Simple tips to fix your default Google analytics setup, going into default channel groupings, email traffic, direct traffic fixes and app tracking. Direct traffic is a marketeers worst nightmare, learn all about how to fix at least part of it.

1. Fix Google analytics
By
Arnout Hellemans
Arnout Hellemans | @hellemans | #iMeasurecamp

2. Default channels….
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3. Arnout Hellemans | @hellemans | #iMeasurecamp

4. Default channels
https://tinyurl.com/GA-channels
Arnout Hellemans | @hellemans | #iMeasurecamp

5. Arnout Hellemans | @hellemans | #iMeasurecamp
Direct Source exactly matches direct AND
Medium exactly matches (not set)
OR
Medium exactly matches (none)

6. Organic Search
Arnout Hellemans | @hellemans | #iMeasurecamp

7. Arnout Hellemans | @hellemans | #iMeasurecamp

8. Search engines
https://tinyurl.com/search-sources
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9. Arnout Hellemans | @hellemans | #iMeasurecamp

10. Ecosia.org
Advanced filters
Change medium to organic
(http:W)?(([^.]+).)?ecosia.org
Medium referral <> organic
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11. Arnout Hellemans | @hellemans | #iMeasurecamp

12. #2
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13. Direct Traffic
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14. Dreaded direct
Dark Social
Non http traffic
Email
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15. OpenGraph + UTM
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16. Arnout Hellemans | @hellemans | #iMeasurecamp

17. <meta property="og:url"
content="https://www.sitly.nl/en?utm_source=so
cial&utm_medium=organic&utm_campaign=ope
ngraph" />
Arnout Hellemans | @hellemans | #iMeasurecamp

18. Arnout Hellemans | @hellemans | #iMeasurecamp

19. PDF’s
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20. Non http traffic
Arnout Hellemans | @hellemans | #iMeasurecamp

21. Arnout Hellemans | @hellemans | #iMeasurecamp

22. UTM tag:
Email marketing
Social profiles
Social share buttons
PDF’s / .doc
Arnout Hellemans | @hellemans | #iMeasurecamp

23. Arnout Hellemans | @hellemans | #iMeasurecamp

24. Arnout Hellemans | @hellemans | #iMeasurecamp

25. UTM tips:
lowercase
Naming convention
Tag your syndication or product feeds
Fit with default channels
Arnout Hellemans | @hellemans | #iMeasurecamp

26. Tips:
Test on test view
Create new channel grouping
Keep an eye on ‘other’
Overwrite default channel grouping
Arnout Hellemans | @hellemans | #iMeasurecamp

27. Thanks
Arnout Hellemans | @hellemans | #iMeasurecamp