visual Storytelling
PRSA Visual Storytelling
 
Social Brand Forum: Spin Sucks
Social Brand Forum: Spin SucksSocial Brand Forum: Spin Sucks
Social Brand Forum: Spin Sucks
 
Future of Content Marketing
Future of Content Marketing Future of Content Marketing
Future of Content Marketing
 
Marketing in the Round for IABC Louisville
Marketing in the Round for IABC LouisvilleMarketing in the Round for IABC Louisville
Marketing in the Round for IABC Louisville
 
The Future of PR
The Future of PRThe Future of PR
The Future of PR
 
Cultivate and Convert Leads
Cultivate and Convert LeadsCultivate and Convert Leads
Cultivate and Convert Leads
 
Marketing in the Round with Social Fish
Marketing in the Round with Social FishMarketing in the Round with Social Fish
Marketing in the Round with Social Fish
 
Nielsen Social TV
Nielsen Social TVNielsen Social TV
Nielsen Social TV
 
Marketing in the Round
Marketing in the RoundMarketing in the Round
Marketing in the Round
 
Jay Baer and Gini Dietrich Blend Counselors Academy
Jay Baer and Gini Dietrich Blend Counselors AcademyJay Baer and Gini Dietrich Blend Counselors Academy
Jay Baer and Gini Dietrich Blend Counselors Academy
 
Principles of Building an Online Reputation
Principles of Building an Online ReputationPrinciples of Building an Online Reputation
Principles of Building an Online Reputation
 
Developing Your Social Media Strategy
Developing Your Social Media StrategyDeveloping Your Social Media Strategy
Developing Your Social Media Strategy
 

Dernier

Dernier (20)

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
Netflix Ads The Game Changer in Video Ads – Who Needs YouTube.pptx (Chester Y...
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose GuirgisCreator Influencer Strategy Master Class - Corinne Rose Guirgis
Creator Influencer Strategy Master Class - Corinne Rose Guirgis
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
How to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setupsHow to utilize calculated properties in your HubSpot setups
How to utilize calculated properties in your HubSpot setups
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 

Spin sucks presentation