Generation Z and Millennials are more active and outspoken than ever on the causes they care about. But how do you take that online passion and create real-world action in the form of volunteers? In this webinar, we'll outline how to: -Identify potential volunteers through social media. -Craft outreach messages to potential volunteers. -Create inspiring calls to action that convert volunteers.

1. Converting Armchair Activists to
Real-Life Volunteers

2. Agenda
1
2
3
4
5
6
Introduction
Social Media Activism
Gen Z Activism & Volunteering
Flexibility in Volunteering
Bringing Online to the Real World
Enticing Younger Generations to Volunteer
7 Q&A

3. Introduction
Kira Bushman
Social Media Manager, Arreva
Kelly Yaker
Digital Marketing Manager, Arreva

4. Social Media Activism

5. Social Media Activism
• 30,000: Amount of Change.org
campaigns added per month
• 21,000+: Amount of Change.org
victories
• Hashtag campaigns: #metoo,
#yesallwomen,
#icebucketchallenge, #blm
https://expandedramblings.com/index.php/changeorg-facts-statistics/
Believe it or not, armchair activists affect more change than we might initially think.

6. Gen Z/Millennial Activism & Volunteering

7. Gen Z/Millennial Activism & Volunteering
• Masters of hashtag movements
• #NeverAgain, #MSDStrong led
to the March for Our Lives
• #WomensMarch led to 408
marches in the U.S. and 168 in
other countries

8. Gen Z/Millennial Activism & Volunteering
• Use tech for good
• Sit with Us app
• Maya Varma and diagnosing
lung disease

9. Gen Z/Millennial Activism & Volunteering
• Gen Z has more free time than
most older generations.
• It frees them up to focus on
their passion.
• They can donate more time
than money at this stage in
their lives.

10. Flexibility in Volunteering

11. Flexibility in Volunteering
Think beyond events.
They don’t even need to leave
their armchairs!
• Data entry
• Graphic design
• Social media
• Website management

12. Bringing Online to Real World

13. Bringing Online to Real World
“We are very aware of the issues our
communities, societies, and the
world faces but there aren’t a lot of
opportunities for us to do
something about it.”
-Apefa Adjivon, Gen Z activist studying at
University of Toronto
https://globalnews.ca/news/4251656/generation-z-social-political-activism/

14. 1.Connect real-life events to a
digital movement
2.Give volunteers ways to share
what they’re doing
3.Provide online ways to follow up
Bringing Online to Real World

15. Bringing Online to Real World
1. Connect real-life events to a
digital movement
• Use a hashtag that’s
already trending
• Relate to pop culture
event
• Take advantage of
holidays

16. 2. Give volunteers ways
to share what they’re
doing
• Specific hashtags
• Digital photo
booths
• Snapchat
lenses/filters
Bringing Online to Real World

17. 3. Provide online ways to follow up
• Volunteer FB group
• Ask volunteers to tag
themselves in pictures or ask
for permission to tag them
Bringing Online to Real World

18. Enticing Younger Generations to Volunteer

19. Enticing Younger Generations to Volunteer
• Connect with local high schools and learn more
about the clubs/organizations that may require
volunteer hours for membership
• Focus on group-centered volunteer opportunities
• Pay attention to school breaks and offer more after-
school and weekend volunteer opportunities

20. Q&A
Kira Bushman
Arreva
kira.bushman@arreva.com
800.676.5831 ext. 320
Kelly Yaker
Arreva
kelly.yaker@arreva.com
800.676.5831 ext. 325