Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28, 1898, and then as Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898 after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy Pepsi in 1961.

1. PEPSI ADVERTISEMENT
CAMPAIGN
MADE BY :- SATYAM SAHU
VIVEK PAWAR
SAHNAWAZ
RAIN

2. Introduction
 Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893
by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola on August 28,
1898, and then as
 Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina, United States, in 1893 by Caleb
Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi-Cola in 1898
after the root of the word "dyspepsia" and the kola nuts used in the recipe. The original recipe also
included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid
in digestion and boost energy Pepsi in 1961.

3. Campaign
 PepsiCo brand includes many products in its portfolio. But the top in the cold
drinks segment remained Pepsi, mountain Dew and 7 UP. These items helped
PepsiCo in growing and evolving the brand. Pepsi established its business
operation in India in 1989 and launched its first product to Indian markets after
the economic reforms of 1991.
 Pepsi has a huge Facebook fan following with more than 34 million users.

4.  The first ever campaign that Pepsi started in India was #Yehi hai Right Choice Baby, which
has been one of the most notable campaigns of the brand, presenting celebrity endorsers
such as Shah Rukh Khan, John Abraham, Aishwariya Rai, Priyanka Chopra and others. Later
other campaigns were also started that includes #Yeh Dil Mange More and #Yeh Pyaas
Hai Badi. Ranbir Kapoor and Deepika Padukone were contracted for Pepsi’s Youngistan
campaign targeting the youth. Both the cine stars also successfully performed in the
campaign #Oh Yes Abhi.
 Mountain Dew: The campaign of Mountain Dew started with #Do the Dew and later
changed to #Dar Ke Aagey Jeet Hai. The first campaign was not clear with its appeal and
the brand as a result got some downfall during initial period. But with the introduction of
the latter campaign, Pepsi gave a “no fear image” and the brand directly competed with
Thums Up from the Coca Cola brand.

5. Yehi hai Right Choice Baby
 'Yehi hai right choice baby, aha!' epitomises the year 1990. It was the eve of
liberalisation when India would open its doors to a world of choices. And
brands like Pepsi were looking to ride the wave with the 'right choice' line.
The Indian version of the slogan, Yehi hai right choice, Baby (This is the Right
Choice, Baby) in Hinglish, by Pepsi became immensely popular in the
1990s. The TV commercial directed the Mukul Anand, featured singer Remo
Fernandes and actress Juhi Chawla, while its sequel saw actor Aamir
Khan and Aishwariya Rai, then a model. It has since become a catchphrase in
Indian popular culture.

7. Yeh dil mange more!
 Yeh Dil Maange More! is an advertising slogan coined
for Pepsi at JWT by Anuja Chauhan in 1998.[1] It
combines Hindustani and English, and literally meaning This Heart Desires
More, which later became a popular slogan. The slogan and its derivatives have
been used in multiple contexts in India. The worldwide Pepsi commercial
featuring the song, Ask for More, written by Janet Jackson was released in
November 1998, later released a single in January 1

8. 
The slogan has its origins as a commercial slogan for Pepsi advertisement in
1998,at JWT by Anuja Chauhan who eventually became Vice President and
Executive Creative Director at JWT, Delhi, and author of books like, The Zoya
Factor (2008).[1] Thereafter it soon gained mass popularity, and became a battle
slogan and rallying cry, first used by Capt. Vikram Batra, an officer of the Indian
Army, during the 1999 Kargil War and widely reported in the media. Captain
Batra was martyred during the war in July 1999 was posthumously awarded
the Param Vir Chakra, India's highest military honour. The slogan continues to
be a part of the Indian popular culture.
 In 2004, it swas used as a title for a Bollywood movie, Dil Maange
More starring Shahid Kapoor.

9.  The slogan was coined as a tagline for a Pepsi television advertisement series
that first ran in December 1998 and sought to establish Pepsi as a strong brand
with Indian youth. It was a continuation of Pepsi's advertising campaign in the
mid-to-late nineties, which it had initially launched as an ambush
marketing effort against Coca-Cola during the 1996 Cricket World Cup. The ads
featured prominent sports personalities and film stars, such as Sachin
Tendulkar, Shahrukh Khan, Amitabh Bachchan, and Pawan Kalyan and were
directed by Prahlad Kakkar, a veteran ad film director. The catchphrase became
a runaway success and other business entities sought to appropriate it in their
messaging. Pepsi litigated actively to assert an exclusive right to use the slogan

10. Shah Rukh khan and
sachin tendulkar

11. My pepsi my way
 “Pepsi’s new campaign has also been devised keeping the youth at the centre.
The objective is to reflect yet another facet of today’s youth. The campaign
drives in from an insight true of all youngsters today – the fact that they are
opportunity grabbers, who find their own way to get what they want in life.
They want things their way, in an easy and effortless manner, and are smart
enough to get what they want. It thus builds on today’s dominant Indian youth
value of ‘audacious self belief’.
 The new Pepsi TVC gets together five popular cricketers – MS Dhoni, Virender
Sehwag, Ishant Sharma, Robin Uthapa and Praveen Kumar – and places them in
the spectacular backwaters of Kerala. Conceptualised by JWT, the TVC
imaginatively captures the tagline, ‘My Pepsi, My Way’.

12. Change the game challenge
 Change The Game (CTG) is a 5 stage challenge open to individuals with
undergraduate and/or post graduate backgrounds, and working professionals
with up to 2 years’ experience, who are keen to make their mark globally.
 The main objective of the challenge is to address real issues & spot the
brightest spark of talent, and make their ideas come to life.

13.  Do you have what it takes to team you up with PepsiCo on solving this year's
sustainability challenge?
 You need to focus your idea around one of the two following scenarios:
 1- Coming up with an idea using a new low cost technology that would allow the
collection, recycling & the profitable commercialization of plastic waste in emerging
markets without the use of child labor or create a hazard to humans.
 2- Creating a business model to develop products in our food and beverage
categories that are scalable, financially viable and minimize or eliminate plastic
packaging.

14. Pepsi thi pi gaya
 Pepsi has come back with a brand new campaign ‘Pepsi thi, (kaun) pi gaya’, in line
with its previous communication strategy of ‘Pepsi thi, pi gaya’. The ad film has
been conceptualised by JWT. After garnering popularity in cinema halls and on
digital, it will be launched on television also.
 This ad film captures the brand ethos of living life spontaneously by celebrating the
fact that there are some things in life you just don’t say no to -- just like a chilled
bottle of Pepsi, you go for it without even thinking.
 The brief of the campaign was to bring alive the great taste of ‘Pepsi thi pi gaya’
campaign, which featured the popular and award winning ‘Pepsi thi pi gaya’ and
‘Hunger Strike’ films from 2015.

15. Why snacks without pepsi (fukrey)
 Pepsi has roped in the Fukrey cast in its new campaign to show
how the carbonated soft drink is linked to food and friends

16. Facebook campaign
 If you compare Pepsi’s silent page to Coca-Cola’s social efforts and the
storming success it’s had just by writing random names on the side of cans
then one would assume that Pepsi might soon be hiring a new Facebook
page admin.

17.  Pepsi’s sub-brands do a far better job of posting fresh content and responding to
fans comments.
 For example, Pepsi Max posts new updates almost every day, most recently
focusing around its sponsorship of cricket or featuring the magician Dynamo.
 The updates featuring Dynamo’s bus levitation trick achieved a huge amount of
interactions and were shared more than 120,000 times, however these were the
exception rather than the norm.
 In general Pepsi Max’s updates achieve just a few hundred ‘likes’ and comments
despite having more than 1.1 million fans.


18. TWITTE
R
 As you’d expect most of the feeds have very few followers, however the main
Pepsi account has managed to attract a following of 1.6 million people, some
600,000 more than Coca-Cola.
 The social team tweets several times per day with the general focus being on
the brand’s association with Beyoncé and its current ‘Live for Now’ campaign.
 The idea is to promote Pepsi as an exciting, youthful brand that people
associate with having a good time,

19.  Pepsi Max UK also achieved decent results from a Promoted Tweet campaign for
Beyoncé’s UK tour.
 The ads offered some fans exclusive ‘meet and greet tickets’ with a ‘queue-jumping’
competition. After tweeting the hashtag ‘#MeetBeyonce’ fans could visit the Pepsi
Max site and see where they were positioned in a virtual queue.
 At three random times during the day, the person at the front of the queue won the
meet and greet tickets.
 The ads were targeted at relevant keywords such as ‘Beyoncé’, ‘love Beyoncé’, ‘Jay Z’
and ‘Beyoncé tour’. Pepsi Max also used gender, geography and device targeting to
specifically reach women located in the United Kingdom, on mobile.
 Overall the campaign resulted in a 20.8% average engagement rate and more than
150,000 mentions.

20. GOOGLE +
 Pepsi is another brand that puts very little effort into its G+ page and generally
posts just one or two updates per month. Even so, it has managed to attract just
over 700,000 followers.
 The posts tend to be images or videos of Beyoncé or other musicians, and rarely
achieve more than a few hundred interactions.
 Pepsi’s apparent indifference to G+ is by no means unusual and I’ve previously
highlighted 10 major brands with dreadful Google+ pages. As far as I can
tell, Pepsi’s other brands haven’t bothered with G+ at all.

21. THANKYOU